The household appliances business failed to find a buyer for its electric car venture, but still has plans to expand in Asia.
HONG KONG - Specifically referring to pollution wafting into Hong Kong from China, Dyson has launched a local campaign to market an air purifier designed for Asian markets.
Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its US$185 million global media account after a competitive pitch.
SYDNEY - GroupM has relaunched its search business, Outrider Australia, as ‘M’ with an expanded offering that includes search, mobile, social, creative production and performance display.
TOKYO – Dyson has appointed Naked Communications as its creative agency-of-record in Japan following a competitive pitch believed to have included three other international agencies.
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