Dyson

Oct 11, 2019

Dyson calls time on electric vehicles

The household appliances business failed to find a buyer for its electric car venture, but still has plans to expand in Asia.

Apr 20, 2015

Science and engineering drive Dyson's marketing approach

HONG KONG - Specifically referring to pollution wafting into Hong Kong from China, Dyson has launched a local campaign to market an air purifier designed for Asian markets.

May 10, 2013

Dyson hands $185m global media account to Mindshare

Dyson, the British technology company behind the bag-less vacuum cleaners, has appointed Mindshare to its US$185 million global media account after a competitive pitch.

Apr 23, 2013

GroupM relaunches its search agency in Australia

SYDNEY - GroupM has relaunched its search business, Outrider Australia, as ‘M’ with an expanded offering that includes search, mobile, social, creative production and performance display.

Nov 11, 2010

Dyson appoints Naked to raise its profile in Japan

TOKYO – Dyson has appointed Naked Communications as its creative agency-of-record in Japan following a competitive pitch believed to have included three other international agencies.