Creative new business fell 12.6% globally in 2020, according to R3's year-end wrapup, with an overall increase in media business partially offsetting the decline. See which agencies and holding groups won the most.
Business suffered a “low single-digit decline” across the previous half-year between March and August during the worst of the coronavirus lockdowns.
The agency will work with the athleisure company to launch a new brand platform.
The ads, created by Droga5 London, playfully illustrate Alexa’s ability to help people achieve things with only their voice
'Our brand was under-leveraged,' consulting giant says.
Droga5 continues long-running Wild Rabbit campaign that highlights what drives people to succeed.
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