Impact BBDO’s Ali Rez, TBWA\Chiat\Day New York’s Amy Ferguson, and Droga5’s Scott Bell discussed lessons learnt from the pandemic, and challenges creative folks face in advertising.
The publisher is leaning into a subscription-first strategy after amassing more than 10 million paid users.
The former Droga5 global CCO decamped to Publicis less than a year ago to open its New York-based creative collective.
Designed by Droga5, the campaign aims to target its growing men’s user base, international markets, and younger Gen Z audience.
Accenture Interactive's global expansion plans for Droga5 also include new offices in China and Brazil later this year.
Aiming to capture the 'unapologetic' spirit of its fans, the song launches the brand's new campaign by Droga5 London.
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