DTAC

Aug 5, 2019

How AIS used influencers to become Thailand's top local brand

Partnerships with the pop stars and cut-through social campaigns have helped the mobile phone operator rise up the charts of Thais' favourite brands to hand out with the big internationals in the top 10.

Jul 30, 2018

Thailand's top 100 brands for 2018

Thai consumers are savvy to trends, but they may still have a soft spot for Japanese brands.

Feb 24, 2016

Mobile and tech Thailand’s bright spots amidst gloomy economic forecast

ON THE GROUND - THAILAND: Amidst an uncertain political future and gloomy economic outlook, bright spots remain for brands in Thailand, thanks to investments in technology to better engage with a new mobile-centric generation of consumers.

Jul 9, 2014

Dtac's father-daughter moment touches hearts in Thailand

THAILAND - A father's tearjerking first show of affection for his newborn daughter has become something of a viral hit for telco Dtac and Y&R Thailand, exceeding 8 million views since its debut on 30 June.

May 30, 2013

CASE STUDY: How WiFi-equipped dogs attracted subscribers for Dtac in Thailand

Dtac, a mobile telecommunications company in Thailand, achieved a large boost in subscribers to its WiFi-hotspot service by employing dogs as mobile data-access points.

Oct 8, 2010

DTAC's ‘Disconnect to connect’ TVC generates high traffic online

The second largest mobile service provider of Thailand Total Access Communication Public Company (DTAC) has aired a heart-warming TVC that resonates with and tugs at the hearts of Thais.