Partnerships with the pop stars and cut-through social campaigns have helped the mobile phone operator rise up the charts of Thais' favourite brands to hand out with the big internationals in the top 10.
Thai consumers are savvy to trends, but they may still have a soft spot for Japanese brands.
ON THE GROUND - THAILAND: Amidst an uncertain political future and gloomy economic outlook, bright spots remain for brands in Thailand, thanks to investments in technology to better engage with a new mobile-centric generation of consumers.
THAILAND - A father's tearjerking first show of affection for his newborn daughter has become something of a viral hit for telco Dtac and Y&R Thailand, exceeding 8 million views since its debut on 30 June.
Dtac, a mobile telecommunications company in Thailand, achieved a large boost in subscribers to its WiFi-hotspot service by employing dogs as mobile data-access points.
The second largest mobile service provider of Thailand Total Access Communication Public Company (DTAC) has aired a heart-warming TVC that resonates with and tugs at the hearts of Thais.
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