Jun 29, 2020

Jubilant Liverpool fans in Malaysia can 'adopt a keg' of Carlsberg

Those taking up the offer get smartphone certificates that they can trade for 100 future beers, helping bars weather the pandemic slowdown.

Mar 30, 2020

HK beer brand Yau recast in a local, friendly light

REBRANDING EXERCISES: Design Bridge Singapore brews up a smiley brand identity based on colloquialisms. And the timing of the brand refresh isn't anyone's fault.

Jan 9, 2020

Sliding doors: All aboard Carlsberg's CNY elevator

AD NUT NIBBLE: Lift riders see a series of CNY celebrations in this mainland ad by Grey Hong Kong and director Andrew Lang of Sweetshop.

Jul 10, 2019

Carlsberg commercial chief: 'Asia is not following, it's leading'

In her last few months before leaving the group for Beam Suntory, Jessica Spence discusses global drinking trends, the changing role of agencies and Asia's still-unrecognised role in global business.

Apr 15, 2019

Carlsberg admits: We probably weren't the best after all

The surprising admission comes in a UK campaign for a new recipe.