For 2021, Ford has committed 70% of its 2021 passenger vehicle marketing spend to three brands; the Mustang Mach-E, the Kuga range and the Puma EcoBoost hybrid.
A BBDO campaign for Sweety mines Indonesian folklore to create three grouchy little monsters akin to babies suffering from diaper rash. Also, don't miss the funny radio ads.
AGENCY REPORT CARD: After years of putting art ahead of science, BBDO found itself in a tougher spot than others in a pandemic-plagued year with less scope for grand creative campaigns.
Former Proximity China CEO replaces Jeff Kwek, whose stint lasted only 18 months, due to family reasons, Campaign understands.
With less scope for grand creative campaigns this year, BBDO found itself in a tougher spot than others and had to retool to face client realities.
Our pal Ad Nut presents a trio of amusements: Crazy dude dance moves in a dairy, the enduring power of Enya, and a mortifying misuse of a nickname in the boardroom.
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