Shopee and Visa strike deal to charm SMEs, Estée Lauder goes into orbit, AirAsia to close Japan operations and more, in our roundup of brand-related news.
Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.
Partnerships with the pop stars and cut-through social campaigns have helped the mobile phone operator rise up the charts of Thais' favourite brands to hand out with the big internationals in the top 10.
KUALA LUMPUR - Al-Ishal Ishak, ex-senior VP of marketing and promotions at Malaysia Airlines, has joined AirAsia as group head of brand and ancillary income.
SINGAPORE - Air Asia and online travel company Expedia are taking their joint venture, AirAsia Expedia, a step further with the launch of a new travel and hotel bookings site backick.com.
KUALA LUMPUR - Air Asia has stepped up its sponsorship of English Premier League team Queens Park Rangers (QPR), inking a deal to become the official playing kit sponsor and main club partner.
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