Dec 14, 2016

Why publisher profiles will only get you so far

Brands that aren't building behavioural profiles now could be falling behind their competitors, writes AOL's Alex Khan.

Dec 13, 2016

Bits, bites and downstream indicators: The connections between fly fishing and advertising

During one recent fishing trip, I applied a test-and-learn framework in hopes of turning my luck around.

Dec 12, 2016

Dentsu to abandon its 1951 ‘devil’ rules

The agency is to remove controversial commandments designed to promote hard work from its staff handbooks.

Dec 9, 2016

Ruder Finn acquires Hong Kong-based Daylight Partnership

Daylight founder David Ko to lead Ruder Finn’s regional digital arm after acquisition.

Dec 8, 2016

Pride lions will stay despite noise from anti-LGBT activists: HSBC

Activist groups in Hong Kong have accused the bank of "trampling family values" by displaying pride-themed lions near the bank's entrance.

Dec 8, 2016

Globe's brave little stormtrooper may make you cry

Philippines telco, in partnership with Disney and via Publicis JimenezBasic, creates a story of courage tied to Rogue One: A Star Wars Story.