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Asia-Pacific YouTube Ads Leaderboard: November 2018
Dec 21, 2018
Staff Reporters

Asia-Pacific YouTube Ads Leaderboard: November 2018

Samsung, Nescafe, Bilbil.com, Google, Celcom Axiata, OPPO, Zalora, Gunny Mobi and more appear in this month's list of the top ad video in each of 12 APAC markets.

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Dungeon & Fighters comes to life on Shanghai stage
Dec 21, 2018
Soon Chen Kang 江欣珍

Dungeon & Fighters comes to life on Shanghai stage

George P. Johnson took on the challenging task of producing a 3D hologram concert.

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FCB denies closure of Singapore office
Dec 21, 2018
Jenny Chan 陳詠欣, Robert Sawatzky

FCB denies closure of Singapore office

Social media posts had suggested the agency was closing its doors by the end of this year.

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Why ‘live brand storytelling’ should spearhead marketing spend in 2019
Dec 21, 2018
Laura Roberts

Why ‘live brand storytelling’ should spearhead marketing spend in 2019

The managing director of INVNT on turning customers into advocates.

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Brands must lead on transparency: IAS' Scott Knoll
Dec 21, 2018
David Blecken

Brands must lead on transparency: IAS' Scott Knoll

In a final Q&A before stepping into an advisory role, the outgoing CEO of Integral Ad Science discusses how far—or not—the industry has come.

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Happy holidays and see you in the new year!
Dec 20, 2018
Staff Reporters

Happy holidays and see you in the new year!

Daily coverage resumes January 2nd. In the meantime, read our poetic holiday wish...

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Alila gets serious about sustainability
Dec 20, 2018
Surekha Ragavan

Alila gets serious about sustainability

The hotel group is aiming to achieve zero waste across its Bali properties.

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Alimama goes all-in on OTT
Dec 20, 2018
Staff Writer

Alimama goes all-in on OTT

The company reveals new strategy for brand marketers exploring the medium.

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MediaMath’s open strategy in Asia
Dec 20, 2018
Robert Sawatzky

MediaMath’s open strategy in Asia

MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.

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FreakOut buys Playwire
Dec 20, 2018
Faaez Samadi

FreakOut buys Playwire

Acquisition of US tech player boosts FreakOut’s adtech offering.

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The role of tech in immersive experiences
Dec 20, 2018
Jerome De Baecque

The role of tech in immersive experiences

The managing director of Spinifex Group on nailing digital storytelling.

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3 questions marketers need to ask about data quality
Dec 20, 2018
Evgeny Popov

3 questions marketers need to ask about data quality

Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.

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DDB Mudra Group shakes up management
Dec 19, 2018
Campaign India Team

DDB Mudra Group shakes up management

Brijesh Jacob and Deepak Nair have left; both were cited in MeToo accusations earlier this year.

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Mindshare Asia-Pacific names new COO & CGO
Dec 19, 2018
Staff Reporters

Mindshare Asia-Pacific names new COO & CGO

Prashant Modi is promoted and Rohan Lightfoot’s title is made official.

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Cutters Studios hires former Havas ECD
Dec 19, 2018
David Blecken

Cutters Studios hires former Havas ECD

David Morgan is part of the production company's plan to offer higher level services in Japan.

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In China, 'information cocoons' eclipse 'the big idea'
Dec 19, 2018
Jenny Chan 陳詠欣

In China, 'information cocoons' eclipse 'the big idea'

Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois.

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The rise of creative consultancies (and how agencies can also be heroes)
Dec 19, 2018
Oliver Spalding

The rise of creative consultancies (and how agencies can also be heroes)

Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.

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With data, face your fears and do the basics
Dec 19, 2018
Faaez Samadi

With data, face your fears and do the basics

Getting your data in order reaps big rewards, but only if you accept the hard truths it can tell you about your marketing, Edmund Lee of Red Bull said at Re.Con Malaysia.

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Watch: Hotel sourcing in the era of personalisation
Dec 19, 2018
Rick Boost, Surekha Ragavan

Watch: Hotel sourcing in the era of personalisation

The president of RoomIt by CWT on managing bookings for business travellers and groups.

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3 trends we hope to see in 2019
Dec 19, 2018
Dawn Dennis

3 trends we hope to see in 2019

Dawn Dennis of Continuity Consulting on what she hopes will improve relationships and professional dynamics within the industry.

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