Articles: 2355 Results Filter results»
Order By: Latest
Premium
Asia's middle-class is growing and you need to adapt
Dec 22, 2017
Olivia Parker, Rick Boost

Asia's middle-class is growing and you need to adapt

Co-CEO of Ogilvy & Mather Asia-Pacific says to prepare

Premium
Millennials' best friend is Hotels.com's new mascot
Dec 22, 2017
Soon Chen Kang 江欣珍

Millennials' best friend is Hotels.com's new mascot

Travel booking site Hotels.com introduced a new mascot to differentiate itself in the crowded market.

Premium
The year's most-read stories
Dec 22, 2017
Matthew Miller

The year's most-read stories

Our listicle-based look back at the year in APAC marketing and communications concludes, with 2017's most-read Campaign content.

Premium
Campaign360 will bring business of media to the fore in Singapore
Dec 21, 2017
Staff Writer

Campaign360 will bring business of media to the fore in Singapore

Campaign360 returns March 20th to examine the media industry’s future amid great disruption and change.

Premium
7 ecommerce trends that will shape SEA sales in 2018
Dec 21, 2017
Thai Son

7 ecommerce trends that will shape SEA sales in 2018

From blockchain to same-day delivery to GDPR, here are seven factors that could make or break ecommerce sales for brands in Southeast Asia, where Amazon and Alibaba are battling it out

Premium
Adidas event turns Japanese sneaker fans into thieves
Dec 21, 2017
David Blecken

Adidas event turns Japanese sneaker fans into thieves

The Tokyo launch party for the Prophere took an unexpected turn.

Premium
Are work perks working?
Dec 21, 2017
Matthew Keegan

Are work perks working?

As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.

Premium
Inexperience is hurting digital content: DeVries global CEO
Dec 21, 2017
Faaez Samadi

Inexperience is hurting digital content: DeVries global CEO

Heidi Hovland reveals an often overlooked issue at the heart of why we see so much bad advertising content online.

Premium
Twitter looks to brand safety for competitive edge
Dec 21, 2017
Soon Chen Kang 江欣珍

Twitter looks to brand safety for competitive edge

Twitter APAC's business marketing head sees a competitive advantage on brand safety and vows to keep it as news and live events figure prominently in future.

Premium
Photos: Hong Kong MTR gets Christmassy with Kumamon
Dec 21, 2017
Staff Reporters

Photos: Hong Kong MTR gets Christmassy with Kumamon

Cheil Hong Kong puts up a Christmas themed outdoor campaign at a Hong Kong subway station.

Premium
Nike & BBH move from stadiums to ‘hyper’ courts
Dec 21, 2017
Staff Reporters

Nike & BBH move from stadiums to ‘hyper’ courts

Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.

Premium
Creative accused of sexual harassment resigns in Japan
Dec 21, 2017
Ryoko Tasaki

Creative accused of sexual harassment resigns in Japan

The #MeToo movement has reached Japanese advertising.

Premium
The most-read stories of 2017
Dec 21, 2017
Lauren Arena

The most-read stories of 2017

Gearing up for the holidays, we end the year with a round-up of CEI's most-read articles.

Premium
The top 5 WTF items of 2017
Dec 21, 2017
Staff Reporters

The top 5 WTF items of 2017

Our listicle-based look back at the year in APAC marketing and communications continues, with our favourite 'Wait, what?' moments.

Premium
Readers' Choice: Best new venue
Dec 21, 2017
Staff Reporters

Readers' Choice: Best new venue

Brand debuts, new hotels and a new convention centre Down Under.

Premium
The untrue meaning of Christmas
Dec 20, 2017
Staff Writer

The untrue meaning of Christmas

Resn offers a delightfully trippy revisionist Christmas story involving an elf, a cabin in the woods and some mushrooms.

Premium
Sustainability warrior joins MBS
Dec 20, 2017
Lauren Arena

Sustainability warrior joins MBS

Former MCI director to champion green meetings at Singapore's largest integrated resort.

Premium
A ladder or an escape route, what's your brand offering?
Dec 20, 2017
Jerry Clode, Michael Norris

A ladder or an escape route, what's your brand offering?

In China, brands need to be either a source of escape or inspiration in consumers’ lives to stand a chance of a successful 2018, warn Resonance’s Jerry Clode and Michael Norris.

Premium
Readers' Choice: Best hotel and resort for events
Dec 20, 2017
Staff Reporters

Readers' Choice: Best hotel and resort for events

New and renewed hotels in Greater China making waves.

Premium
Top 5 issues that defined Asia’s events industry in 2017
Dec 20, 2017
Lauren Arena

Top 5 issues that defined Asia’s events industry in 2017

Crisis management, procurement and AI dominated discussion.

Filter results

Date

Article Type

Author