Co-CEO of Ogilvy & Mather Asia-Pacific says to prepare
Travel booking site Hotels.com introduced a new mascot to differentiate itself in the crowded market.
Our listicle-based look back at the year in APAC marketing and communications concludes, with 2017's most-read Campaign content.
Campaign360 returns March 20th to examine the media industry’s future amid great disruption and change.
From blockchain to same-day delivery to GDPR, here are seven factors that could make or break ecommerce sales for brands in Southeast Asia, where Amazon and Alibaba are battling it out
The Tokyo launch party for the Prophere took an unexpected turn.
As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.
Heidi Hovland reveals an often overlooked issue at the heart of why we see so much bad advertising content online.
Twitter APAC's business marketing head sees a competitive advantage on brand safety and vows to keep it as news and live events figure prominently in future.
Cheil Hong Kong puts up a Christmas themed outdoor campaign at a Hong Kong subway station.
Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.
The #MeToo movement has reached Japanese advertising.
Gearing up for the holidays, we end the year with a round-up of CEI's most-read articles.
Our listicle-based look back at the year in APAC marketing and communications continues, with our favourite 'Wait, what?' moments.
Brand debuts, new hotels and a new convention centre Down Under.
Resn offers a delightfully trippy revisionist Christmas story involving an elf, a cabin in the woods and some mushrooms.
Former MCI director to champion green meetings at Singapore's largest integrated resort.
In China, brands need to be either a source of escape or inspiration in consumers’ lives to stand a chance of a successful 2018, warn Resonance’s Jerry Clode and Michael Norris.
New and renewed hotels in Greater China making waves.
Crisis management, procurement and AI dominated discussion.