As 2016 draws to a close, Dentsu’s overwork scandal has come to a head, with president and CEO Tadashi Ishii announcing that he will step down in January. Here's a concise account of the events that led to this point.
Engagement Meter: Unmetric provides the automotive sector's top 10 recent posts, along with insights into social best practices for automotive brands.
Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key players behind the marketing of 2016's toy sensation.
Industry experts say the crackdown on China's exploding live streaming market could actually be a good thing for brands and their content strategies.
Embracing data and real-time metrics ought not to be done at the expense of building lasting brand love, writes OMD's Asia-Pacific CEO, Stephen Li
Our year-in-review coverage wraps up with the most popular content of 2016.
Publicis Media has done best out of Mars' media-buying review, landing the lion's share of the estimated £400m business in seven major markets.
Principal says PR pros need to be more aware of company philosophy and play a more active role in shaping and upholding brand vision.
"Sticking Together" is the theme of Coca-Cola's CNY "Taste the Feeling" campaign.
US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.
Twitter's chief technology officer, Adam Messinger, is leaving the social media company – a month after chief operating officer Adam Bain announced he was leaving.
Jefferson Hou and Cathy Gu are promoted to general manager roles.
Retailers who create space to balance socialising, self-exploration and sales will benefit.
Sue-Anne Lim, chief of group insights & strategy at Dentsu Aegis Network Malaysia, says new research shows it's time marketers paid more attention to the blue-collar community.
President Todd Krugman is leaving Ogilvy Japan; APAC Co-CEO Kent Wertime steps-in
Publicis and Zenith move up while Isobar, McCann, PHD and OMD shift down.
The Dulux brand mascot speaks his mind on paint quality for the first time in over 65 years.
Narong Tresuchon takes over from Amornsak Sakpuaram as CEO.
Have a look at work that pushed advertising boundaries in China over the past year.
Here's a look at the top five eyebrow-raising marketing-related incidents from China in 2016.