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A look back at one of Dentsu’s most difficult years
Dec 30, 2016
David Blecken

A look back at one of Dentsu’s most difficult years

As 2016 draws to a close, Dentsu’s overwork scandal has come to a head, with president and CEO Tadashi Ishii announcing that he will step down in January. Here's a concise account of the events that led to this point.

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Automotive social-media trends and top content
Dec 28, 2016
Ranjani Raghupathi

Automotive social-media trends and top content

Engagement Meter: Unmetric provides the automotive sector's top 10 recent posts, along with insights into social best practices for automotive brands.

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New China live streaming regulations could benefit brands
Dec 22, 2016
Soon Chen Kang 江欣珍

New China live streaming regulations could benefit brands

Industry experts say the crackdown on China's exploding live streaming market could actually be a good thing for brands and their content strategies.

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Let's stay human in 2017
Dec 22, 2016
Stephen Li

Let's stay human in 2017

Embracing data and real-time metrics ought not to be done at the expense of building lasting brand love, writes OMD's Asia-Pacific CEO, Stephen Li

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Year in review: Most-read content of 2016
Dec 22, 2016
Staff Reporters

Year in review: Most-read content of 2016

Our year-in-review coverage wraps up with the most popular content of 2016.

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How Hatchimals became this year's toy craze
Dec 22, 2016
Diana Bradley

How Hatchimals became this year's toy craze

Every holiday season sees one toy that catches everyone's imagination and becomes a cultural phenomenon. We spoke to the key players behind the marketing of 2016's toy sensation.

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Publicis Media does best out of Mars' £400m media review
Dec 22, 2016
Gideon Spanier

Publicis Media does best out of Mars' £400m media review

Publicis Media has done best out of Mars' media-buying review, landing the lion's share of the estimated £400m business in seven major markets.

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New grad school aims to end passivity, siloed thinking in Japanese PR
Dec 22, 2016
David Blecken

New grad school aims to end passivity, siloed thinking in Japanese PR

Principal says PR pros need to be more aware of company philosophy and play a more active role in shaping and upholding brand vision.

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Ad fraud scam costs advertisers up to US$5m a day, says security firm
Dec 21, 2016
Gurjit Degun

Ad fraud scam costs advertisers up to US$5m a day, says security firm

US brands and advertisers are losing between US$3m and US$5m a day from a complex online ad fraud scam, according to US cyber security company.

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Twitter technology chief steps down
Dec 21, 2016
Simon Gwynn

Twitter technology chief steps down

Twitter's chief technology officer, Adam Messinger, is leaving the social media company – a month after chief operating officer Adam Bain announced he was leaving.

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RF Thunder announces China promotions
Dec 21, 2016
Faaez Samadi

RF Thunder announces China promotions

Jefferson Hou and Cathy Gu are promoted to general manager roles.

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Coca-Cola brings CNY cheer to lonely snowman
Dec 21, 2016
Ad Nut

Coca-Cola brings CNY cheer to lonely snowman

"Sticking Together" is the theme of Coca-Cola's CNY "Taste the Feeling" campaign.

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Japanese retailers are finally catering to millennial lifestyles
Dec 21, 2016
Colten Nahrebeski

Japanese retailers are finally catering to millennial lifestyles

Retailers who create space to balance socialising, self-exploration and sales will benefit.

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New Business League: October 2016 update
Dec 20, 2016
Staff Reporters

New Business League: October 2016 update

Publicis and Zenith move up while Isobar, McCann, PHD and OMD shift down.

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Malaysian marketers should target workforce, not just race
Dec 20, 2016
Sue-Anne Lim

Malaysian marketers should target workforce, not just race

Sue-Anne Lim, chief of group insights & strategy at Dentsu Aegis Network Malaysia, says new research shows it's time marketers paid more attention to the blue-collar community.

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Old English sheepdog lends voice for Dulux campaign
Dec 20, 2016
Ad Nut

Old English sheepdog lends voice for Dulux campaign

The Dulux brand mascot speaks his mind on paint quality for the first time in over 65 years.

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Ogilvy Japan's leadership in flux
Dec 20, 2016
Robert Sawatzky

Ogilvy Japan's leadership in flux

President Todd Krugman is leaving Ogilvy Japan; APAC Co-CEO Kent Wertime steps-in

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Dentsu Thailand appoints new CEO
Dec 19, 2016
Soon Chen Kang 江欣珍

Dentsu Thailand appoints new CEO

Narong Tresuchon takes over from Amornsak Sakpuaram as CEO.

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5 Campaigns that rocked China in 2016
Dec 19, 2016
Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍

5 Campaigns that rocked China in 2016

Have a look at work that pushed advertising boundaries in China over the past year.

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Campaign China's top brand missteps from 2016
Dec 19, 2016
Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍

Campaign China's top brand missteps from 2016

Here's a look at the top five eyebrow-raising marketing-related incidents from China in 2016.

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