Curated by Unmetric, the Engagement Meter shows the region's top-performing social posts of the week by platform. See how brands including Visa and Asus made an impression.
KOREA - AIA Korea undertook a project that moved more than 10,000 people to 'donate' their voices in order to help a mother with a speech impediment sing for the first time.
Instead of chasing after new technology, CMOs need to be better at using it, writes Forrester's Clement Teo.
From Philippines: 'Top travel photo fails', for Philippine Department of Tourism by BBDO Guerrero
Adland needs to stop chasing the ‘content’ drug by replacing ideas with the delivery mechanism and get back to telling great stories, writes Iris's Grant Hunter
Machine-learning will turbocharge big data and build a new business world, writes Lars Hamberg.
An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull.
Rising self-confidence and local pride will drive the choices, dreams and ambitions of the region’s millennials in the new year, writes Flamingo's Emma Gage.
Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.
Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's George Patten.
The smartest digital PR agencies will be ready to enter the media-buying fray, writes Edelman's David Brain.
Don’t let 2016 become a minefield of salary wars and neglected development, writes Font's Priya Bala.
INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?
Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016.
Dentsu and BBDO swap places on the creative list, while ZenithOptimedia returns to the media top-10 and Universal McCann jumps six spots.
From Australia: 'This bike has MS', for MS Australia by Grey Group
Join us for Campaign Asia-Pacific’s webcast conducted in partnership with TURN
A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds
INDONESIA - Indonesia’s state-owned oil and gas company Pertamina Gas has appointed The Thinking Machine (TTM) as its creative agency to handle regional business for its consumer retail fuel brands, including Pertamax, Pertamax Plus, Pertamax Racing and Pertamina Dex.
HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.