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Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram
Dec 24, 2015
Ranjani Raghupathi

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Curated by Unmetric, the Engagement Meter shows the region's top-performing social posts of the week by platform. See how brands including Visa and Asus made an impression.

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AIA Korea helps a mother sing for her daughter's birthday
Dec 24, 2015
Matthew Miller

AIA Korea helps a mother sing for her daughter's birthday

KOREA - AIA Korea undertook a project that moved more than 10,000 people to 'donate' their voices in order to help a mother with a speech impediment sing for the first time.

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The Philippines wants your photo fails
Dec 23, 2015
Ad Nut

The Philippines wants your photo fails

From Philippines: 'Top travel photo fails', for Philippine Department of Tourism by BBDO Guerrero

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2016: Slay the content dragon
Dec 23, 2015

2016: Slay the content dragon

Adland needs to stop chasing the ‘content’ drug by replacing ideas with the delivery mechanism and get back to telling great stories, writes Iris's Grant Hunter

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2016: A giant leap for big data
Dec 23, 2015
Lars Hamberg

2016: A giant leap for big data

Machine-learning will turbocharge big data and build a new business world, writes Lars Hamberg.

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2016: Is farming now the future for agency deals?
Dec 23, 2015
Greg Paull

2016: Is farming now the future for agency deals?

An extraordinary year for deals and pitches sets the stage for a very different advertising and marketing landscape going into 2016, writes R3's Greg Paull.

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2016: It’s time to prepare for the post-millennial Asia
Dec 23, 2015
Emma Gage

2016: It’s time to prepare for the post-millennial Asia

Rising self-confidence and local pride will drive the choices, dreams and ambitions of the region’s millennials in the new year, writes Flamingo's Emma Gage.

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FSM highlights: Top financial marketers gather in Hong Kong
Dec 23, 2015
Campaign Asia-Pacific

FSM highlights: Top financial marketers gather in Hong Kong

Watch some of the highlights from Campaign Asia-Pacific's Financial Services Marketing forum, held in Hong Kong in November 2015.

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2016: Media buying will get harder
Dec 23, 2015
George Patten

2016: Media buying will get harder

Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's George Patten.

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2016: PR agencies, prepare for battle
Dec 23, 2015
David Brain

2016: PR agencies, prepare for battle

The smartest digital PR agencies will be ready to enter the media-buying fray, writes Edelman's David Brain.

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2016: Is the talent war worth fighting?
Dec 23, 2015
Priya Bala

2016: Is the talent war worth fighting?

Don’t let 2016 become a minefield of salary wars and neglected development, writes Font's Priya Bala.

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2016: Smarter tech, not more tech
Dec 23, 2015
Clement Teo

2016: Smarter tech, not more tech

Instead of chasing after new technology, CMOs need to be better at using it, writes Forrester's Clement Teo.

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2016: Thought leaders peer ahead
Dec 23, 2015
Gary Scattergood

2016: Thought leaders peer ahead

INTRODUCTION: After the mega media reviews of 2015, what will be the defining trends and trials for marketers across Asia in 2016?

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7 predictions for mobile marketing in APAC in 2016
Dec 23, 2015
Rohit Dadwal

7 predictions for mobile marketing in APAC in 2016

Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016.

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New Business League: October 2015 update
Dec 23, 2015
Staff Reporters

New Business League: October 2015 update

Dentsu and BBDO swap places on the creative list, while ZenithOptimedia returns to the media top-10 and Universal McCann jumps six spots.

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World's worst bike makes dramatic statement about MS
Dec 21, 2015
Ad Nut

World's worst bike makes dramatic statement about MS

From Australia: 'This bike has MS', for MS Australia by Grey Group

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Reach customers at the moments
Dec 21, 2015

Reach customers at the moments

Join us for Campaign Asia-Pacific’s webcast conducted in partnership with TURN

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10 drivers that separate the best from the rest
Dec 18, 2015
Staff Writer

10 drivers that separate the best from the rest

A series of simple traits defining corporate attitudes to experience, customer centricity and insights and analytics set the winners apart from the losers, a major global study by Millward Brown finds

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Pertamina picks The Thinking Machine for regional creative
Dec 18, 2015
Byravee Iyer

Pertamina picks The Thinking Machine for regional creative

INDONESIA - Indonesia’s state-owned oil and gas company Pertamina Gas has appointed The Thinking Machine (TTM) as its creative agency to handle regional business for its consumer retail fuel brands, including Pertamax, Pertamax Plus, Pertamax Racing and Pertamina Dex.

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Brands in Hong Kong and Asia begin using 360 video and VR
Dec 18, 2015
Adrian Peter Tse

Brands in Hong Kong and Asia begin using 360 video and VR

HONG KONG - Cheaper, faster and more effective, 360-degree video and other variations of virtual reality are becoming easier to experiment with for brands and creators in the region.

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