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New Business League: October 2014 rankings
Dec 22, 2014
Staff Reporters

New Business League: October 2014 rankings

ASIA-PACIFIC - Ogilvy and Carat come out on top, while Y&R and Zenith claim the biggest account wins.

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Engagement Meter: Reliance, Magnum, Cadbury top the list
Dec 21, 2014
Ranjani Raghupathi

Engagement Meter: Reliance, Magnum, Cadbury top the list

By putting the spotlight on those who do good. Reliance Life Insurance did well on social platforms, earning the top position in this week's edition of Unmetric's Engagement Meter.

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The year in review: Our top-5 lists for 2014
Dec 18, 2014
Staff Reporters

The year in review: Our top-5 lists for 2014

Campaign Asia-Pacific's editors gleefully present our annual top-5 extravaganza, putting the spotlight on highlights and lowlights from the year that's ending.

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KDDI unites long-distance lovers for Christmas
Dec 18, 2014
David Blecken

KDDI unites long-distance lovers for Christmas

TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.

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A velvet barber chair, a half-done haircut and a deranged Shanghai adventure
Dec 18, 2014
Jenny Chan 陳詠欣

A velvet barber chair, a half-done haircut and a deranged Shanghai adventure

SHANGHAI - Heineken's year-end marketing drive seeks to distill its global positioning around adventure into something more raving for Chinese men.

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Millennial mums blow the budget on Christmas
Dec 18, 2014
Marie Gruy

Millennial mums blow the budget on Christmas

Millennials Mums in the East and in the West are choosing to over-indulge their children this Christmas, writes Marie Gruy, insight director with Dentsu Aegies Network.

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Ad Nut: Feasting dogs, a bizarre robot baby and an irresistible owl
Dec 18, 2014
Ad Nut

Ad Nut: Feasting dogs, a bizarre robot baby and an irresistible owl

Ad Nut hauls its adorable bushy tail all over the internet to bring you ads that are notably good, notably odd, or both. This week: Some lucky dogs enjoying a Christmas feast, Hyundai's weird robotic baby, the most confusing year-in-review video, Hootsuite's heartwarming owl and much more.

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Johnnie Walker hires Anomaly to global creative account
Dec 18, 2014
James Swift

Johnnie Walker hires Anomaly to global creative account

The announcement ends a 15-year relationship with Bartle Bogle Hegarty.

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Best of 2014: The year's most-read stories
Dec 18, 2014
Staff Reporters

Best of 2014: The year's most-read stories

Our annual year-in-review series concludes with a list of the year's most-read articles.

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MediaCom wins global media planning business for Mars
Dec 17, 2014
Arif Durrani

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

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Content Marketing (Sydney)
Dec 17, 2014

Content Marketing (Sydney)

Learn how to build your content strategy and implement a content marketing plan that will grow your business and engage your audience.

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How to market to Hong Kong’s 'maturing' Generation-Y
Dec 17, 2014
Adrian Peter Tse

How to market to Hong Kong’s 'maturing' Generation-Y

HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.

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Great Eastern’s CMO talks SG50 plans
Dec 17, 2014
Byravee Iyer

Great Eastern’s CMO talks SG50 plans

SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.

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The digital lives of post-'80s Hong Kongers
Dec 17, 2014
Adrian Peter Tse

The digital lives of post-'80s Hong Kongers

Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study also segments this key demographic into six distinct personas and suggests that, by engaging with their behaviour and interests rather than their wallets, marketers can earn the trust and loyalty of this digitally literate generation.

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Toot touts underwear with full package of endurance tests
Dec 17, 2014
Byravee Iyer

Toot touts underwear with full package of endurance tests

JAPAN - Giggling is inevitable due to the jiggling in this ballsy product-demonstration video, which touts the design benefits of Toot, a men’s underwear brand in Japan.

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R3 expands into the US
Dec 17, 2014
Emily Tan

R3 expands into the US

HONG KONG - Asia-based marketing consultancy R3 has expanded into the US with the hire of Taleah Mona-Lusky as senior consultant based in New York.

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Grocery growth slows across Asia: Nielsen
Dec 17, 2014
Staff Reporters

Grocery growth slows across Asia: Nielsen

FMCG sales growth across the region slowed to 6.7 per cent in 2013, and volume growth accounted for less than 3 per cent of overall growth, according to a Nielsen report released today. The slowdown has continued into 2014, with Q2 2014 sales growth figures falling to 4.1 per cent while volume was almost flat at just 0.3 per cent. Meanwhile, convenience stores and minimarkets account for a larger share of growth as their greater accessibility lures shoppers.

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Best of 2014: Top 5 PR disasters
Dec 17, 2014
Staff Reporters

Best of 2014: Top 5 PR disasters

Our annual year-in-review series continues with the year's top 5 PR disasters

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SG50: Branding a pioneering nation
Dec 17, 2014
Chris Reed

SG50: Branding a pioneering nation

I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said SG50.

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Lenovo taps into selfie movement with global holiday initiative
Dec 16, 2014
Nikki Wicks

Lenovo taps into selfie movement with global holiday initiative

Computer firm Lenovo is tapping into the selfie movement in an attempt to engage fans and create the ‘world’s first global 360° selfie’.

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