ASIA-PACIFIC - Ogilvy and Carat come out on top, while Y&R and Zenith claim the biggest account wins.
By putting the spotlight on those who do good. Reliance Life Insurance did well on social platforms, earning the top position in this week's edition of Unmetric's Engagement Meter.
Campaign Asia-Pacific's editors gleefully present our annual top-5 extravaganza, putting the spotlight on highlights and lowlights from the year that's ending.
TOKYO - KDDI uses its technology to bring lovers in separate cities together for a romantic virtual dinner on Christmas Eve.
SHANGHAI - Heineken's year-end marketing drive seeks to distill its global positioning around adventure into something more raving for Chinese men.
Millennials Mums in the East and in the West are choosing to over-indulge their children this Christmas, writes Marie Gruy, insight director with Dentsu Aegies Network.
Ad Nut hauls its adorable bushy tail all over the internet to bring you ads that are notably good, notably odd, or both. This week: Some lucky dogs enjoying a Christmas feast, Hyundai's weird robotic baby, the most confusing year-in-review video, Hootsuite's heartwarming owl and much more.
The announcement ends a 15-year relationship with Bartle Bogle Hegarty.
Our annual year-in-review series concludes with a list of the year's most-read articles.
MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.
Learn how to build your content strategy and implement a content marketing plan that will grow your business and engage your audience.
HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.
SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.
Research from Text100 and Redshift research reveals the behaviour, interests and digital preferences of the post-'80s generation in Hong Kong. The study also segments this key demographic into six distinct personas and suggests that, by engaging with their behaviour and interests rather than their wallets, marketers can earn the trust and loyalty of this digitally literate generation.
JAPAN - Giggling is inevitable due to the jiggling in this ballsy product-demonstration video, which touts the design benefits of Toot, a men’s underwear brand in Japan.
HONG KONG - Asia-based marketing consultancy R3 has expanded into the US with the hire of Taleah Mona-Lusky as senior consultant based in New York.
FMCG sales growth across the region slowed to 6.7 per cent in 2013, and volume growth accounted for less than 3 per cent of overall growth, according to a Nielsen report released today. The slowdown has continued into 2014, with Q2 2014 sales growth figures falling to 4.1 per cent while volume was almost flat at just 0.3 per cent. Meanwhile, convenience stores and minimarkets account for a larger share of growth as their greater accessibility lures shoppers.
Our annual year-in-review series continues with the year's top 5 PR disasters
I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said SG50.
Computer firm Lenovo is tapping into the selfie movement in an attempt to engage fans and create the ‘world’s first global 360° selfie’.