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Marketing in China's lower-tiers: A visit to Heilongjiang
Dec 20, 2013
Jenny Chan 陳詠欣

Marketing in China's lower-tiers: A visit to Heilongjiang

HARBIN & QIQIHAR - For our last China-related story of 2013, let us transport you to Heilongjiang (黑龙江), aptly known for its ice festivals and cold winter months. Lower-tier cities in this province are one of the mainland's many battlegrounds for local brands determined to protect their home turf against multinational brands whose market-shares are stagnating in upper-tier cities.

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Top content of 2013 (We'll see you in 2014)
Dec 20, 2013
Matthew Miller

Top content of 2013 (We'll see you in 2014)

ASIA-PACIFIC - We're off for the holidays after this afternoon (daily coverage resumes on 6 January). But before we go, here are the most popular features, news stories, photo galleries, opinions and videos from campaignasia.com in 2013.

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Howell Wong moves from Cheil Singapore to JWT Hong Kong
Dec 20, 2013
Jenny Chan 陳詠欣

Howell Wong moves from Cheil Singapore to JWT Hong Kong

HONG KONG - Howell Wong (pictured) has joined JWT as head of digital after serving as regional digital director for Cheil Worldwide for only one year.

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Dentsu Media Palette appoints first-ever Chinese CEO
Dec 20, 2013
Jenny Chan 陳詠欣

Dentsu Media Palette appoints first-ever Chinese CEO

BEIJING - Yiming Wang (王一鸣) is the first Chinese native to be appointed as CEO of Dentsu Media Palette China--a newly created position.

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Asia’s ad women still earn less than men but the gap narrows at small companies: Font
Dec 20, 2013
Sophie Chen

Asia’s ad women still earn less than men but the gap narrows at small companies: Font

ASIA PACIFIC - Average salaries in advertising and marketing stayed flat this year, compared to 2012, but larger companies continue to show greater gender disparity, according to a Font Talent report.

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2013 in review: High aspirations amid slowing growth
Dec 20, 2013
David Blecken, Gokul Krishnamurthy

2013 in review: High aspirations amid slowing growth

ASIA-PACIFIC - The past year saw marketers seek stability and put more faith in online and mobile as growth in the biggest markets cooled. We look at what's changed—and what to expect in 2014.

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CASE STUDY: AWARE Singapore battles violence against women with social media and art
Dec 20, 2013
Sophie Chen

CASE STUDY: AWARE Singapore battles violence against women with social media and art

The Association of Women For Action and Research (AWARE) Singapore partnered with digital agency Xpointo Media to coax Singaporeans to pledge their support for ending violence against women. The collaboration used an art fest combined with social media to engage and unite people in the city.

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Asia’s ‘responsibility’ issue
Dec 20, 2013
Jason Wincuinas

Asia’s ‘responsibility’ issue

HONG KONG - Linkedin hosts the CVs of anyone who wants to be somebody, and apparently every one of them is a 'creative,' 'strategic' 'expert'.

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Why independent media agencies win favour in Australia and New Zealand
Dec 20, 2013
Sophie Chen

Why independent media agencies win favour in Australia and New Zealand

AUSTRALASIA - Leaders from two successful independent media agencies, Match Media in Australia and Open Communications in New Zealand, tell Campaign Asia-Pacific why independents are taking the lead in the two markets and how they aim to maintain their success.

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Social@Ogilvy promotes Thomas Crampton to global managing director
Dec 20, 2013
Benjamin Li

Social@Ogilvy promotes Thomas Crampton to global managing director

GLOBAL - Thomas Crampton, Asia-Pacific director of Social@Ogilvy, has been promoted to global MD, replacing John Bell.

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PHOTOS: A visit to Heilongjiang province, northeastern China
Dec 20, 2013
Jenny Chan 陳詠欣

PHOTOS: A visit to Heilongjiang province, northeastern China

Heilongjiang is worlds apart from fast-paced Shanghai and Beijing, but represents the future for both domestic and MNC brands in China. This gallery contains photos taken by this reporter and also GroupM's Shan Hai Jin. The reporter was a guest on one of GroupM's on-the-ground fieldwork trips for a proprietary research project covering tier-one to -four cities in China. Please see the related-article link at the bottom of the page for detailed observations from the trip and the research.

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Samsung unveils full star-studded football squad for match against 'alien invaders'
Dec 20, 2013
Matthew Chapman

Samsung unveils full star-studded football squad for match against 'alien invaders'

Samsung has created a film to reveal the full 13-man squad for its Galaxy football team, ahead of a winner-takes-all match against aliens on a "virtual football pitch".

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No, Facebook is not failing marketers
Dec 20, 2013
Thomas Jestin

No, Facebook is not failing marketers

By enabling them to effectively combine paid, earned and owned media, Facebook is now a proven boon to well-advised advertisers. Here are a few numbers and examples to better debunk the recent Forrester report.

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Beyond boring: B2B marketers inch toward storytelling
Dec 19, 2013
Jenny Chan 陳詠欣

Beyond boring: B2B marketers inch toward storytelling

SHANGHAI – B2B audiences are made up of human beings, although you wouldn't know it by looking at most marketing directed towards them. Now, more folks are asking why B2B marketing shouldn't use the same storytelling tools proven to work in the B2C space.

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Three agencies gear up for China Trust branding campaign
Dec 19, 2013
Benjamin Li

Three agencies gear up for China Trust branding campaign

TAIPEI - China Trust Bank (CTBC, 中國信託商業銀行) has invited ADK, David Advertising and McCann Worldgroup to attend a creative pitch.

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DraftFCB confirms departure of Greater China chairman & CEO
Dec 19, 2013
Benjamin Li

DraftFCB confirms departure of Greater China chairman & CEO

GREATER CHINA - Pully Chau, chairman and CEO of DraftFCB Greater China, has left the company, Campaign Asia-Pacific has confirmed.

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2013 in review: Separated at birth?
Dec 19, 2013
Benjamin Li, Emily Tan

2013 in review: Separated at birth?

It's an annual tradition of ours: The 'Separated at birth?' column in the year-end issue. So without further ado, here's our selections for this year: some eerie, some admittedly a bit of a stretch. The December/January issue, stuffed with more fun year-end content (and even some serious year-end content), will be out right around New Year's.

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Visuals in New Zealand Symphony campaign match music's intensity
Dec 19, 2013
Matthew Miller

Visuals in New Zealand Symphony campaign match music's intensity

NEW ZEALAND - A bright blue skull emerges from a liquid pool, a white lily shatters, a Russian doll explodes and a hairless cat shakes in a striking campaign for the 2014 season of the New Zealand Symphony Orchestra (NZSO).

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Early photos from Dentsu in Thailand
Dec 19, 2013

Early photos from Dentsu in Thailand

In celebration of Dentsu's 40th anniversary in Thailand, the agency pulled together a collection of old photos from its founding and early years. Although information for the captions is not available, we agree with the Dentsu spokesperson who said the vintage photographs capture the atmosphere of country and the industry in the '70s.

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Community Chest creates RFID billboards for easy donation
Dec 19, 2013
Sophie Chen

Community Chest creates RFID billboards for easy donation

SINGAPORE - Community Chest, a non-profit organisation raising funds for social-service programmes, has launched ‘Dreams’, an outdoor campaign created by Tribal Worldwide Singapore to turn billboards into digital donation boxes. People can easily tap their EZ-Link card (a contactless smart card that Singaporeans use to pay for public transport), to do social good on-the-go.

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