The latest real-estate rush has just begun on the Internet. The expansion of domain names on the Web is putting the business world through some revolutionary changes. The net will get a lot bigger ...
MAINLAND CHINA - No amount of simple public relations can solve KFC's questionable-food crisis, which has been too long-drawn and requires the brand to fix its less-than-exemplary supply chain process, industry commentators say.
SHANGHAI - Nescafé is using stories of real people who have taken the road less travelled to reach out to consumers in China with its 'Live out your boldness' campaign.
SHANGHAI - Johnnie Walker's latest tactical campaign is centred on a denouncement of the supposed Mayan prophecy that the world will end today, and a proclamation that the world will keep walking.
SINGAPORE – Cat food brand Sheba is encouraging pet owners to create Facebook 'brand pages' for their cats as part of its latest campaign in Singapore.
BANGKOK – Christmas and New Year are increasingly important to the Thai population, with the festive period market worth US$165 million, according to Nielsen.
SINGAPORE - Private property developer Far East Organization has re-appointed Starcom Singapore as its media agency partner following a competitive review.
THAILAND - Lowe Thailand’s brand engagement agency, Open, has been appointed as 2013 digital agency for Heineken by TAP Trading, following a four-way pitch.
ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.
MELBOURNE - Schweppes Australia, together with GPY&R Melbourne and Vice Media, has launched the third episode of 'Knapsack bartender', a part of its larger brand campaign, 'The cocktail revolution'.
SYDNEY - WPP direct and digital agency Wunderman has acquired a majority stake in Bienalto, a Sydney-based optimisation and analytics specialist.
As Campaign Asia-Pacific signs off until 2013, we present our most-viewed content of 2012.
BRISBANE - SapientNitro has launched a new campaign for RACQ auto insurance, capturing the human truth that people always wish things could have been different when something goes wrong.
HONG KONG - Campaign Asia-Pacific, published by Haymarket, is pleased to announce theMedia360Asia Charity Dinner, in association with GroupM, to coincide with the Media360Asia summit on 6th February 2013 at the Island Shangri-La, Hong Kong.
As technology develops and infrastructure matures to support it, mobile is continuing to grow and gain traction in Asia. Already, we are seeing more and more services for local populations, ...
As 2012 draws to a close, three pundits from different areas of the industry present the trends they believe are likely to shape digital media over the coming year.
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
ASIA-PACIFIC - The hardest thing about managing social media across a global company like Lenovo is trying to stop eager beaver offices from rushing to establish Lenovo brand pages on every platform out there, according to Roderick Strother, director of the manufacturer's Digital and Social Centre of Excellence (DSCoE).
Poca worked with Sofresh, a digital creative agency in Vietnam, to extend the nature of its one-year-old trading cards to digital space.
Rajeev Bala, managing director, Asia-Pacific, for Ecselis, lists five things marketers should keep in view going into the new year.