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The Internet game changers have arrived
Dec 21, 2012
Mike Fromowitz

The Internet game changers have arrived

The latest real-estate rush has just begun on the Internet. The expansion of domain names on the Web is putting the business world through some revolutionary changes. The net will get a lot bigger ...

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KFC falls victim to 'fowl play', needs internal audits more than PR
Dec 21, 2012
Jenny Chan 陳詠欣

KFC falls victim to 'fowl play', needs internal audits more than PR

MAINLAND CHINA - No amount of simple public relations can solve KFC's questionable-food crisis, which has been too long-drawn and requires the brand to fix its less-than-exemplary supply chain process, industry commentators say.

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Nescafé moves beyond typical hard-sell TVCs with micro-movie campaign
Dec 21, 2012
Staff Writer

Nescafé moves beyond typical hard-sell TVCs with micro-movie campaign

SHANGHAI - Nescafé is using stories of real people who have taken the road less travelled to reach out to consumers in China with its 'Live out your boldness' campaign.

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Johnnie Walker's tactical campaign denounces Mayan doomsday prophecy
Dec 21, 2012
Jenny Chan 陳詠欣

Johnnie Walker's tactical campaign denounces Mayan doomsday prophecy

SHANGHAI - Johnnie Walker's latest tactical campaign is centred on a denouncement of the supposed Mayan prophecy that the world will end today, and a proclamation that the world will keep walking.

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Sheba asks pet owners to create Facebook cat pages
Dec 21, 2012
Staff Reporters

Sheba asks pet owners to create Facebook cat pages

SINGAPORE – Cat food brand Sheba is encouraging pet owners to create Facebook 'brand pages' for their cats as part of its latest campaign in Singapore.

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Christmas and New Year becoming more important in Thailand: Nielsen
Dec 21, 2012
Staff Reporters

Christmas and New Year becoming more important in Thailand: Nielsen

BANGKOK – Christmas and New Year are increasingly important to the Thai population, with the festive period market worth US$165 million, according to Nielsen.

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Far East Organization re-appoints Starcom Singapore following competitive review
Dec 21, 2012
Staff Reporters

Far East Organization re-appoints Starcom Singapore following competitive review

SINGAPORE - Private property developer Far East Organization has re-appointed Starcom Singapore as its media agency partner following a competitive review.

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Heineken selects OPEN as digital agency for 2013
Dec 21, 2012
Sophie Chen

Heineken selects OPEN as digital agency for 2013

THAILAND - Lowe Thailand’s brand engagement agency, Open, has been appointed as 2013 digital agency for Heineken by TAP Trading, following a four-way pitch.

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WARC's latest GMI report presents mixed outlook
Dec 21, 2012
Staff Reporters

WARC's latest GMI report presents mixed outlook

ASIA-PACIFIC - WARC's latest GMI (Global Marketing Index) reflects a generally improving outlook among marketers globally and in Asia-Pacific, although pessimism about marketing budgets remains.

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Schweppes serves up 'Knapsack bartender' campaign, encouraging fearless cocktail mixing
Dec 21, 2012
Staff Reporters

Schweppes serves up 'Knapsack bartender' campaign, encouraging fearless cocktail mixing

MELBOURNE - Schweppes Australia, together with GPY&R Melbourne and Vice Media, has launched the third episode of 'Knapsack bartender', a part of its larger brand campaign, 'The cocktail revolution'.

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Wunderman acquires Australian analytics specialist Bienalto
Dec 21, 2012
Staff Reporters

Wunderman acquires Australian analytics specialist Bienalto

SYDNEY - WPP direct and digital agency Wunderman has acquired a majority stake in Bienalto, a Sydney-based optimisation and analytics specialist.

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Happy holidays: We leave you with 2012's most-read content
Dec 21, 2012
Staff Reporters

Happy holidays: We leave you with 2012's most-read content

As Campaign Asia-Pacific signs off until 2013, we present our most-viewed content of 2012.

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SapientNitro launches new campaign for RACQ auto insurance
Dec 21, 2012
Staff Reporters

SapientNitro launches new campaign for RACQ auto insurance

BRISBANE - SapientNitro has launched a new campaign for RACQ auto insurance, capturing the human truth that people always wish things could have been different when something goes wrong.

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Charity dinner for Mother's Choice slated for 6 February
Dec 21, 2012
Staff Reporters

Charity dinner for Mother's Choice slated for 6 February

HONG KONG - Campaign Asia-Pacific, published by Haymarket, is pleased to announce theMedia360Asia Charity Dinner, in association with GroupM, to coincide with the Media360Asia summit on 6th February 2013 at the Island Shangri-La, Hong Kong.

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Making the Mix: Adding Mobile for Better ROI
Dec 21, 2012
Rohit Dadwal

Making the Mix: Adding Mobile for Better ROI

As technology develops and infrastructure matures to support it, mobile is continuing to grow and gain traction in Asia. Already, we are seeing more and more services for local populations, ...

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MEDIA DEBATE: What will be the key digital developments in 2013?
Dec 20, 2012
Staff Reporters

MEDIA DEBATE: What will be the key digital developments in 2013?

As 2012 draws to a close, three pundits from different areas of the industry present the trends they believe are likely to shape digital media over the coming year.

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Digital happenings this week from Instagram, Google, Ferrero, Facebook and more
Dec 20, 2012
Staff Writer

Digital happenings this week from Instagram, Google, Ferrero, Facebook and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.

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Rod Strother on unifying Lenovo’s leap into social
Dec 20, 2012
Emily Tan

Rod Strother on unifying Lenovo’s leap into social

ASIA-PACIFIC - The hardest thing about managing social media across a global company like Lenovo is trying to stop eager beaver offices from rushing to establish Lenovo brand pages on every platform out there, according to Roderick Strother, director of the manufacturer's Digital and Social Centre of Excellence (DSCoE).

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CASE STUDY: How Poca brought EPL trading cards online in Vietnam
Dec 20, 2012
Sophie Chen

CASE STUDY: How Poca brought EPL trading cards online in Vietnam

Poca worked with Sofresh, a digital creative agency in Vietnam, to extend the nature of its one-year-old trading cards to digital space.

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Opinion: 5 things digital marketers must pay attention to in 2013
Dec 20, 2012
Rajeev Bala

Opinion: 5 things digital marketers must pay attention to in 2013

Rajeev Bala, managing director, Asia-Pacific, for Ecselis, lists five things marketers should keep in view going into the new year.

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