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Seasons greetings from Campaign Asia-Pacific
Dec 21, 2010
Staff Reporters

Seasons greetings from Campaign Asia-Pacific

ASIA-PACIFIC — The team at Campaign Asia-Pacific would like to send its readers best wishes for the Christmas and New Year holidays. The website and daily news bulletins will now take a break and return on January 3.

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CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan
Dec 21, 2010
Staff Reporters

CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan

TOKYO - The Reebok Taikan viral video campaign, created by Saatchi & Saatchi Fallon Tokyo, became the second most viewed on YouTube in Japan in 2010.

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MICA appoints Baldwin Boyle Shand for marketing Singapore
Dec 21, 2010
Angelia Seetoh

MICA appoints Baldwin Boyle Shand for marketing Singapore

SINGAPORE – The Ministry of Communication and the Arts has appointed Baldwin Boyle Shand to address Singapore’s global reputation

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BBH creates
Dec 21, 2010
Staff Reporters

BBH creates "Pay with a Tweet" campaign for Front Row's book

SINGAPORE - BBH Asia Pacific has launched a digital 'Pay with a Tweet' campaign for Singapore fashion store Front Row

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'Disposable forest' calls attention to sustainable development
Dec 21, 2010

'Disposable forest' calls attention to sustainable development

Greenpeace and Ogilvy Beijing planted an eye-catching 'chopstick forest' outside The Place, a popular shopping center in Beijing, from 18 to 20 December.

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Euro RSCG China strengthens management with new wave of appointments
Dec 21, 2010
Jin Bo

Euro RSCG China strengthens management with new wave of appointments

BEIJING – In an effort to strengthen its management team in China, Euro RSCG has announced a new wave of appointments, effective 1 January.

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How did we do?
Dec 21, 2010
Rohit Dadwal

How did we do?

It’s time for retrospection and resolutions, a good time to look back at the year that’s passed. At the beginning of 2010, the Mobile Marketing Association made some predictions for the year. As ...

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UM and Cheil bring Coca Cola Christmas cheer to Seoul
Dec 20, 2010
Staff Reporters

UM and Cheil bring Coca Cola Christmas cheer to Seoul

SEOUL – The streets of Seoul’s financial district are adorned with Coca Cola light sculptures atop Cheil-operated media poles in a month-long campaign by Universal McCann Korea.

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Nestlé Philippines names directors of centennial short films
Dec 20, 2010
Staff Reporters

Nestlé Philippines names directors of centennial short films

MANILA – Nestlé Philippines has selected nine directors who will make short films to commemorate its centennial.

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Grey boosts digital with acquisition of Yolk Asia Pacific
Dec 20, 2010
Angelia Seetoh

Grey boosts digital with acquisition of Yolk Asia Pacific

SINGAPORE – Grey, the advertising network of Grey Group, has announced its acquisition of a majority stake in regional interactive and digital media network Yolk.

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Grey boosts digital with acquisition of Yolk Asia Pacific
Dec 20, 2010
Angelia Seetoh

Grey boosts digital with acquisition of Yolk Asia Pacific

SINGAPORE – Grey, the advertising network of Grey Group, has announced its acquisition of a majority stake in regional interactive and digital media network Yolk.

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Maxus wins L’Oreal’s US$59.6 million media business in Thailand
Dec 20, 2010
Unknown Unknown, Angelia Seetoh

Maxus wins L’Oreal’s US$59.6 million media business in Thailand

BANGKOK – Maxus has picked up L’Oreal Thailand’s estimated 1.8 billion Baht (US$59.64 million) media business following a pitch that included incumbent ZentithOptimedia.

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Peter Diermayr appointed SMA 2011 chairman
Dec 20, 2010
Staff Reporters

Peter Diermayr appointed SMA 2011 chairman

Singapore – The Singapore 4As has named Peter Diermayr, MD of Mindshare Singapore, chairman of the Singapore Media Awards (SMA) 2011.

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Nokia N8’s Project Gener8 finds winner in ‘Phobia’
Dec 20, 2010
Staff Reporters

Nokia N8’s Project Gener8 finds winner in ‘Phobia’

MANILA – Nokia has announced the winner for its Nokia N8 Project Gener8 – freelance publishing editor Paul Pineda

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The Communications Council announces 'Circus' speaker line-up
Dec 20, 2010
Benjamin Li

The Communications Council announces 'Circus' speaker line-up

SYDNEY - The Communications Council, Australia’s major body for the marketing communications industry, has announced the speaker line-up for ’Circus’ — The Festival of Commercial Creativity 2011— which will be held at Carriageworks from 22 to 25 February.

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Fluid Group charges Andrew Au to lead business development
Dec 20, 2010
Benjamin Li

Fluid Group charges Andrew Au to lead business development

HONG KONG - Fluid Group has announced the appointment of Andrew Au, most recently marketing manager, advertising and sponsorship, Asia-Pacific for The Economist Group, has joined the company as business development director.

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UM China announces two new appointments
Dec 20, 2010
Jin Bo

UM China announces two new appointments

SHANGHAI – UM China has confirmed the appointment of Christina Chu as senior planning director, and Lori Zheng as tactical planning director.

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Maxus wins L’Oreal’s US$59.6 million media business in Thailand
Dec 20, 2010
Unknown Unknown, Angelia Seetoh

Maxus wins L’Oreal’s US$59.6 million media business in Thailand

BANGKOK – Maxus has picked up L’Oreal Thailand’s estimated 1.8 billion Baht (US$59.64 million) media business following a pitch that included incumbent ZentithOptimedia.

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Greenpeace plants 'disposable forest' in Beijing in new campaign
Dec 20, 2010
Jin Bo

Greenpeace plants 'disposable forest' in Beijing in new campaign

To call attention to the urgent need for forest conservation in China, Greenpeace and Ogilvy Beijing have teamed up to plant an eye-catching 'chopstick forest,' which will be on display outside The Place, a popular shopping center in Beijing, from 18 to 20 December.

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CASE STUDY: Dell promotes Alienware series with first regional gaming league
Dec 17, 2010
Angelia Seetoh

CASE STUDY: Dell promotes Alienware series with first regional gaming league

To promote its Alienware series of gaming notebooks and peripherals, Dell Singapore created its first gaming league that roped in participants from around the region.

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