Jane Barratt Managing director, Euro RSCG Hong Kong What's the best part of your job? The new challenges that every day brings. And the worst? The new challenges that every day brings! Favourite book or CD? The Harry Potter series for pure escapism. Favourite print title? I consume a huge range of magazines - Australian Harpers Bazaar and Fortune are my most regular reads. I also will admit to buying trashy gossip magazines (only to help alleviate boredom on long flights!). Favourite restaurant and dish? Masala Dosai with a serving of tandoori chicken at Ravis (a roadside stall in Kuala Lumpur). Do you have a favourite gadget? I am partial to my MP3 players, but no one gadget is more useful than my trusty notebook PC. Favourite fashion designer? Agnes b. for everyday and Collette Dinnigan for special occasions. Both are creative, have a sense of fun, and are also highly wearable. What are your hobbies? My favourite escape is a regular basketball game against the local teenagers in Hong Kong's Victoria Park. The old adage that age and experience beats the youth advantage is never true in my case - they win every time. Where did you go on your vacation? I spent two idyllic weeks honeymooning in Rome and Sicily. Not so much a vacation as an experience of a lifetime. Favourite holiday destination? Anywhere with white sand, clear water, happy people and delicious food. Weirdest thing in your closet? Matching bright yellow his'n'hers polyester leisure suits - so far only worn for fancy dress parties. If you were a brand, what would it be? I am a brand. As we all are. Last thing to cross your mind before bed? A request to self - not to try to complete all the things I didn't get done in my day during my dreams. I wish I could ... participate in, and win, The Amazing Race.
Has Ward Platt been naughty or nice this year?
Adidas' marketer Darren Chan is evidently more than just a weekend athlete unlike the rest of us in the industry.
1 year ago
Jorg Dietzel has joined BBDO as regional business development director. Dietzel, who recently worked for the Batey Group in Singapore, will be based in Hong Kong.
TMP Worldwide has appointed Josephine Cheung as consultant, specialising in advertising agencies client servicing and marcom position. Cheung has more than 15 years of advertising and telecom marketing experience.
Metro has appointed Peter Kuo as managing director of the Hong Kong operation. Kuo, who has more than 20 years' experience in senior positions in retailing, banking and publishing, was previously the chief executive officer of Hong Kong Daily News. He was on Apple Daily's launch team in 1996 as general manager and also managed a number of titles including Next, Easy Finder and Sudden Weekly.
OgilvyOne Worldwide Hong Kong has appointed Shane Weaver to the post of executive creative director. Weaver was formerly creative director at OgilvyOne Singapore. He has two decades of experience, focused on direct response marketing across all media. Ogilvy & Mather has appointed Ross Brown as head of client services. Brown will help drive best-practice knowledge among client service teams and act as counsel to heads of communication disciplines. He will also continue in his role as brand steward for Northwest Airlines and The Economist.
Who's the boss?
Euro RSCG Hong Kong is strengthening the skills of its creative and account servicing teams through a series of training exercises designed to improve "selling" performance during new business pitches.
The Bates Group is creating a regional management structure in the new year for its diversified marketing company 141, which has 16 offices across the Asia-Pacific region.
Name: Michelle Ching Age: 37 Job title: Sales director, Yahoo Singapore and Southeast Asia Your greatest work achievement? When I was international sales manager at Channel V in Hong Kong, I helped sign the MasterCard sponsorship advertisement deal, which launched the co-branded Channel V MasterCard Dream brand to work on and why? Yahoo of course! It's great working with a dynamic sales team and building awareness on how Yahoo can be leveraged and integrated with more conventional media platforms. What would you do if you weren't in marketing? I love what I do, but I wouldn't complain if I could play and sleep more. What was your big break? When I moved to Hong Kong to manage three major titles (TV & Entertainment Times, Visitor and Banking World) for News Corporation's South China Morning Post as group advertising manager. A New Zealander by birth, I started my 15-year media sales and marketing career in Australia, and spent eight years leading the sales team for various titles within News Corporation before moving to Hong Kong. If not for my big break, I would not have joined MTV and Alive Networks in Hong Kong or be at Yahoo. Who was your mentor? Gene Swinstead, former general manager of the South China Morning Post, for making the Hong Kong job offer. Is there a secret to your success? Hard work and love for the product. How do you handle difficult clients? I put myself in their shoes and try to understand their issues. What advice would you give to the next person to do your current job? Think big - it's the Yahoo way. What are you currently reading? Inside Yahoo - you can never have too much inside information! Business person you most admire? Rupert Murdoch - he started out owning one paper in Adelaide and built his media empire from there. I guess I'm Australian at heart!
In 1936 Dale Carnegie wrote the book How To Win Friends and Influence People. One of the core principles is 'don't criticise, condemn or complain'.
Singapore's move to open up its pay-TV market is a step in the right direction in today's globalised environment and especially for a country that has often been criticised for its tight control of the media.
It may be Japan's 800-pound sumo champion, but Dentsu will find that its once anorexic rivals have fattened up considerably now that they have banded together.
India. Only one of two places on earth with a billion soul media market. And, like no other place on earth, India can aggregate them!
Everywhere we turn, another grim prediction awaits us. As we look forward to our annual festive season and set our plans for the new year, I see no value in casting more shadows or invoking more negativity.
Local brands make a run for the top, but none can topple the burger giant, reports Michele Lee.
Q: Which of the following Hong Kong TVCs do you remember seeing recently? Account Agency/Media % 1 McDonald's DDB/OMD 95 2 Rejoice Shampoo & Conditioner Leo Burnett/Starcom 90 3 Aji Ichiban In-house/In-house 89 4 Country Garden, Shunde In-house/In-house 86 5 Cathay Pacific McCann-Erickson/ Universal McCann 85 6 Fortune Pharmacal, Coltalin In-house/In-house 84 7 Country Garden, Phoenix City Infinity/In-house 84 8 Linguaphone World Sky Advertising/ Lucky Media 83 9 HSBC Lowe/Zenith Media 82 10 San Miguel Beer Ogilvy & Mather/MindShare 82 11 Caltex McCann-Erickson/ Universal McCann 80 12 PCCW Netvigator Communion W/Zenith Media 80 13 Noi Tin Tong In-house/In-house 80 14 Johnson & Johnson, Baby Bedtime Bath Lotion Lowe/Universal McCann 77 15 Airland Mattress Bang!/In-house 76 16 Neway Karaoke In-house/In-house 75 17 Shenzhen Taitai McCann Health Brands/ In-house 75 18 Amoy Noodles Grey Worldwide/MediaCom 75 19 Promise Finance Asatsu DK/Asatsu DK 74 20 Federal Express/ FedEx Courier Serivce BBDO/OMD 74 Adwatch research was conducted between November 13 and 25 as part of AsiaBUS, a monthly omnibus survey of 500 adults by Asia Market Intelligence - which rebrands as Synovate in January 2003 - (Jon Moden: 852-2881-5388). OMD provided the list of television commercials for the research (Susanna Lam: 852-2911-1668).
Five years on from the baht crisis, Thai consumers are hitting the stores again, reports Sangeeta Mulchand.