Millions of pairs of eyes from around the world will be on South Korea this year. As co-hosts of the FIFA World Cup, 2002 will be a perfect opportunity for the country to showcase its strengths in a number of areas
South-east Queensland, encompassing the Sunshine Coast, Brisbane and Gold Coast, has completed its most dramatic decade of development in the state's history. Miles Clarke reports
The acronym MICE (Meetings, Incentives, Conferences and Exhibitions) has for years been a bit of an anomaly to the industry. But the quirky moniker, originally coined by the Asian Convention and Tourism Bureau, has stuck, much to the chagrin of many in the industry. In the first in an ongoing series of news debates about the wider issues that impact and effect this industry sector, CEI Asia Pacific has surveyed leading players to canvass their views on whether the acronym should be preserved.
Reed Travel Exhibitions (RTE) has invested heavily in updated technology to improve communication with hosted buyers for EIBTM 2002.
XM Asia has confirmed its conference programme and key note speaker roster for its first event in the region.
Australia's business events industry has accused the government of "stonewalling" their efforts to claim Export Marketing Development Grant (EMDG) funding, severely effecting Australia's ability to attract major international events.
A new dinner theatre has opened in Singapore providing a much-need indoor option for large corporate groups and, its founder believe, a more economical option to established venues.
An Australian computer software developer for the first time has integrated a conference message system with an internet browser, allowing friends and colleagues to contact delegates at a meeting from anywhere in the world.
Despite initial delays, ork has started on the US$130 million Perth Convention and Exhibition Centre which is due to be open for business in January 2004.
Thai Airways International (THAI) has hiked domestic airfares by 20 per cent starting January 1, 2002, a move which threatens to undermine conference and meeting business to, and within the country.
Reed Travel Exhibitions (RTE) has appointed Mr David Crooke to the position of exhibition manager for the Asia Pacific Incentives & Meetings Expo (AIME)
The Hong Kong Tourism Board (HKTB) has launched a new 64-page guide for incentive travel and meeting planners to stimulate group movements to the destination.
1 YEAR Saatchi & Saatchi won the China Ad Campaign of the Year for its work for Unicef in media's Agency of the Year Awards 2000. Titled 'Someone else's child', the TVC aims to build awareness of the need for an organisation like Unicef in China. 5 YEARS Bates Asia was named Asian Ad Agency for the Year and its client Nokia was also judged Advertiser of the Year in media's Agency of the Year Awards 1996. In addition, some of the Bates' media work for Nokia picked up a Certificate of Excellence in the Creative use of Media category. 10 YEARS DDB Needham Worldwide snatches the US$3.2 million Park'N Shop account in a three-way pitch. The agency outgunned incumbent Ogilvy & Mather and BSB to win the new account. The agency's managing director Geoff Brown described the win as a "valuable piece of business".
The Hong Kong Arts Festival 2002 programme fell out of my letter box recently, as I'm sure it did from maybe a million others across Hong Kong. Adorning the hugely expensive back cover is the accompanying advertisement for Rolex. As you know, the prestigious Swiss chronometer company (these aren't just "watches" baby!) represents wealth, sophistication, exacting precision, and attention to the most minute of details. Oh, and also glaring inattention to the most basic of English grammar rules. There, above a stylish black and white photograph of singers Tony Bennett and Diana Krall, whose voices presumably sound like pure gold, is the headline "There are time when it isn't silence that is golden". A minor mistake? Not really, especially when you know how many people an ad like this has to pass through before it can get the official sign-off. And especially for the prime back cover of a city's Arts Festival programme that will be kept on people's desks and referred to for another four months (just what poor Hong Kong, struggling so hard to be Asia's world class city, doesn't need). Because for an articulate, affluent and educated audience, the very people Rolex clearly considers its prime market, you can imagine what this does for its brand. If I was Tony Bennett or Diana Krall, I'd also be more than a little miffed. Time like these, you need a new head of marketing ... Whoever you are, and whatever you want to get off your chest, send your rants to firstname.lastname@example.org, and we'll print them anonymously.
What's the best part of your job? It being acceptable to spend the day surfing the internet. And the worst? 5am global conference calls. Your all-time favourite film and why? Dumbo - because it's a simple story and it makes me cry everytime. Favourite CD? Chris Isaak: Baja Sessions. Favourite restaurant and favourite dish there? Rainbow, Lamma Island - seafood. Do you have a favourite gadget? The TV remote control. Favourite fashion designer? Good old Mother Nature. What are your hobbies? Shopping! Breeding fish, watching TV, eating ice cream, and hanging crooked pictures. Where did you go on your last vacation? To heaven and back. (My honeymoon to Heron Island in Queensland). Who would you want to play you in a movie? Robert De Niro, Marlon Brando or Charlie Chaplin. How would you title your movie? Out of Africa or Big Little Man. Please finish this line, I wish I could ... be a successful stripper!
With Christmas and New Year just around the corner, Diary has invites to parties of all sorts, even ones where you get to find out which mild-mannered account handler moonlights as a cross-dressing lap dancer. Or so we are promised. However, it is next week's gathering being organised by Saatchi & Saatchi which caught our attention. Part of the festivities involve the agency raising as much money as possible for the charity, Mother's Choice, a children's home - an annual agency event. And to persuade people to donate money, a very special programme has been developed. When the $1,500 mark is reached (Diary hopes this is in greenback), Father Christmas and Mrs Claus - chief Patrick Pitcher and Hong Kong MD Laurie Kwong - will make a special appearance in their frilly, charity frocks. At $2,000, Rudolph the Red Nosed Craig Deer - regional ECD Craig Davis - will trot in. Above $2,500, a special guest appearance will be made by a mysterious Wee Elf. Diary has one question though: why hasn't anybody thought of the Grinch? Just imagine all the fun that could be had with a modern-day scrooge running amuck in a Christmas party. Then the best part - the Grinch realises the error of his ways and he reveals to all that he actually has a heart of gold.
The binge season is upon us, but it may have started a few months earlier for Jonathan Kenny. Many will remember the former marketing whizz at media and the International Herald Tribune as a very dapper sort. Who could forget Kenny in his white tux bounding up the stage to claim his Hunk of the Year prize at media's Agency of the Year awards some years back. Well this has now landed on Diary's desk, courtesy of Kenny's friends in Hong Kong, who've begged to remain anonymous. The good life on his yacht sailing around the world with girlfriend Caroline Foster, now on sabbatical from CIA, has certainly caught up with Kenny. Shall we call it the tycoon look? He's got the prerequisite yacht, the tan, the bedroom eyes and now the gut to stake his claim. But it wasn't all a laughing matter because on his journey, Kenny has battled a man-eating shark in the Indian Ocean and escaped death by the skin of his teeth by bribing a Yemeni policeman who was pointing a Kalashnikov at his head. Kenny and Foster, who are now resting near Rome, have announced plans to tie the knot next July. Amid the high jinks, the jury is still out on whether Kenny is the next James Bond. Or is Austin Powers a more likely role for this international man of mystery?
Television My all-time favourite media. I watch it every night for entertainment and the latest trends. I must admit to switching channels, but usually spend 15 minutes watching TVB's 'The Weakest Link' because Wellcome is the title sponsor of this programme. Other favourites include Channel V for music, cable and CNN news, Discovery channel and recently, 'Hong Hei' drama series in ATV. Press I'm a loyal reader of Ming Pao Daily News. I also read the International Herald Tribune from time to time for quality writing and commentary. Apple Daily and Oriental Daily are a must read to track competitors' advertising and mass marketing information. Websites I try to spend a fair amount of time surfing the web. I think it is very important for marketers to understand the true value of lives in a networked world. I think it's neccessary to learn and keep pace with the fast-moving wave of information technology. Advertising Sensitivity to advertising and emerging trends is part of my daily life. I've noticed bus advertising has grown significantly this year. In terms of Wellcome's advertising, we find that our network stores are the most effective communication channel.
Rex Young, representing Time, has won the 14th media Golf Open 2001, with Scott Wilson taking runner up place. The event, jointly sponsored by ESPN Star Sports and Reader's Digest, attracted a field of 60 golfers who played in 13 teams at the Discovery Bay Course. David Cunningham junior grabbed two wins - the longest drive and best gross prize. Particpating teams included Newsweek International, MindShare, Turner International, Time, Hachette Filipacchi, Star Group, DoubleClick, as well as ESPN Star Sports, Reader's Digest and Media & Marketing. The media Open has been an annual event since 1988.
SAM CHUNG 1991: Associate creative director, Leo Burnett 1993: Associate creative director, Grey Worlwide 1995: Creative director, Grey Worldwide 1996: ECD, Grey Worldwide 1998: Executive creative director, Hong Kong/Guangzhou, Grey Worldwide 2001: Executive creative director, Southern China, Grey Worldwide LO SHEUNG YAN 1988: Copywriter, Ogilvy & Mather, Hong Kong 1990: Copywriter, Lintas, Hong Kong 1993: Associate creative director, Lintas, Hong Kong 1995: Creative director, Euro RSCG, Hong Kong 1996: Executive creative director, J. Walter Thompson, Shanghai 2000: Executive creative director, J. Walter Thompson China IF CHEN 1988: Copywriter, Ogilvy & Mather Advertising Taiwan 1990: Senior copywriter, Ogilvy & Mather Direct Marketing, Taiwan 1997: Senior copywriter, Ogilvy & Mather Advertising, Beijing 1998: Creative director, Ogilvy & Mather Advertising, Beijing 2001: Executive creative director, Ogilvy & Mather Advertising, Beijing