Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.
Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.
The agency has bought the consultancy run by former Publicis Worldwide boss Guy Wieynk and appointed him CEO.
THE WORK: 'Freshman fresh look' for Pantene by Grey Group Hong Kong.
Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.
Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.
Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.
As viewers are offered more choice than ever before and TV production flourishes, so too does piracy.
Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.
You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.
New leader sees opportunity to expand Grey’s client list into the hospitality, luxury and lifestyle sectors.
The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.
Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.
Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.
We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.
THE WORK: 'The Hans' for Manulife Hong Kong by Mcgarrybowen.
The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.
THE WORK: 'Playstation Now' by Adam&EveDDB for Sony Playstation.