CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.
We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.
With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.
Meanwhile, Facebook removed 89 Facebook accounts it said were engaged in “coordinated inauthentic behaviour” in Myanmar.
BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.
TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.
What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings
TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.
MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.
The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.
An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.
Profile: TBWA Hakuhodo's Eric Ellefsen facilitates the creative process by working out what's really behind the words that come out of people's mouths.
Spending for ads on Facebook and Google remains an easy decision. But private marketplaces offer compelling advantages and are overcoming more objections.
The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.
Calvin Chan will head up The Trade Desk's Chinese operations following the DSP's entry into the market last year.
DDB's global CEO: "I know what it feels like to be passed over for an opportunity."
Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.
Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.
Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.
A user can then either block the app or site from sharing data, or block all of the services in one go.