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Max headroom: SEA's growth potential in ads, streaming, ecommerce and more
Oct 4, 2019
Jessica Goodfellow

Max headroom: SEA's growth potential in ads, streaming, ecommerce and more

Online advertising in Southeast Asia will become a $20 billion economy by 2025. And that's just one of the region's growth opportunities, according to a report from Google, Temasek and Bain.

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Grab adds experiences to its offering
Oct 4, 2019
Jessica Goodfellow

Grab adds experiences to its offering

Determined to be the ‘everyday everything’ app, the company wants to move beyond the functional and provide a range of activities.

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AnalogFolk appoints global CEO
Oct 4, 2019
Omar Oakes

AnalogFolk appoints global CEO

The agency has bought the consultancy run by former Publicis Worldwide boss Guy Wieynk and appointed him CEO.

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Hair 101: Pantene targets Chinese university students
Oct 4, 2019
Ad Nut

Hair 101: Pantene targets Chinese university students

THE WORK: 'Freshman fresh look' for Pantene by Grey Group Hong Kong.

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National pride propels Chinese to support local brands
Oct 4, 2019
Staff Reporters

National pride propels Chinese to support local brands

Prophet's 2019 China Brand Relevance Index shows the surge of Huawei, DJI and Li-Ning, which all jumped into the top 50.

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B2B marketing shouldn’t be safe and predictable: Shutterstock CMO
Oct 4, 2019
Surekha Ragavan

B2B marketing shouldn’t be safe and predictable: Shutterstock CMO

Global CMO Lou Weiss on the why creativity shouldn’t be lost on B2B marketers.

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Instagram introduces messaging app for 'Close Friends'
Oct 4, 2019
Staff Reporters

Instagram introduces messaging app for 'Close Friends'

Threads, a "camera-first messaging app", builds upon the Close Friends concept to enable faster sharing of photos, videos, messages and status info.

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Asia’s top telcos grapple with piracy boost in golden era of TV
Oct 3, 2019
Jessica Goodfellow

Asia’s top telcos grapple with piracy boost in golden era of TV

As viewers are offered more choice than ever before and TV production flourishes, so too does piracy.

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What we'd eliminate from our jobs if we could: Industry pros confess
Oct 3, 2019
Staff Reporters

What we'd eliminate from our jobs if we could: Industry pros confess

Time sheets, link tests, briefs... who needs them? Heck, we could even do without 'showing up', says one industry leader.

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40 Under 40 2019: Nominations are now open
Oct 3, 2019
Staff Reporters

40 Under 40 2019: Nominations are now open

You have until October 21 to nominate an exceptional individual to the definitive list of young talent to watch in Asia-Pacific.

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Will TikTok thrive or pull a Vine?
Oct 3, 2019
Staff Reporters

Will TikTok thrive or pull a Vine?

Campaign US gathered some North American perspectives on the shiny object that is TikTok.

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M&C Saatchi launches live experience agency
Oct 3, 2019
Fayola Douglas

M&C Saatchi launches live experience agency

The global brand experience agency, M&C Saatchi Live, plans to double its workforce in six months.

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Grey Group Hong Kong appoints CEO
Oct 3, 2019
Staff Reporters

Grey Group Hong Kong appoints CEO

New leader sees opportunity to expand Grey’s client list into the hospitality, luxury and lifestyle sectors.

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Iflix introduces open bidding
Oct 2, 2019
Jessica Goodfellow

Iflix introduces open bidding

The move will allow more effective and efficient trading against premium brand-safe videos, the platform said.

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What is digital placemaking?
Oct 2, 2019
Staff Reporters

What is digital placemaking?

Digital placemaking is a relatively new advertising medium for brands. Vandal's Emile Rademeyer explains how brands are using it, and how it forms part of the shift from advertising to experiences.

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App uses tactile feedback to teach breast self-exam techniques
Oct 2, 2019
Staff Reporters

App uses tactile feedback to teach breast self-exam techniques

Colenso BBDO and Breast Cancer Foundation NZ want to teach women how to use their hands to look for breast cancer.

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Will a new CEO change McCann's fortunes in Japan?
Oct 2, 2019
David Blecken

Will a new CEO change McCann's fortunes in Japan?

We spoke with incoming McCann CEO Antony Cundy about his plans to challenge Dentsu-Hakuhodo dominance, and with outgoing leader Charles Cadell about what Japan taught him.

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Manulife deploys TV favourites in Hong Kong
Oct 2, 2019
Ad Nut

Manulife deploys TV favourites in Hong Kong

THE WORK: 'The Hans' for Manulife Hong Kong by Mcgarrybowen.

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Hooq forms OTT and gaming advertising alliance
Oct 2, 2019
Jessica Goodfellow

Hooq forms OTT and gaming advertising alliance

The exchange will pool OTT and gaming inventory across four platforms in Southeast Asia and India.

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Playstation airdrops game characters in global spot for on-demand service
Oct 2, 2019
Ad Nut

Playstation airdrops game characters in global spot for on-demand service

THE WORK: 'Playstation Now' by Adam&EveDDB for Sony Playstation.

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