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How Mindshare helped KFC take on e-sports with AI
Aug 23, 2019
Staff Reporters

How Mindshare helped KFC take on e-sports with AI

CASE STUDY: Using AI to engage League of Legends gamers saw KFC's stock rise dramatically in China.

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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 23, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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Maxis tries to make network quality interesting
Aug 23, 2019
Ad Nut

Maxis tries to make network quality interesting

With Ensemble and Initiative, the Malaysian telco takes a good stab at explaining something people generally don't want to hear about.

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YouTube closes 210 accounts over Hong Kong 'influence operations'
Aug 23, 2019
Staff Reporters

YouTube closes 210 accounts over Hong Kong 'influence operations'

Meanwhile, Facebook removed 89 Facebook accounts it said were engaged in “coordinated inauthentic behaviour” in Myanmar.

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How BlueFocus Digital is putting creativity to the forefront
Aug 23, 2019
Staff Writer

How BlueFocus Digital is putting creativity to the forefront

BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.

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Nano influencers overtake micro and macro in NZ
Aug 22, 2019
Surekha Ragavan

Nano influencers overtake micro and macro in NZ

TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.

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10 ways to push consumer brands forward
Aug 22, 2019
Staff Writer

10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings

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Stalling of China's mobility sector calls for big innovation
Aug 22, 2019
Staff Reporters

Stalling of China's mobility sector calls for big innovation

TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.

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Fixing programmatic: 'We’re doing the hard stuff now'
Aug 22, 2019
Robert Sawatzky

Fixing programmatic: 'We’re doing the hard stuff now'

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.

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Sea change: What FMCG brands are doing about plastic pollution
Aug 22, 2019
Gunjan Prasad

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

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The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Aug 22, 2019
Ad Nut

The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

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Listen before you speak: an interpreter's advice to creatives
Aug 22, 2019
David Blecken

Listen before you speak: an interpreter's advice to creatives

Profile: TBWA Hakuhodo's Eric Ellefsen facilitates the creative process by working out what's really behind the words that come out of people's mouths.

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Why PMPs can help brands break the duopoly habit
Aug 22, 2019
Nickolas Rekeda

Why PMPs can help brands break the duopoly habit

Spending for ads on Facebook and Google remains an easy decision. But private marketplaces offer compelling advantages and are overcoming more objections.

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WPP brings all Mumbai agency employees under one roof
Aug 21, 2019
Campaign India Team

WPP brings all Mumbai agency employees under one roof

The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.

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The Trade Desk taps former AdMaster chief in China
Aug 21, 2019
Cindy Gu 谷晓丹

The Trade Desk taps former AdMaster chief in China

Calvin Chan will head up The Trade Desk's Chinese operations following the DSP's entry into the market last year.

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DDB's Wendy Clark in conversation with Campaign India
Aug 21, 2019
Prasad Sangameshwaran

DDB's Wendy Clark in conversation with Campaign India

DDB's global CEO: "I know what it feels like to be passed over for an opportunity."

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How ads are used as weapons in Hong Kong protests
Aug 21, 2019
Olivia Parker

How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

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Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy
Aug 21, 2019
Ad Nut

Jackson Yee carves new Adidas shoe for Lala Takahashi and Dough-Boy

Effects-laden TVC from Hypebeast launches a reborn 'classic' shoe in China.

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Top 1000 Brands Briefing: Meet your speakers
Aug 21, 2019
Staff

Top 1000 Brands Briefing: Meet your speakers

Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.

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Facebook lets users clear advertising data held by third-party sites
Aug 21, 2019
Omar Oakes

Facebook lets users clear advertising data held by third-party sites

A user can then either block the app or site from sharing data, or block all of the services in one go.

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