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Beauty marketing trends in 2020 that will boost your KOL game
Dec 24, 2019
Parklu

Beauty marketing trends in 2020 that will boost your KOL game

These are six beauty marketing trends brands should be following and responding to as 2020 gets underway, says influencer agency Parklu.

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What luxury brands should have learned about China in 2019
Dec 23, 2019
Ruonan Zheng, Wenzhuo Wu, Zheyu Chen

What luxury brands should have learned about China in 2019

Perhaps the biggest takeaway from 2019 is that many luxury brands are not adapting quickly enough to the shifting market.

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What does 2020 hold for the not-so-Wild West of influencer marketing?
Dec 23, 2019
Edward East

What does 2020 hold for the not-so-Wild West of influencer marketing?

Influencer marketing might have a bad rap, but it is set to make its presence felt even more over the next year, so ignore it at your peril.

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Tesco 'forced labour' in China story spotlights supply chain challenges
Dec 23, 2019
Ben Bold

Tesco 'forced labour' in China story spotlights supply chain challenges

Supermarket has suspended agreement with Chinese business behind charity Christmas cards until investigation concludes.

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2019's most-read Campaign Asia-Pacific stories
Dec 23, 2019
Staff Reporters

2019's most-read Campaign Asia-Pacific stories

Restructuring news captured the most attention, but our list also includes a brand dragged into the HK protests, an attention-getting CMO appointment, a followup on an angry confrontation in China and...Ronaldo.

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OTT platforms in Asia face profit challenges
Dec 23, 2019
Jessica Goodfellow, Rahul Sachitanand

OTT platforms in Asia face profit challenges

In a crowded market, decision-makers await market consolidation before loosening their pursestrings.

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How brand in-house marketing teams in Asia have changed this decade
Dec 23, 2019
Matthew Keegan

How brand in-house marketing teams in Asia have changed this decade

In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

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Move and win roundup: Week of December 23, 2019
Dec 23, 2019
Staff Reporters

Move and win roundup: Week of December 23, 2019

BBH India, BBDO India, Lion & Lion and more to come in our weekly collection of people moves and account news.

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Best brand designs of the past decade, according to experts
Dec 22, 2019
Staff Reporters

Best brand designs of the past decade, according to experts

Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.

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How brand purpose is driving loyalty in China
Dec 22, 2019
Staff Writer

How brand purpose is driving loyalty in China

The ever-pragmatic Chinese consumer is increasingly looking beyond functionality to brands whose values align with their own

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Moray MacLennan: We must prove the detractors wrong
Dec 22, 2019
Moray MacLennan

Moray MacLennan: We must prove the detractors wrong

In an internal memo, M&C Saatchi's worldwide chief executive points to the strengths of the beleaguered business. Campaign publishes it in full here.

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The decade with no name held some surprises
Dec 22, 2019
Brian Wieser

The decade with no name held some surprises

"With the past behind us, what's likely to play out in the decade ahead?"

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From mobile video to commerce: Facebook's 2020 social media trends
Dec 22, 2019
Benjamin Joe

From mobile video to commerce: Facebook's 2020 social media trends

Facebook's VP of Southeast Asia and Emerging Markets discusses how businesses can set themselves up to ride Asia's digital wave in 2020.

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Nobody wants an ash-filled snow globe this Christmas
Dec 20, 2019
Staff Reporters

Nobody wants an ash-filled snow globe this Christmas

“It’s beginning to look a lot like climate change”.

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What’s next for India’s digital advertising landscape?
Dec 20, 2019
Sudipto Das

What’s next for India’s digital advertising landscape?

Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.

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Six brands that won the 2010s
Dec 20, 2019
Staff Reporters

Six brands that won the 2010s

Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.

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Mullen Lintas appoints Hari Krishnan as CEO
Dec 19, 2019
Campaign India Team

Mullen Lintas appoints Hari Krishnan as CEO

Replaces Vikas Mehta who quit the agency in October 2019, to take up a role with Ogilvy in Africa.

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Anatoly Roytman, a key brain behind Accenture Interactive, departs
Dec 19, 2019
Gideon Spanier

Anatoly Roytman, a key brain behind Accenture Interactive, departs

He oversaw many key acquisitions, including that of Karmarama.

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FreakOut: relevance is a publisher’s biggest weapon
Dec 19, 2019
Staff Writer

FreakOut: relevance is a publisher’s biggest weapon

Narayan Murthy Ivaturi on the rise of PMPs in SE Asia, the region’s untapped audiences and sellers-json, the next big thing in programmatic

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The biggest brand fails of 2019
Dec 19, 2019
Staff Reporters

The biggest brand fails of 2019

Our annual look at the brand disasters and slip-ups that dominated headlines this year.

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