These are six beauty marketing trends brands should be following and responding to as 2020 gets underway, says influencer agency Parklu.
Perhaps the biggest takeaway from 2019 is that many luxury brands are not adapting quickly enough to the shifting market.
Influencer marketing might have a bad rap, but it is set to make its presence felt even more over the next year, so ignore it at your peril.
Supermarket has suspended agreement with Chinese business behind charity Christmas cards until investigation concludes.
Restructuring news captured the most attention, but our list also includes a brand dragged into the HK protests, an attention-getting CMO appointment, a followup on an angry confrontation in China and...Ronaldo.
In a crowded market, decision-makers await market consolidation before loosening their pursestrings.
In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.
BBH India, BBDO India, Lion & Lion and more to come in our weekly collection of people moves and account news.
Branding experts and packaging designers give their view on which brand designs stood out in Asia-Pacific over the past decade.
The ever-pragmatic Chinese consumer is increasingly looking beyond functionality to brands whose values align with their own
In an internal memo, M&C Saatchi's worldwide chief executive points to the strengths of the beleaguered business. Campaign publishes it in full here.
"With the past behind us, what's likely to play out in the decade ahead?"
Facebook's VP of Southeast Asia and Emerging Markets discusses how businesses can set themselves up to ride Asia's digital wave in 2020.
“It’s beginning to look a lot like climate change”.
Out-of-home, TV, online video are expected to move towards programmatic in 2020. There’d also be more industry-wide alliances.
Brand specialists give their view on which brands were most successful in Asia-Pacific over the past decade.
Replaces Vikas Mehta who quit the agency in October 2019, to take up a role with Ogilvy in Africa.
He oversaw many key acquisitions, including that of Karmarama.
Narayan Murthy Ivaturi on the rise of PMPs in SE Asia, the region’s untapped audiences and sellers-json, the next big thing in programmatic
Our annual look at the brand disasters and slip-ups that dominated headlines this year.