Search results for "women leading change"

Articles: 1368 Results Filter results»
Order By: Relevant | Latest
Premium
Brands must lead on transparency: IAS' Scott Knoll
Dec 20, 2018
David Blecken

Brands must lead on transparency: IAS' Scott Knoll

In a final Q&A before stepping into an advisory role, the outgoing CEO of Integral Ad Science discusses how far—or not—the industry has come.

Premium
Alimama goes all-in on OTT
Dec 19, 2018
Staff Writer

Alimama goes all-in on OTT

The company reveals new strategy for brand marketers exploring the medium.

Premium
MediaMath’s open strategy in Asia
Dec 19, 2018
Robert Sawatzky

MediaMath’s open strategy in Asia

MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.

Premium
The role of tech in immersive experiences
Dec 19, 2018
Jerome De Baecque

The role of tech in immersive experiences

The managing director of Spinifex Group on nailing digital storytelling.

Premium
3 questions marketers need to ask about data quality
Dec 19, 2018
Evgeny Popov

3 questions marketers need to ask about data quality

Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.

Premium
Cutters Studios hires former Havas ECD
Dec 18, 2018
David Blecken

Cutters Studios hires former Havas ECD

David Morgan is part of the production company's plan to offer higher level services in Japan.

Premium
In China, 'information cocoons' eclipse 'the big idea'
Dec 18, 2018
Jenny Chan 陳詠欣

In China, 'information cocoons' eclipse 'the big idea'

Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois.

Premium
The rise of creative consultancies (and how agencies can also be heroes)
Dec 18, 2018
Oliver Spalding

The rise of creative consultancies (and how agencies can also be heroes)

Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.

Premium
3 trends we hope to see in 2019
Dec 18, 2018
Dawn Dennis

3 trends we hope to see in 2019

Dawn Dennis of Continuity Consulting on what she hopes will improve relationships and professional dynamics within the industry.

Premium
Four China truths I learned when I moved my family across the world
Dec 17, 2018
Olivia Parker

Four China truths I learned when I moved my family across the world

Bill Brock, co-founder of AnalogFolk, moved his wife and son from London to Shanghai for four months so he could get a better grip on market trends. Here's what he discovered.

Premium
Taptica forms new China subsidiary, plans expansion
Dec 17, 2018
Robert Sawatzky

Taptica forms new China subsidiary, plans expansion

Mobile ad platform names new Beijing GM and is set to open a Guangzhou office

Premium
Saatchi & Saatchi wins Siemens Home Appliances global account
Dec 17, 2018
Staff Reporters

Saatchi & Saatchi wins Siemens Home Appliances global account

The agency's Düsseldorf and China offices will work together on the remit.

Premium
Facebook expands Agency Women's Leadership Day to global markets
Dec 17, 2018
Lindsay Stein

Facebook expands Agency Women's Leadership Day to global markets

The event hosted more than 850 women across holding company and independent agencies.

Premium
Calling time on our long-hours culture
Dec 17, 2018
Melissa Vodegel Matzen

Calling time on our long-hours culture

A culture that burns out employees is never good for business.

Premium
Dentsu Aegis announces regional leadership change
Dec 17, 2018
Matthew Miller

Dentsu Aegis announces regional leadership change

Takaki Hibino will take on the regional executive chairman role as Nick Waters leaves the region after nine years at the helm.

Premium
AccorHotels seals partnership with Tennis Australia
Dec 13, 2018
Staff Writer

AccorHotels seals partnership with Tennis Australia

The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.

Premium
WPP's GTB to cut staff after hiring EY for consulting help
Dec 13, 2018
Lindsay Stein

WPP's GTB to cut staff after hiring EY for consulting help

The job cuts will be less than 2% of the group's global staff.

Premium
WPP poaches Laurent Ezekiel from Publicis to pursue new business
Dec 13, 2018
Gideon Spanier

WPP poaches Laurent Ezekiel from Publicis to pursue new business

Ezekiel becomes holding group's first chief marketing and growth officer.

Premium
Of India, analytics & closer collaboration through data
Dec 13, 2018
Karan Bhandari

Of India, analytics & closer collaboration through data

India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.

Premium
Jumping on the esports bandwagon
Dec 12, 2018
Surekha Ragavan

Jumping on the esports bandwagon

A lesson from AirAsia in engaging with the gaming community.

Filter results

Date

Article Type

Author