In a final Q&A before stepping into an advisory role, the outgoing CEO of Integral Ad Science discusses how far—or not—the industry has come.
The company reveals new strategy for brand marketers exploring the medium.
MediaMath is staking its reputation as an advocate for programmatic transparency to win Asian customers while looking to IBM to help gain an edge.
The managing director of Spinifex Group on nailing digital storytelling.
Third-party data is plentiful. But is it any good? Lotame's APAC VP explains how to make sure.
David Morgan is part of the production company's plan to offer higher level services in Japan.
Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois.
Oliver Spalding at Digitas argues why agencies need to think bigger, lest they become a legacy system that needs removing.
Dawn Dennis of Continuity Consulting on what she hopes will improve relationships and professional dynamics within the industry.
Bill Brock, co-founder of AnalogFolk, moved his wife and son from London to Shanghai for four months so he could get a better grip on market trends. Here's what he discovered.
Mobile ad platform names new Beijing GM and is set to open a Guangzhou office
The agency's Düsseldorf and China offices will work together on the remit.
The event hosted more than 850 women across holding company and independent agencies.
A culture that burns out employees is never good for business.
Takaki Hibino will take on the regional executive chairman role as Nick Waters leaves the region after nine years at the helm.
The hotel group wants to capitalise on the Serena Williams effect at the Australian Open.
The job cuts will be less than 2% of the group's global staff.
Ezekiel becomes holding group's first chief marketing and growth officer.
India boasts a complex communications landscape like no other. But data analytics can still play a critical role in cutting through clutter and enabling better work, says Weber Shandwick's EVP of integrated media strategy.
A lesson from AirAsia in engaging with the gaming community.