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Asia's middle-class is growing and you need to adapt
Dec 21, 2017
Olivia Parker, Rick Boost

Asia's middle-class is growing and you need to adapt

Co-CEO of Ogilvy & Mather Asia-Pacific says to prepare

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Millennials' best friend is Hotels.com's new mascot
Dec 21, 2017
Soon Chen Kang 江欣珍

Millennials' best friend is Hotels.com's new mascot

Travel booking site Hotels.com introduced a new mascot to differentiate itself in the crowded market.

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The year's most-read stories
Dec 21, 2017
Matthew Miller

The year's most-read stories

Our listicle-based look back at the year in APAC marketing and communications concludes, with 2017's most-read Campaign content.

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Campaign360 will bring business of media to the fore in Singapore
Dec 21, 2017
Staff Writer

Campaign360 will bring business of media to the fore in Singapore

Campaign360 returns March 20th to examine the media industry’s future amid great disruption and change.

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7 ecommerce trends that will shape SEA sales in 2018
Dec 20, 2017
Thai Son

7 ecommerce trends that will shape SEA sales in 2018

From blockchain to same-day delivery to GDPR, here are seven factors that could make or break ecommerce sales for brands in Southeast Asia, where Amazon and Alibaba are battling it out

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Are work perks working?
Dec 20, 2017
Matthew Keegan

Are work perks working?

As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.

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Twitter looks to brand safety for competitive edge
Dec 20, 2017
Soon Chen Kang 江欣珍

Twitter looks to brand safety for competitive edge

Twitter APAC's business marketing head sees a competitive advantage on brand safety and vows to keep it as news and live events figure prominently in future.

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Nike & BBH move from stadiums to ‘hyper’ courts
Dec 20, 2017
Staff Reporters

Nike & BBH move from stadiums to ‘hyper’ courts

Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.

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The most-read stories of 2017
Dec 20, 2017
Lauren Arena

The most-read stories of 2017

Gearing up for the holidays, we end the year with a round-up of CEI's most-read articles.

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Sustainability warrior joins MBS
Dec 19, 2017
Lauren Arena

Sustainability warrior joins MBS

Former MCI director to champion green meetings at Singapore's largest integrated resort.

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Top 5 issues that defined Asia’s events industry in 2017
Dec 19, 2017
Lauren Arena

Top 5 issues that defined Asia’s events industry in 2017

Crisis management, procurement and AI dominated discussion.

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Huawei CMO makes Global Marketer of the Year shortlist
Dec 19, 2017
Daniel Farey-Jones

Huawei CMO makes Global Marketer of the Year shortlist

The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.

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DAN's Merkle acquires global B2B media and marketing agency DWA
Dec 19, 2017
Emily Tan

DAN's Merkle acquires global B2B media and marketing agency DWA

Dentsu Aegis Network's performance marketing agency Merkle has acquired global B2B digital media and marketing agency DWA on undisclosed terms.

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5 lessons from the Japanese marketing scene in 2017
Dec 18, 2017
David Blecken

5 lessons from the Japanese marketing scene in 2017

The year brought home some uncomfortable truths about online media, HR policy in advertising and pitching.

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5 of the best pieces of work from Japan in 2017
Dec 18, 2017
David Blecken

5 of the best pieces of work from Japan in 2017

Clarity of purpose, utility and entertainment set these campaigns apart

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Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message
Dec 18, 2017
Alex Brownsell

Wizened Publicis Groupe CEO Arthur Sadoun delivers comic Christmas message

Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.

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Programmatic: A new vein for creative contribution
Dec 18, 2017
Staff Writer

Programmatic: A new vein for creative contribution

We’ve learned to take digital and use it as a tool towards our creative solutions. It’s time to embrace programmatic in that same spirit.

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How an 80-year-old life-hack book became Japan’s biggest bestseller
Dec 18, 2017
Omri Reis

How an 80-year-old life-hack book became Japan’s biggest bestseller

The success of 'How do you live?' is one example of the power of nostalgia to sell, explains AKQA's Omri Reis.

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The themes that defined Japanese marketing in 2017
Dec 17, 2017
David Blecken

The themes that defined Japanese marketing in 2017

The industry is in a state of upheaval, but that’s no reason to be pessimistic.

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Readers' Choice: Best event agency
Dec 17, 2017
Staff Reporters

Readers' Choice: Best event agency

Leading agency players continued to impress with big brand events in 2017.

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