Co-CEO of Ogilvy & Mather Asia-Pacific says to prepare
Travel booking site Hotels.com introduced a new mascot to differentiate itself in the crowded market.
Our listicle-based look back at the year in APAC marketing and communications concludes, with 2017's most-read Campaign content.
Campaign360 returns March 20th to examine the media industry’s future amid great disruption and change.
From blockchain to same-day delivery to GDPR, here are seven factors that could make or break ecommerce sales for brands in Southeast Asia, where Amazon and Alibaba are battling it out
As more marcomms companies emulate startups by introducing unique and interesting work “perks” for their Asian employees, we look at which perks offer staff real benefits.
Twitter APAC's business marketing head sees a competitive advantage on brand safety and vows to keep it as news and live events figure prominently in future.
Award-winning ‘Unlimited’ campaign is followed up with another based in the Philippines.
Gearing up for the holidays, we end the year with a round-up of CEI's most-read articles.
Former MCI director to champion green meetings at Singapore's largest integrated resort.
Crisis management, procurement and AI dominated discussion.
The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.
Dentsu Aegis Network's performance marketing agency Merkle has acquired global B2B digital media and marketing agency DWA on undisclosed terms.
The year brought home some uncomfortable truths about online media, HR policy in advertising and pitching.
Clarity of purpose, utility and entertainment set these campaigns apart
Arthur Sadoun appears to be showing the strain of leading Publicis Groupe in the company's annual Christmas message to its employees.
We’ve learned to take digital and use it as a tool towards our creative solutions. It’s time to embrace programmatic in that same spirit.
The success of 'How do you live?' is one example of the power of nostalgia to sell, explains AKQA's Omri Reis.
The industry is in a state of upheaval, but that’s no reason to be pessimistic.
Leading agency players continued to impress with big brand events in 2017.