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Let's stay human in 2017
Dec 22, 2016
Stephen Li

Let's stay human in 2017

Embracing data and real-time metrics ought not to be done at the expense of building lasting brand love, writes OMD's Asia-Pacific CEO, Stephen Li

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Year in review: Most-read content of 2016
Dec 22, 2016
Staff Reporters

Year in review: Most-read content of 2016

Our year-in-review coverage wraps up with the most popular content of 2016.

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New grad school aims to end passivity, siloed thinking in Japanese PR
Dec 22, 2016
David Blecken

New grad school aims to end passivity, siloed thinking in Japanese PR

Principal says PR pros need to be more aware of company philosophy and play a more active role in shaping and upholding brand vision.

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Japanese retailers are finally catering to millennial lifestyles
Dec 21, 2016
Colten Nahrebeski

Japanese retailers are finally catering to millennial lifestyles

Retailers who create space to balance socialising, self-exploration and sales will benefit.

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Dentsu Thailand appoints new CEO
Dec 19, 2016
Soon Chen Kang 江欣珍

Dentsu Thailand appoints new CEO

Narong Tresuchon takes over from Amornsak Sakpuaram as CEO.

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5 Campaigns that rocked China in 2016
Dec 19, 2016
Jenny Chan 陳詠欣, Soon Chen Kang 江欣珍

5 Campaigns that rocked China in 2016

Have a look at work that pushed advertising boundaries in China over the past year.

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Edelman hires new regional EVC
Dec 19, 2016
Faaez Samadi

Edelman hires new regional EVC

Rupen Desai joins the agency as Carol Potter moves into new role.

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Year in review: The 10 ads that made us rant
Dec 19, 2016
Staff Reporters

Year in review: The 10 ads that made us rant

Our year-in-review celebration continues with the much-anticipated list of lamentable ads.

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GroupM Malaysia pits Nielsen against ComScore
Dec 19, 2016
Soon Chen Kang 江欣珍

GroupM Malaysia pits Nielsen against ComScore

Reckoner compares what Nielsen DAR and ComScore vCE can deliver to marketers.

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Behind Mindshare's AOY2016 Wins
Dec 18, 2016
Staff

Behind Mindshare's AOY2016 Wins

As the celebration at Campaign Asia’s annual Agency of the Year awards gala subsides, one agency stood out, sweeping the most trophies and taking home, once again, Asia Pacific Media Network of the Year 2016.

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Carat promotes two in Taiwan
Dec 18, 2016
Faaez Samadi

Carat promotes two in Taiwan

YC Chu becomes vice chairman, while Joanne Liu is now managing director.

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Year in review: The 10 ads that made us cheer
Dec 18, 2016
Staff Reporters

Year in review: The 10 ads that made us cheer

Our review of the year continues with our staff picks for the best work.

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Campaign Japan’s top 5 launches/deals from 2016
Dec 18, 2016
David Blecken

Campaign Japan’s top 5 launches/deals from 2016

Japanese music streaming gained a major new player, while domestic production companies looked far beyond TV—and Japan.

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Campaign Japan’s pick of intelligent brand thinking from 2016
Dec 18, 2016
David Blecken

Campaign Japan’s pick of intelligent brand thinking from 2016

For every idea that is adopted to help build a brand, countless others are discarded. Here are some that we think are worth noting.

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MediaWorks
Dec 15, 2016

MediaWorks

MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.

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Move and win roundup: OgilvyRED, Flamingo, Cheil, more
Dec 15, 2016
Staff Reporters

Move and win roundup: OgilvyRED, Flamingo, Cheil, more

A weekly roundup of people moves and account news worth noting.

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In a change of heart, Facebook says it will fact-check and label fake news
Dec 15, 2016
Ilyse Liffreing

In a change of heart, Facebook says it will fact-check and label fake news

The social network will work with third-party organizations and users to determine what news is misleading.

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Online retailer brings catwalk to Indonesia's streets
Dec 15, 2016
Gunjan Prasad

Online retailer brings catwalk to Indonesia's streets

Sale Stock, via MullenLowe Indonesia, launches a campaign to promote easy access to fashion.

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Year in review: Brand stumbles and PR crises
Dec 15, 2016
Staff Reporters

Year in review: Brand stumbles and PR crises

We continue our year-end features with the year's biggest PR controversies. Culling this list to a succinct five was very difficult, as always.

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Photos: TBWA charitable exhibitions in Tokyo, Singapore, Shanghai
Dec 15, 2016
Staff Reporters

Photos: TBWA charitable exhibitions in Tokyo, Singapore, Shanghai

Three offices in Asia and 13 worldwide held events to raise money for an art-education charity.

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