Embracing data and real-time metrics ought not to be done at the expense of building lasting brand love, writes OMD's Asia-Pacific CEO, Stephen Li
Our year-in-review coverage wraps up with the most popular content of 2016.
Principal says PR pros need to be more aware of company philosophy and play a more active role in shaping and upholding brand vision.
Retailers who create space to balance socialising, self-exploration and sales will benefit.
Narong Tresuchon takes over from Amornsak Sakpuaram as CEO.
Have a look at work that pushed advertising boundaries in China over the past year.
Rupen Desai joins the agency as Carol Potter moves into new role.
Our year-in-review celebration continues with the much-anticipated list of lamentable ads.
Reckoner compares what Nielsen DAR and ComScore vCE can deliver to marketers.
As the celebration at Campaign Asia’s annual Agency of the Year awards gala subsides, one agency stood out, sweeping the most trophies and taking home, once again, Asia Pacific Media Network of the Year 2016.
YC Chu becomes vice chairman, while Joanne Liu is now managing director.
Our review of the year continues with our staff picks for the best work.
Japanese music streaming gained a major new player, while domestic production companies looked far beyond TV—and Japan.
For every idea that is adopted to help build a brand, countless others are discarded. Here are some that we think are worth noting.
MediaWorks returns to Hanoi for the 12th year to test the newest batch of rising stars in the media and communications industry. The bootcamp-style workshop is an intense and uniquely rewarding learning experience featuring a 4-day course designed to challenge young talent to think quickly and creatively execute their ideas as a team.
A weekly roundup of people moves and account news worth noting.
The social network will work with third-party organizations and users to determine what news is misleading.
Sale Stock, via MullenLowe Indonesia, launches a campaign to promote easy access to fashion.
We continue our year-end features with the year's biggest PR controversies. Culling this list to a succinct five was very difficult, as always.
Three offices in Asia and 13 worldwide held events to raise money for an art-education charity.