Views of feminism are in flux all over the world. The challenge for brands is that the prevailing narrative differs from market to market.
Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories, writes Cheryl Hung of Flamingo.
The following 20 individuals stand out for their attitude, acumen and achievements, and are destined to rise to new heights. (Presented in no particular order. Full profiles appear below.)
ASIA-PACIFIC - In a study of seven ASEAN countries, the Global Habit report by Hakuhado reveals five distinct shopping styles among middle-class women in the region and offers insights on the best ways to market to each.
Photos from a roundtable discussion organised by PRWeek Asia in conjunction with Edelman, which took place in Singapore on Friday. Please see the related-article link at the bottom of the page for additional information.
Women are a hot topic for marketers at the moment. Brands across the world are seizing the opportunity to align themselves with pro-empowerment messaging, in a bid to tap into more emotional spaces and to stand for something bigger.
SINGAPORE - Only 3 per cent of creative directors are women, and while the reasons are manifold and the problems systemic, one of the barriers for women could be their own feelings of guilt, according to a panel discussion at Spikes Asia today.
India’s consumers are becoming digitally empowered. Here’s how brands can keep up.
From Singapore: 'Love my expressions', for Pond's by Arcade Singapore
"Nothing works if it's not authentic," the Fox News host told an audience at Advertising Week
TOKYO - Dentsu has announced changes to its board members and executive officers, including the retirement of director and EVP Yuzuru Kato and appointment of Jerry Buhlmann as a senior vice-president from his current position as executive officer.
From Argentina: 'Real victims' for El Campo Cine by Grey Argentina
From India: 'Bold is beautiful' for Myntra Fashion Brands' Anouk Ethinic Wear by Ogilvy & Mather
Ad Nut brings you good and bad ads from all over. This week, great work for Ikea, the WWF, and the Clinton Foundation, as well as yawners for Coke, Apple and GSK.
The cultural roots of this thing we call ‘strategy’, with roots in the Platonic ideal are not universal, says Flamingo's David Burrows.
MNCs are excited about Myanmar. But how can they serve the country? Can brands close the gap between the excitement and doubt of today and the promise of tomorrow for Millennials’? Suzanne Godfrey, a partner at Innate Motion, delved into the country’s culture and history to determine the place brands can occupy in people's lives.
Whatever comes out of this week's Paris climate conference, businesses are playing an increasingly important leadership role in promoting sustainable consumption.
Rebecca Swift, director of creative planning with iStock by Getty Images, discusses changes in the visual representation of love on Valentine's Day.
At an advertising industry get-together put on by The Bauhub, I sat with several creative freelancers in a discussion that centred on the difficulties they are facing in a fast-changing marketplace.
ASIA-PACIFIC - Campaign Asia-Pacific will once again showcase 20 of the industry’s top ‘women to watch’, and is looking for your nominations.