Search results for "women leading change"

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'Disruptive women' at centre of changing notions of femininity
Oct 22, 2015
Vania Lourenco

'Disruptive women' at centre of changing notions of femininity

Views of feminism are in flux all over the world. The challenge for brands is that the prevailing narrative differs from market to market.

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Chinese women in advertising: Beyond the demure and the debauched
Jun 17, 2015
Cheryl Hung

Chinese women in advertising: Beyond the demure and the debauched

Women in Chinese media are increasingly caricatured as cold careerists or cute idiots. In a country where athleticism is little valued, sports brands are nevertheless paving the way for new conceptions of female empowerment. This suggests opportunities for other categories, writes Cheryl Hung of Flamingo.

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Women to watch 2015: Formidable femmes
May 12, 2015

Women to watch 2015: Formidable femmes

The following 20 individuals stand out for their attitude, acumen and achievements, and are destined to rise to new heights. (Presented in no particular order. Full profiles appear below.)

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The shopping behaviours of middle-class women in Southeast Asia
Jun 24, 2015
Adrian Peter Tse

The shopping behaviours of middle-class women in Southeast Asia

ASIA-PACIFIC - In a study of seven ASEAN countries, the Global Habit report by Hakuhado reveals five distinct shopping styles among middle-class women in the region and offers insights on the best ways to market to each.

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Photos: PRWeek roundtable discussion on women in leadership
Oct 5, 2015

Photos: PRWeek roundtable discussion on women in leadership

Photos from a roundtable discussion organised by PRWeek Asia in conjunction with Edelman, which took place in Singapore on Friday. Please see the related-article link at the bottom of the page for additional information.

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Women in Southeast Asia: The rise of soft power
Apr 8, 2015
Emma Gage

Women in Southeast Asia: The rise of soft power

Women are a hot topic for marketers at the moment. Brands across the world are seizing the opportunity to align themselves with pro-empowerment messaging, in a bid to tap into more emotional spaces and to stand for something bigger.

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Women may be holding themselves back out of guilt
Sep 10, 2015
Emily Tan

Women may be holding themselves back out of guilt

SINGAPORE - Only 3 per cent of creative directors are women, and while the reasons are manifold and the problems systemic, one of the barriers for women could be their own feelings of guilt, according to a panel discussion at Spikes Asia today.

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Change: There’s an app for that
Jun 29, 2015
Jaideep Shergill

Change: There’s an app for that

India’s consumers are becoming digitally empowered. Here’s how brands can keep up.

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Pond's asks APAC women to let feelings be free
Nov 6, 2015
Ad Nut

Pond's asks APAC women to let feelings be free

From Singapore: 'Love my expressions', for Pond's by Arcade Singapore

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#Nofilter: Megyn Kelly's advice for women facing the media
Sep 28, 2015
Brittaney Kiefer

#Nofilter: Megyn Kelly's advice for women facing the media

"Nothing works if it's not authentic," the Fox News host told an audience at Advertising Week

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Dentsu announces changes to its board
Nov 20, 2015
Staff Reporters

Dentsu announces changes to its board

TOKYO - Dentsu has announced changes to its board members and executive officers, including the retirement of director and EVP Yuzuru Kato and appointment of Jerry Buhlmann as a senior vice-president from his current position as executive officer.

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Actress replaced by real women in posters for domestic-violence film
Jun 1, 2015
Ad Nut

Actress replaced by real women in posters for domestic-violence film

From Argentina: 'Real victims' for El Campo Cine by Grey Argentina

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Indian fashion brand depicts 'bold' women in same-sex relationship
Jun 12, 2015
Ad Nut

Indian fashion brand depicts 'bold' women in same-sex relationship

From India: 'Bold is beautiful' for Myntra Fashion Brands' Anouk Ethinic Wear by Ogilvy & Mather

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Ad Nut: Ikea's heroic bathroom fixtures, plus celebrity women who are not there
Mar 13, 2015
Ad Nut

Ad Nut: Ikea's heroic bathroom fixtures, plus celebrity women who are not there

Ad Nut brings you good and bad ads from all over. This week, great work for Ikea, the WWF, and the Clinton Foundation, as well as yawners for Coke, Apple and GSK.

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The culture of strategy in a changing world
Apr 16, 2015
David Burrows

The culture of strategy in a changing world

The cultural roots of this thing we call ‘strategy’, with roots in the Platonic ideal are not universal, says Flamingo's David Burrows.

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Brands can help Myanmar Millennials grapple with change
Jul 14, 2015
Suzanne Godfrey

Brands can help Myanmar Millennials grapple with change

MNCs are excited about Myanmar. But how can they serve the country? Can brands close the gap between the excitement and doubt of today and the promise of tomorrow for Millennials’? Suzanne Godfrey, a partner at Innate Motion, delved into the country’s culture and history to determine the place brands can occupy in people's lives.

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How businesses and consumers are leapfrogging political action on climate change
Dec 10, 2015
Jessica Enoch

How businesses and consumers are leapfrogging political action on climate change

Whatever comes out of this week's Paris climate conference, businesses are playing an increasingly important leadership role in promoting sustainable consumption.

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Valentine's Day: The changing look of love
Feb 13, 2015
Rebecca Swift

Valentine's Day: The changing look of love

Rebecca Swift, director of creative planning with iStock by Getty Images, discusses changes in the visual representation of love on Valentine's Day.

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Creative freelancers in a fast-changing marketplace
Mar 1, 2015
Mike Fromowitz

Creative freelancers in a fast-changing marketplace

At an advertising industry get-together put on by The Bauhub, I sat with several creative freelancers in a discussion that centred on the difficulties they are facing in a fast-changing marketplace.

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Women to watch: We want to know about your rising stars
Feb 23, 2015
Staff Reporters

Women to watch: We want to know about your rising stars

ASIA-PACIFIC - Campaign Asia-Pacific will once again showcase 20 of the industry’s top ‘women to watch’, and is looking for your nominations.

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