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Engagement Meter: Reliance, Magnum, Cadbury top the list
Dec 21, 2014
Ranjani Raghupathi

Engagement Meter: Reliance, Magnum, Cadbury top the list

By putting the spotlight on those who do good. Reliance Life Insurance did well on social platforms, earning the top position in this week's edition of Unmetric's Engagement Meter.

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Johnnie Walker hires Anomaly to global creative account
Dec 18, 2014
James Swift

Johnnie Walker hires Anomaly to global creative account

The announcement ends a 15-year relationship with Bartle Bogle Hegarty.

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Best of 2014: The year's most-read stories
Dec 18, 2014
Staff Reporters

Best of 2014: The year's most-read stories

Our annual year-in-review series concludes with a list of the year's most-read articles.

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MediaCom wins global media planning business for Mars
Dec 17, 2014
Arif Durrani

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

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How to market to Hong Kong’s 'maturing' Generation-Y
Dec 17, 2014
Adrian Peter Tse

How to market to Hong Kong’s 'maturing' Generation-Y

HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.

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Great Eastern’s CMO talks SG50 plans
Dec 17, 2014
Byravee Iyer

Great Eastern’s CMO talks SG50 plans

SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.

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SG50: Branding a pioneering nation
Dec 17, 2014
Chris Reed

SG50: Branding a pioneering nation

I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said SG50.

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Why 96% of new product launches in China fail
Dec 16, 2014
Matthew Miller

Why 96% of new product launches in China fail

GREATER CHINA - Although most marketers see new products as critical to their success, only 4 per cent of launches in China deliver significant incremental revenue gains once cannibalisation is taken into account, according to just-released research from TNS.

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Serviceplan ends Leo Burnett's five-year grip on BMW China
Dec 16, 2014
Jenny Chan 陳詠欣

Serviceplan ends Leo Burnett's five-year grip on BMW China

BEIJING - Serviceplan China has won BMW's traditional creative business in an elaborate six-month pitch process, which signifies an end to Leo Burnett's five-year relationship with the challenging account.

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Let’s do social in Southeast Asia. Or maybe not.
Dec 16, 2014
Sanjana Chappalli

Let’s do social in Southeast Asia. Or maybe not.

It's time for brand marketers to get beyond their desire to "do" social. They can start by reviewing the key social developments in Southeast Asia for 2104.

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Best of 2014: Top 5 perplexing ads
Dec 16, 2014
Staff Reporters

Best of 2014: Top 5 perplexing ads

Our annual year-in-review series continues with the year's top 5 most perplexing ads.

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Starcom MediaVest Group China helps startups cozy up to its clients
Dec 15, 2014
Jenny Chan 陳詠欣

Starcom MediaVest Group China helps startups cozy up to its clients

SHANGHAI - Starcom MediaVest Group (SMG) has struck a first-in-market partnership with Chinaccelerator, a mentorship-driven seed-funding program, to work together to connect tech startups with SMG clients in the mainland.

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Hotel firm Accor appoints Publicis' luxury arm as global social-media agency
Dec 15, 2014
Nikki Wicks

Hotel firm Accor appoints Publicis' luxury arm as global social-media agency

SINGAPORE - Global hotel group Accor has appointed Publicis 133 LUX Singapore as its global social-media agency for its luxury hotel portfolio.

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Programmatic: You're doing it wrong, says Xaxis' APAC CEO
Dec 15, 2014
Emily Tan

Programmatic: You're doing it wrong, says Xaxis' APAC CEO

SINGAPORE - In an exclusive interview with Campaign Asia-Pacific, Michel de Rijk, who was promoted to CEO of Asia-Pacific today, discusses the WPP audience-buying arm’s plans for 2015 and its management reshuffle.

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Ogilvy & Mather names Ben Richards global strategy chief
Dec 15, 2014
Matthew Rothenberg

Ogilvy & Mather names Ben Richards global strategy chief

NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.

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Anonymous messaging apps: Should brands approach with caution?
Dec 15, 2014
Sarah Shearman

Anonymous messaging apps: Should brands approach with caution?

In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.

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Gamified experiences gain traction with brands
Dec 14, 2014
Byravee Iyer

Gamified experiences gain traction with brands

SINGAPORE - More snazzy-looking touchscreens are likely to make their way to supermarkets and department stores in Singapore as more brands start to experiment with gamified experiences.

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McDonald's hijacks HKTV drama in industry-first spot
Dec 14, 2014
Jenny Chan 陳詠欣

McDonald's hijacks HKTV drama in industry-first spot

HONG KONG - Right after a shootout scene from the popular HKTV police drama Borderline (警界線), a McDonald's spokescharacter appears to disrupt the plot—in a newfangled method of product placement made possible with the flexibility of online broadcasting.

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Wrap-up: 8 things you need to know this week
Dec 11, 2014
Adrian Peter Tse

Wrap-up: 8 things you need to know this week

HONG KONG - Asian airlines take on “nutty” passengers, a Harvard “jerk” causes a stir, Instagram reaches 300 million average monthly users, Yahoo shuts offices in Southeast Asia, and some people change jobs before the New Year. These are just a few things you need to know for this week.

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Asian Champions of Design: Mikimoto
Dec 11, 2014
Katie Ewer

Asian Champions of Design: Mikimoto

Is nature the ultimate designer? For many centuries in fine jewellery and fashion, that was the prevailing wisdom. Kokichi Mikimoto disagreed.

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