By putting the spotlight on those who do good. Reliance Life Insurance did well on social platforms, earning the top position in this week's edition of Unmetric's Engagement Meter.
The announcement ends a 15-year relationship with Bartle Bogle Hegarty.
Our annual year-in-review series concludes with a list of the year's most-read articles.
MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.
HONG KONG – According to research from Text100, Hong Kong’s post-'80s generation can no longer be labelled ‘frivolous, self-centered, and lacking a sense of responsibility’. Instead this generation is growing up, signalling a new opportunity for brands.
SINGAPORE - Brands are preparing to cash in by associating themselves with Singapore's 50th anniversary next year, and homegrown insurer Great Eastern has been working to establish early-mover advantage.
I was recently presenting at a conference when I was asked what the most important thing that was going to happen in 2015 was. Without hesitating I said SG50.
GREATER CHINA - Although most marketers see new products as critical to their success, only 4 per cent of launches in China deliver significant incremental revenue gains once cannibalisation is taken into account, according to just-released research from TNS.
BEIJING - Serviceplan China has won BMW's traditional creative business in an elaborate six-month pitch process, which signifies an end to Leo Burnett's five-year relationship with the challenging account.
It's time for brand marketers to get beyond their desire to "do" social. They can start by reviewing the key social developments in Southeast Asia for 2104.
Our annual year-in-review series continues with the year's top 5 most perplexing ads.
SHANGHAI - Starcom MediaVest Group (SMG) has struck a first-in-market partnership with Chinaccelerator, a mentorship-driven seed-funding program, to work together to connect tech startups with SMG clients in the mainland.
SINGAPORE - Global hotel group Accor has appointed Publicis 133 LUX Singapore as its global social-media agency for its luxury hotel portfolio.
SINGAPORE - In an exclusive interview with Campaign Asia-Pacific, Michel de Rijk, who was promoted to CEO of Asia-Pacific today, discusses the WPP audience-buying arm’s plans for 2015 and its management reshuffle.
NEW YORK - The new worldwide chief strategy officer, leading business transformation, tells Campaign how he'll integrate complex strategies on a global scale.
In the race to be first with the emerging social technologies are brands putting themselves at risk? Ad pros Luke Eid, Kyle Bunch, Liz Whittaker and Tim Dunn weigh in.
SINGAPORE - More snazzy-looking touchscreens are likely to make their way to supermarkets and department stores in Singapore as more brands start to experiment with gamified experiences.
HONG KONG - Right after a shootout scene from the popular HKTV police drama Borderline (警界線), a McDonald's spokescharacter appears to disrupt the plot—in a newfangled method of product placement made possible with the flexibility of online broadcasting.
HONG KONG - Asian airlines take on “nutty” passengers, a Harvard “jerk” causes a stir, Instagram reaches 300 million average monthly users, Yahoo shuts offices in Southeast Asia, and some people change jobs before the New Year. These are just a few things you need to know for this week.
Is nature the ultimate designer? For many centuries in fine jewellery and fashion, that was the prevailing wisdom. Kokichi Mikimoto disagreed.