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Web changes the way women shop for FMCG: Google, TNS
Feb 27, 2014
Byravee Iyer

Web changes the way women shop for FMCG: Google, TNS

ASIA-PACIFIC – A new study by Google and TNS looks into the so-called 'Zero moment of truth' (ZMOT) and reveals a significant shift in online consumption, with 78 per cent of women in Asia-Pacific saying online research is a vital step in their purchase decision.

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Women and whisky: Diageo's gender-neutral marketing formula
Apr 22, 2014
Staff Reporters

Women and whisky: Diageo's gender-neutral marketing formula

SINGAPORE - From mad men to unruly cowboys, whisky has an unmistakably masculine reputation in popular culture, but its makers and marketers are far less gender-focused. Mark Sandys, category director for whisky and reserve at Diageo, talks about the female growth market in Asia-Pacific.

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Men without women don’t make for good marketing: JWT
Sep 24, 2014
David Blecken

Men without women don’t make for good marketing: JWT

SPIKES ASIA - When male creatives try out female beauty products because they have no female peers with whom to discuss the feelings of actual women, the industry has a problem.

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Build advocacy, not fear when marketing to women
Apr 14, 2014
Emily Tan

Build advocacy, not fear when marketing to women

In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.

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20 women to watch in Asia-Pacific marketing
Apr 6, 2014

20 women to watch in Asia-Pacific marketing

Campaign Asia-Pacific presents (in no particular order) 20 exceptional female professionals who are taking the marketing industry forward and are destined to achieve much more. Please see the captions for details on each woman's achievements. (We will be adding five of the 20 selected professionals to this gallery each day over the next few days; subscribers can already see the entire feature in the April print issue or emagazine.)

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Women creatives: 'Don't wait for approval, write your own approval sheet'
Oct 6, 2014
Sarah Shearman

Women creatives: 'Don't wait for approval, write your own approval sheet'

NEW YORK - Charlotte Beers, former chairman and CEO of Ogilvy & Mather Worldwide, told an Advertising Week audience that women need to worry less about being popular than being persuasive.

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Brands and agencies must improve portrayal of women: Getty and Lean In
Jun 16, 2014
Emily Tan

Brands and agencies must improve portrayal of women: Getty and Lean In

CANNES - When discussing the role of women in media, the focus tends to be on the half-empty part of the glass. So it's nice to have visual evidence that these conversations are indeed moving the needle, according to Getty Images and the Lean In organisation.

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Why brands still come up short with millennial women
Nov 9, 2014
Mason Lerner

Why brands still come up short with millennial women

Marketers are wasting millions of dollars in media and creative by not building stronger relationships with women, according to new research.

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Mobile upshift: Marketers changing gears
Nov 10, 2014
Graham Christie

Mobile upshift: Marketers changing gears

THE MOBILE HUB: in his monthly survey of all things mobile, Graham Christie examines evidence of mobile budgets finally catching up with reality. He also coins a new buzzword because 'Internet of Things' is too limiting.

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Media sector enduring unprecedented change
Aug 6, 2014
Paul Fisher

Media sector enduring unprecedented change

SECTOR REPORT: Technology and cross-screen engagement make this a time of upheaval for the media sector.

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Women's Tennis Association CEO: We made a bet on Asia
Oct 20, 2014
Nikki Wicks

Women's Tennis Association CEO: We made a bet on Asia

SINGAPORE - As CEO of the Women’s Tennis Association, Stacey Allaster has set herself an incredible challenge: making women’s tennis the “most inspirational and exciting sports entertainment experience on earth.”

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Asiamoney changes model, publisher and editor depart
Oct 29, 2014
David Blecken

Asiamoney changes model, publisher and editor depart

HONG KONG – Asiamoney, one of the region’s longest-running financial publications, plans to cease monthly production and move to a quarterly magazine model.

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Altered icons urge women to check breasts as often as social accounts
Oct 8, 2014

Altered icons urge women to check breasts as often as social accounts

DDB Group Singapore has cleverly tweaked familiar social-media icons for a campaign on behalf of the Breast Cancer Foundation. The campaign includes an appeal to urge the social sites to adopt the altered logos during October, which is Breast Cancer Awareness Month. See http://bit.ly/logosagainstcancer for information.

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Healthcare brands change communications tack
May 6, 2014
Susie Sell

Healthcare brands change communications tack

ASIA-PACIFIC - Run-ins with regulators, bribery allegations and even criminal cases have seen pharma companies rethinking their marketing strategies.

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Tech-sector brands face unprecedented change
Jun 29, 2014
Sagar Tamang

Tech-sector brands face unprecedented change

ASIA-PACIFIC – As part of Campaign’s Asia’s Top 1000 Brands 2014 report, we examine how market forces are likely to influence plans for desktop, smartphone, tablet and telco brands in the region.

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Agencies failing to keep up with change: The Knowledge Engineers
Sep 22, 2014
Byravee Iyer

Agencies failing to keep up with change: The Knowledge Engineers

SPIKES ASIA - Consumer change is outpacing agencies, new tech skills are required and organisation culture is a hindrance to change and innovation Niall McKinney, founder and CEO of the Knowledge Engineers said at the outset of a session on how agencies need to evolve.

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New campaign against domestic abuse urges women to talk about relationships
Mar 11, 2014
Byravee Iyer

New campaign against domestic abuse urges women to talk about relationships

KUALA LUMPUR - The Women’s Aid Organisation and TBWA\Kuala Lumpur have joined forces to launch #NoExecuseforAbuse, a campaign to raise awareness about domestic violence in Malaysia.

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Changing consumption in Japan: Another postcard from the future
Oct 14, 2014
Chris Francis

Changing consumption in Japan: Another postcard from the future

The country is once again providing a glimpse of things to come. But through consumer trends rather than silver-screen inspirations.

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CASE STUDY: Singapore Cancer Society helps women conquer mammogram fears
Jan 6, 2014
Sophie Chen

CASE STUDY: Singapore Cancer Society helps women conquer mammogram fears

The Singapore Cancer Society (SCS) encourages women to drop the excuses and take action. How an integrated campaign successfully urged the nations’ women to get their mammograms.

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CBS Interactive makes structural changes in Asia
Jan 8, 2014
Byravee Iyer

CBS Interactive makes structural changes in Asia

SINGAPORE - CBS Interactive is making changes in its Singapore office, home of technology news website ZDNet, as it looks to make a bigger impact in Australia.

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