ASIA-PACIFIC – A new study by Google and TNS looks into the so-called 'Zero moment of truth' (ZMOT) and reveals a significant shift in online consumption, with 78 per cent of women in Asia-Pacific saying online research is a vital step in their purchase decision.
SINGAPORE - From mad men to unruly cowboys, whisky has an unmistakably masculine reputation in popular culture, but its makers and marketers are far less gender-focused. Mark Sandys, category director for whisky and reserve at Diageo, talks about the female growth market in Asia-Pacific.
SPIKES ASIA - When male creatives try out female beauty products because they have no female peers with whom to discuss the feelings of actual women, the industry has a problem.
In trying to connect with Asian women’s hopes, dreams and concerns, many brands still miss the mark by a wide margin.
Campaign Asia-Pacific presents (in no particular order) 20 exceptional female professionals who are taking the marketing industry forward and are destined to achieve much more. Please see the captions for details on each woman's achievements. (We will be adding five of the 20 selected professionals to this gallery each day over the next few days; subscribers can already see the entire feature in the April print issue or emagazine.)
NEW YORK - Charlotte Beers, former chairman and CEO of Ogilvy & Mather Worldwide, told an Advertising Week audience that women need to worry less about being popular than being persuasive.
CANNES - When discussing the role of women in media, the focus tends to be on the half-empty part of the glass. So it's nice to have visual evidence that these conversations are indeed moving the needle, according to Getty Images and the Lean In organisation.
Marketers are wasting millions of dollars in media and creative by not building stronger relationships with women, according to new research.
THE MOBILE HUB: in his monthly survey of all things mobile, Graham Christie examines evidence of mobile budgets finally catching up with reality. He also coins a new buzzword because 'Internet of Things' is too limiting.
SECTOR REPORT: Technology and cross-screen engagement make this a time of upheaval for the media sector.
SINGAPORE - As CEO of the Women’s Tennis Association, Stacey Allaster has set herself an incredible challenge: making women’s tennis the “most inspirational and exciting sports entertainment experience on earth.”
HONG KONG – Asiamoney, one of the region’s longest-running financial publications, plans to cease monthly production and move to a quarterly magazine model.
DDB Group Singapore has cleverly tweaked familiar social-media icons for a campaign on behalf of the Breast Cancer Foundation. The campaign includes an appeal to urge the social sites to adopt the altered logos during October, which is Breast Cancer Awareness Month. See http://bit.ly/logosagainstcancer for information.
ASIA-PACIFIC - Run-ins with regulators, bribery allegations and even criminal cases have seen pharma companies rethinking their marketing strategies.
ASIA-PACIFIC – As part of Campaign’s Asia’s Top 1000 Brands 2014 report, we examine how market forces are likely to influence plans for desktop, smartphone, tablet and telco brands in the region.
SPIKES ASIA - Consumer change is outpacing agencies, new tech skills are required and organisation culture is a hindrance to change and innovation Niall McKinney, founder and CEO of the Knowledge Engineers said at the outset of a session on how agencies need to evolve.
KUALA LUMPUR - The Women’s Aid Organisation and TBWA\Kuala Lumpur have joined forces to launch #NoExecuseforAbuse, a campaign to raise awareness about domestic violence in Malaysia.
The country is once again providing a glimpse of things to come. But through consumer trends rather than silver-screen inspirations.
The Singapore Cancer Society (SCS) encourages women to drop the excuses and take action. How an integrated campaign successfully urged the nations’ women to get their mammograms.
SINGAPORE - CBS Interactive is making changes in its Singapore office, home of technology news website ZDNet, as it looks to make a bigger impact in Australia.