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Closer look: Pantene's Philippines campaign to empower women
Dec 12, 2013
Racheal Lee

Closer look: Pantene's Philippines campaign to empower women

MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.

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China’s wired women connect and shop online the most
Nov 13, 2013
Sophie Chen

China’s wired women connect and shop online the most

CHINA – Marketers take note: Technology and social media play a larger role in the lives of China’s women than in other global markets.

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Brands not adequately addressing the key decision-makers in SEA: women
Jun 20, 2013
Byravee Iyer

Brands not adequately addressing the key decision-makers in SEA: women

SINGAPORE - Urban women in Southeast Asia make or influence 80 per cent of all purchase decisions, including 60 per cent of 'traditional' male products such as automobiles and consumer electronics, according to NBCUniversal research.

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NCSM launches film to increase young women’s awareness of breast cancer
Jan 15, 2013
Racheal Lee

NCSM launches film to increase young women’s awareness of breast cancer

KUALA LUMPUR - The National Cancer Society of Malaysia (NCSM) through Lowe Malaysia, has launched a TVC aiming at raising awareness of breast cancer among young women.

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Skin-whitening products should embrace the chance to empower women
Oct 28, 2013
Racheal Lee

Skin-whitening products should embrace the chance to empower women

Many skin-whitening products capitalise on socio-cultural dynamics exploiting negative emotions and going so far as to suggest an association between lighter skin and intelligence. Instead brands could play a role in changing and improving these dynamics while actually helping their business.

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Career mistresses, and the truth about women holding up half the sky in China
Apr 29, 2013
Jenny Chan 陳詠欣

Career mistresses, and the truth about women holding up half the sky in China

GREATER CHINA - Wifely or motherly obligations take a back seat to financial independence in China, where accelerated changes in attitudes among women demand that marketers work to understand them in order to create brand experiences that build affinity, according to research by Starcom MediaVest Group.

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Times are changing for luxury watch brands
Aug 25, 2013
Sophie Chen

Times are changing for luxury watch brands

SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.

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Co-creation changing the agency model
Sep 14, 2013
Byravee Iyer

Co-creation changing the agency model

SPIKES ASIA 2013 - Spurred by digitisation and the growth of social media, consumers are no longer just a source of insights and revenue but are increasingly generating ideas—and raising questions over the relevance of creative agencies, according to Joel Cere, the global insights and innovation director of Eyeka.

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Asia’s ad women still earn less than men but the gap narrows at small companies: Font
Dec 19, 2013
Sophie Chen

Asia’s ad women still earn less than men but the gap narrows at small companies: Font

ASIA PACIFIC - Average salaries in advertising and marketing stayed flat this year, compared to 2012, but larger companies continue to show greater gender disparity, according to a Font Talent report.

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CASE STUDY: AWARE Singapore battles violence against women with social media and art
Dec 19, 2013
Sophie Chen

CASE STUDY: AWARE Singapore battles violence against women with social media and art

The Association of Women For Action and Research (AWARE) Singapore partnered with digital agency Xpointo Media to coax Singaporeans to pledge their support for ending violence against women. The collaboration used an art fest combined with social media to engage and unite people in the city.

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Rexona invites Malaysian women to virtual relay race for charity
May 21, 2013
Sophie Chen

Rexona invites Malaysian women to virtual relay race for charity

KUALA LUMPUR – Rexona, Unilever’s deodorant brand, has launched a countrywide activation with a regional campaign theme 'Do: More, aiming to support underprivileged children in Malaysia'.

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Pixel Media appointed as advertising rep for three women-focused verticals
May 13, 2013
Jenny Chan 陳詠欣

Pixel Media appointed as advertising rep for three women-focused verticals

HONG KONG - Pixel Media has been appointed as the exclusive advertising sales representative for three vertical content websites in Hong Kong focused on women, on behalf of advertisers such as Bare Minerals, Dior, La Prairie, Laneige, Estee Lauder, Tudor, Coach, Club Monaco and Cartier.

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What women want varies across Southeast Asia: Hakuhodo study
Oct 6, 2013
Byravee Iyer

What women want varies across Southeast Asia: Hakuhodo study

SINGAPORE - Despite their reputation for splurging on luxury goods, women in Southeast Asia are judicious about their spending, according to Hakuhodo’s annual Global Habit study conducted across 34 major cities in Asia, Europe and the United States.

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HTC to launch global rebranding campaign to celebrate
Aug 11, 2013
Racheal Lee

HTC to launch global rebranding campaign to celebrate "change"

GLOBAL - In tandem with its 17th anniversary, HTC will be launching a long-term integrated campaign to position the brand as the “change” platform.

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Nominations please: Campaign Asia-Pacific to showcase 40 women under 40
Jun 10, 2013
Susie Sell

Nominations please: Campaign Asia-Pacific to showcase 40 women under 40

ASIA-PACIFIC – Campaign Asia-Pacific will showcase 40 of the industry’s top women under 40, and is looking for your nominations.

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Changing an icon's role: The curious case of the 'Singapore Girl'
Sep 10, 2013
Racheal Lee

Changing an icon's role: The curious case of the 'Singapore Girl'

The recent global campaign launched by Singapore Airlines (SIA), which gives the brand's iconic 'Singapore Girl’ new roles, has drawn varied responses from the public and industry insiders.

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White Ribbon Australia plays on tourism ads to highlight violence against women
Oct 30, 2013
Racheal Lee

White Ribbon Australia plays on tourism ads to highlight violence against women

AUSTRALIA - White Ribbon Australia has launched a campaign that cleverly disguises a message about violence against women in the trappings of a scenery-filled tourism commercial.

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Mondelez's Asia-Pacific offices sees management changes
Jul 17, 2013
Byravee Iyer

Mondelez's Asia-Pacific offices sees management changes

ASIA-PACIFIC - Global food company Mondelez has promoted Leanne Cutts to president and managing director of its Japan operations, leaving a vacancy in the regional marketing role.

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Changing the online customer loyalty game
Jul 11, 2013
Olivier Legrand

Changing the online customer loyalty game

Marketers looking to make the best use of social media must think beyond aggregating eyeballs and instead cultivate their follower ecosystems.

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Will Facebook Graph Search change search?
Jul 25, 2013
Hari Shankar

Will Facebook Graph Search change search?

Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?

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