MANILA - Pantene Philippines, with BBDO Guerrero, hopes to foster real social change with its recently launched ‘Whip It movement’.
CHINA – Marketers take note: Technology and social media play a larger role in the lives of China’s women than in other global markets.
SINGAPORE - Urban women in Southeast Asia make or influence 80 per cent of all purchase decisions, including 60 per cent of 'traditional' male products such as automobiles and consumer electronics, according to NBCUniversal research.
KUALA LUMPUR - The National Cancer Society of Malaysia (NCSM) through Lowe Malaysia, has launched a TVC aiming at raising awareness of breast cancer among young women.
Many skin-whitening products capitalise on socio-cultural dynamics exploiting negative emotions and going so far as to suggest an association between lighter skin and intelligence. Instead brands could play a role in changing and improving these dynamics while actually helping their business.
GREATER CHINA - Wifely or motherly obligations take a back seat to financial independence in China, where accelerated changes in attitudes among women demand that marketers work to understand them in order to create brand experiences that build affinity, according to research by Starcom MediaVest Group.
SECTOR STUDY: Evolving tastes and a government crackdown on extravagance have ended the Swiss watch joyride in China. What can local and foreign brands do to build loyalty.
SPIKES ASIA 2013 - Spurred by digitisation and the growth of social media, consumers are no longer just a source of insights and revenue but are increasingly generating ideas—and raising questions over the relevance of creative agencies, according to Joel Cere, the global insights and innovation director of Eyeka.
ASIA PACIFIC - Average salaries in advertising and marketing stayed flat this year, compared to 2012, but larger companies continue to show greater gender disparity, according to a Font Talent report.
The Association of Women For Action and Research (AWARE) Singapore partnered with digital agency Xpointo Media to coax Singaporeans to pledge their support for ending violence against women. The collaboration used an art fest combined with social media to engage and unite people in the city.
KUALA LUMPUR – Rexona, Unilever’s deodorant brand, has launched a countrywide activation with a regional campaign theme 'Do: More, aiming to support underprivileged children in Malaysia'.
HONG KONG - Pixel Media has been appointed as the exclusive advertising sales representative for three vertical content websites in Hong Kong focused on women, on behalf of advertisers such as Bare Minerals, Dior, La Prairie, Laneige, Estee Lauder, Tudor, Coach, Club Monaco and Cartier.
SINGAPORE - Despite their reputation for splurging on luxury goods, women in Southeast Asia are judicious about their spending, according to Hakuhodo’s annual Global Habit study conducted across 34 major cities in Asia, Europe and the United States.
GLOBAL - In tandem with its 17th anniversary, HTC will be launching a long-term integrated campaign to position the brand as the “change” platform.
ASIA-PACIFIC – Campaign Asia-Pacific will showcase 40 of the industry’s top women under 40, and is looking for your nominations.
The recent global campaign launched by Singapore Airlines (SIA), which gives the brand's iconic 'Singapore Girl’ new roles, has drawn varied responses from the public and industry insiders.
AUSTRALIA - White Ribbon Australia has launched a campaign that cleverly disguises a message about violence against women in the trappings of a scenery-filled tourism commercial.
ASIA-PACIFIC - Global food company Mondelez has promoted Leanne Cutts to president and managing director of its Japan operations, leaving a vacancy in the regional marketing role.
Marketers looking to make the best use of social media must think beyond aggregating eyeballs and instead cultivate their follower ecosystems.
Facebook's Graph Search presents interesting possibilities by infusing search with knowledge of what one's friends have liked. Does the new Facebook feature present a threat to Google?