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Dick van Motman appointed to lead Southeast Asia and Oceania for 'a changing Dentsu'
Oct 15, 2012
Benjamin Li

Dick van Motman appointed to lead Southeast Asia and Oceania for 'a changing Dentsu'

ASIA-PACIFIC - Dentsu Asia has hired Dick van Motman, former CEO of DDB Greater China, as chairman and CEO to lead its operations in Southeast Asia and Oceania, effective today.

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AKQA broadens female empowerment effort for International Women’s Day
Mar 8, 2012
Jenny Chan 陳詠欣

AKQA broadens female empowerment effort for International Women’s Day

CHINA - The 'You Are' campaign, intended to empower women in rural China and driven by digital agency AKQA Shanghai, has been broadened to become a global effort to create awareness for today's observance of International Women’s Day.

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Yahoo! launches lifestyle site for women in Southeast Asia
Mar 12, 2012
Staff Reporters

Yahoo! launches lifestyle site for women in Southeast Asia

MANILA - Yahoo! has launched an online lifestyle hub for women across Indonesia, Vietnam and the Philippines.

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Women to Watch in Asia-Pacific marketing
Jun 7, 2012
Staff Reporters

Women to Watch in Asia-Pacific marketing

While a number of countries in the region have been slow to welcome women to the top tier of the workforce, there is no shortage of female marketing professionals who have demonstrated both ambition and ability. Here, Campaign presents a selection of women who stand out for their achievements so far—and their potential to go further. In addition, we present words of wisdom from a few who have already reached the top of their game.

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What beauty brands do that turns women on and off
Apr 27, 2012
Jenny Chan 陳詠欣

What beauty brands do that turns women on and off

SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Dave McCaughan from McCann dished out advice on how beauty brands can make themselves more alluring to women.

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Pixel Media signs partnership with Rotikaya.com to engage Malay-speaking women
Mar 19, 2012
Benjamin Li

Pixel Media signs partnership with Rotikaya.com to engage Malay-speaking women

KUALA LUMPUR - Pixel Media has signed an exclusive advertising sales agreement with Rotikaya.com, a leading Malay-language entertainment and social media blog site, offering the site's vertical target audience to advertisers in Malaysia and Singapore.

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Global creative network for women 'SheSays' launches in Asia
Nov 7, 2012
Racheal Lee

Global creative network for women 'SheSays' launches in Asia

SINGAPORE - SheSays, a global creative network for women, has begun its first chapter in Singapore with a talk on Tuesday by female leaders from the marketing and creative industry.

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Treat women as individuals, not as a category: McCann
Sep 11, 2012
Emily Tan

Treat women as individuals, not as a category: McCann

ASIA-PACIFIC: The rapid pace of development in the region has created a generation of swiftly evolving women who defy easy stereotypes and compartmentalisation.

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Thai beauty brand drives women to define their self worth
Mar 15, 2012
Staff Reporters

Thai beauty brand drives women to define their self worth

BANGKOK - Thailand's leading local beauty brand, Oriental Princess, has launched a new campaign encouraging women to question society's expectations and define their own self worth.

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Mobile rings the changes for Marketing
Oct 31, 2012
Chris Reed

Mobile rings the changes for Marketing

The news that mobile has doubled its share of advertising and is the fastest growing area of marketing spend in surveys from the US to the UK, Australia to China demonstrates clearly where the ...

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Stop using pink to market to women: Jack Morton
Jun 14, 2012
Emily Tan

Stop using pink to market to women: Jack Morton

GLOBAL – A new report by experiential marketing agency Jack Morton indicates that the majority of female consumers globally feel misunderstood by the advertisers that are trying to reach them.

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MediaCorp celebrates women's variety of roles
Mar 7, 2012
Racheal Lee

MediaCorp celebrates women's variety of roles

SINGAPORE - MediaCorp has unveiled a Women's Day campaign, as part of its annual ‘MediaCorp Celebrates Women’ initiative, to communicate the variety that makes women's lives more interesting and colorful.

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CASE STUDY: DBS focuses on high-achieving women
Sep 14, 2012
Racheal Lee

CASE STUDY: DBS focuses on high-achieving women

Working with DDB Singapore, DBS sought to engage modern women with the launch of a dedicated 'Woman's Card'.

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Ketchum changes leadership team
Jun 27, 2012
Staff Reporters

Ketchum changes leadership team

HONG KONG – Ketchum has realigned its leadership team, appointing CEO Ray Kotcher as chairman and president Rob Flaherty as CEO.

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P&G launches branded entertainment site for women
Oct 3, 2012
Racheal Lee

P&G launches branded entertainment site for women

SINGAPORE - FMCG giant Proctor & Gamble, working with MediaCom and Yahoo!, has launched a branded-content channel, Style Factor, to reach digitally savvy women in India, Indonesia, and the Philippines.

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Coca-Cola expands women's economic empowerment programme in Asia
Nov 28, 2012
Staff Reporters

Coca-Cola expands women's economic empowerment programme in Asia

BANGKOK – Coca-Cola has expanded its programme to empower 5 million women entrepreneurs globally in Asia, with the initiative rolled out in Thailand and China.

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Do women need more loyalty cards than men?
Sep 17, 2012
Chris Reed

Do women need more loyalty cards than men?

DBS have recently launched a “Woman’s card” to compete with UOB’s “Lady’s card” in the battle for bank card loyalty amongst "females" in Singapore.Quite why the banks think that women need their ...

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Saatchi Lab announces management changes
Feb 23, 2012
Staff Reporters

Saatchi Lab announces management changes

SINGAPORE - Saatchi & Saatchi has announced leadership changes within its Saatchi Lab business unit, with Lionel Goh stepping up to CEO as Moses Goh relocates to Jakarta.

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CASE STUDY: How Watsons tapped women's innate desires to push own-brand products
Aug 13, 2012
Jenny Chan 陳詠欣

CASE STUDY: How Watsons tapped women's innate desires to push own-brand products

Watsons approached OMD China to drive awareness of its brand proposition “Live Beautifully” over a series of activities over seven months in 2011.

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The evolution of advertising into participatory acts of social change
Apr 26, 2012
Jenny Chan 陳詠欣

The evolution of advertising into participatory acts of social change

SHANGHAI - At the Asian Marketing Effectiveness Festival this morning, Nayantara Bali from Procter & Gamble Asia and Chris Thomas from BBDO & Proximity deconstruct how activation of the social self-schema in advertising is a salient attitude that both marketers and agencies should adopt.

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