ASIA-PACIFIC - Dentsu Asia has hired Dick van Motman, former CEO of DDB Greater China, as chairman and CEO to lead its operations in Southeast Asia and Oceania, effective today.
CHINA - The 'You Are' campaign, intended to empower women in rural China and driven by digital agency AKQA Shanghai, has been broadened to become a global effort to create awareness for today's observance of International Women’s Day.
MANILA - Yahoo! has launched an online lifestyle hub for women across Indonesia, Vietnam and the Philippines.
While a number of countries in the region have been slow to welcome women to the top tier of the workforce, there is no shortage of female marketing professionals who have demonstrated both ambition and ability. Here, Campaign presents a selection of women who stand out for their achievements so far—and their potential to go further. In addition, we present words of wisdom from a few who have already reached the top of their game.
SHANGHAI - At the 2012 Asian Marketing Effectiveness Festival, Dave McCaughan from McCann dished out advice on how beauty brands can make themselves more alluring to women.
KUALA LUMPUR - Pixel Media has signed an exclusive advertising sales agreement with Rotikaya.com, a leading Malay-language entertainment and social media blog site, offering the site's vertical target audience to advertisers in Malaysia and Singapore.
SINGAPORE - SheSays, a global creative network for women, has begun its first chapter in Singapore with a talk on Tuesday by female leaders from the marketing and creative industry.
ASIA-PACIFIC: The rapid pace of development in the region has created a generation of swiftly evolving women who defy easy stereotypes and compartmentalisation.
BANGKOK - Thailand's leading local beauty brand, Oriental Princess, has launched a new campaign encouraging women to question society's expectations and define their own self worth.
GLOBAL – A new report by experiential marketing agency Jack Morton indicates that the majority of female consumers globally feel misunderstood by the advertisers that are trying to reach them.
The news that mobile has doubled its share of advertising and is the fastest growing area of marketing spend in surveys from the US to the UK, Australia to China demonstrates clearly where the ...
SINGAPORE - MediaCorp has unveiled a Women's Day campaign, as part of its annual ‘MediaCorp Celebrates Women’ initiative, to communicate the variety that makes women's lives more interesting and colorful.
Working with DDB Singapore, DBS sought to engage modern women with the launch of a dedicated 'Woman's Card'.
HONG KONG – Ketchum has realigned its leadership team, appointing CEO Ray Kotcher as chairman and president Rob Flaherty as CEO.
SINGAPORE - FMCG giant Proctor & Gamble, working with MediaCom and Yahoo!, has launched a branded-content channel, Style Factor, to reach digitally savvy women in India, Indonesia, and the Philippines.
BANGKOK – Coca-Cola has expanded its programme to empower 5 million women entrepreneurs globally in Asia, with the initiative rolled out in Thailand and China.
DBS have recently launched a “Woman’s card” to compete with UOB’s “Lady’s card” in the battle for bank card loyalty amongst "females" in Singapore.Quite why the banks think that women need their ...
SINGAPORE - Saatchi & Saatchi has announced leadership changes within its Saatchi Lab business unit, with Lionel Goh stepping up to CEO as Moses Goh relocates to Jakarta.
Watsons approached OMD China to drive awareness of its brand proposition “Live Beautifully” over a series of activities over seven months in 2011.
SHANGHAI - At the Asian Marketing Effectiveness Festival this morning, Nayantara Bali from Procter & Gamble Asia and Chris Thomas from BBDO & Proximity deconstruct how activation of the social self-schema in advertising is a salient attitude that both marketers and agencies should adopt.