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Live Issue... PS3 changes tack as Xbox takes lead
Nov 13, 2008
Arun Sudhaman

Live Issue... PS3 changes tack as Xbox takes lead

Sony's console is changing its marketing strategy to shore up its home market.

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HP aims at women with 'handbag' site
Mar 13, 2008

HP aims at women with 'handbag' site

HONG KONG - Hewlett-Packard is targeting women in an online campaign in Hong Kong and Singapore.

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Elements changes tack
May 13, 2008

Elements changes tack

HONG KONG - Elements shopping mall has handed its creative and media accounts to new McCann Worldgroup unit 291 Melons, following a mandatory tender process which incumbents M&C Saatchi and Starcom opted out of.

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Neutrogena asks women to
Jun 25, 2008

Neutrogena asks women to "decode" their beauty

SHANGHAI - Johnson & Johnson-owned cosmetics brand Neutrogena is looking to achieve emotional engagement with female Chinese consumers with a series of mini-dramas promoting its recently introduced Fine Fairness skin-whitening product range.

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Peoples changes corporate name
Dec 8, 2008
Benjamin Li

Peoples changes corporate name

HONG KONG - Telecoms company Peoples, previously owned by China Resources Group and which has been a subsidiary of China Mobile since 2006, has changed its corporate brand name to China Mobile Hong Kong, though its service brand will remain as Peoples.

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Iris names digital lead
Sep 22, 2008
Anita Davis

Iris names digital lead

SINGAPORE - Iris Singapore has named James Robbins (pictured) to the newly created post of digital director.

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North to lead Starcom in Korea
May 8, 2008

North to lead Starcom in Korea

SEOUL - Starcom has appointed Mike North as managing director of its Korean operation.

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Chang takes on ECD role at BBDO Taiwan
Sep 9, 2008
Benjamin Li

Chang takes on ECD role at BBDO Taiwan

TAIPEI - BBDO Taiwan has named One Chang (pictured) as executive creative director, replacing previous ECD, Kenny Chian.

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OMD seeks new MD as Chang departs
May 28, 2008

OMD seeks new MD as Chang departs

TAIPEI - OMD is on the hunt for a new managing director in Taiwan following the decision of Sean Chang (pictured) to leave the agency after four years.

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MTV ties with Intel for climate change drive
Oct 28, 2008
Jane Leung

MTV ties with Intel for climate change drive

SOUTHEAST ASIA - MTV Networks Asia has joined forces with Intel Asia to promote 'Switch', the TV station's long-standing commitment to combat global climate change.

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Leader... New look for a regional industry changing fast
Sep 24, 2008

Leader... New look for a regional industry changing fast

By the time they've reached this column, eagle-eyed readers should have noticed a few changes to the magazine.

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Euro names Tong to lead creative in Beijing
Sep 23, 2008
Ella Fitszimmons

Euro names Tong to lead creative in Beijing

BEIJING - Fred Tong (pictured) is returning to Euro RSCG to take up the position as chief creative officer in the agency's Beijing office.

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Live Issue... Media agencies confront the winds of change
May 6, 2008

Live Issue... Media agencies confront the winds of change

Established industry giants must be more creative and nimble if they want to attract future clients.

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IAA launches new climate change competition
Jul 6, 2008
Jane Leung

IAA launches new climate change competition

GLOBAL - The International Advertising Association is launching a student poster competition in recognition of the United Nation's action on climate change.

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Microsoft Advertising names engagement lead
Dec 19, 2008
Kenny Lim

Microsoft Advertising names engagement lead

HONG KONG - Microsoft has appointed CASBAA's events and convention director, Kevin Jennings, as engagement lead for Microsoft Advertising in Greater Asia-Pacific.

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Chajet to lead Interbrand expansion in China
Sep 22, 2008
David Blecken

Chajet to lead Interbrand expansion in China

SHANGHAI - Branding consultancy Interbrand has promoted Jonathan Chajet (pictured), formerly Asia-Pacific strategy director, to lead its operation in China as managing director.

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Ho succeeds Page to lead ATV
Oct 21, 2008
David Blecken

Ho succeeds Page to lead ATV

HONG KONG - ATV director and chief executive Louis Page (pictured) has announced his departure from the TV station after a year to pursue personal interests.

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Hind to lead digital at Burnett Sydney
Oct 3, 2008
Ella Fitzsimmons

Hind to lead digital at Burnett Sydney

SYDNEY - Dominique Hind has been appointed head of digital of Leo Burnett Sydney. Taking on the role of managing partner, she will be reporting directly Todd Sampson, CEO of Leo Burnett Sydney.

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CMOs must lead customer engagement: EIU report
Sep 11, 2008
David Blecken

CMOs must lead customer engagement: EIU report

GLOBAL - Chief marketing officers have a responsibility to embrace consumer empowerment more fully to capitalise on increased opportunity for engagement, according to a report by the Economist Intelligence Unit.

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Web takes lead for Asian mothers
Oct 3, 2008
Anita Davis

Web takes lead for Asian mothers

SINGAPORE - The internet is becoming the key medium for Asian mothers, according to a study released by OMD and AOL.