Sony's console is changing its marketing strategy to shore up its home market.
HONG KONG - Hewlett-Packard is targeting women in an online campaign in Hong Kong and Singapore.
HONG KONG - Elements shopping mall has handed its creative and media accounts to new McCann Worldgroup unit 291 Melons, following a mandatory tender process which incumbents M&C Saatchi and Starcom opted out of.
SHANGHAI - Johnson & Johnson-owned cosmetics brand Neutrogena is looking to achieve emotional engagement with female Chinese consumers with a series of mini-dramas promoting its recently introduced Fine Fairness skin-whitening product range.
HONG KONG - Telecoms company Peoples, previously owned by China Resources Group and which has been a subsidiary of China Mobile since 2006, has changed its corporate brand name to China Mobile Hong Kong, though its service brand will remain as Peoples.
SINGAPORE - Iris Singapore has named James Robbins (pictured) to the newly created post of digital director.
SEOUL - Starcom has appointed Mike North as managing director of its Korean operation.
TAIPEI - BBDO Taiwan has named One Chang (pictured) as executive creative director, replacing previous ECD, Kenny Chian.
TAIPEI - OMD is on the hunt for a new managing director in Taiwan following the decision of Sean Chang (pictured) to leave the agency after four years.
SOUTHEAST ASIA - MTV Networks Asia has joined forces with Intel Asia to promote 'Switch', the TV station's long-standing commitment to combat global climate change.
By the time they've reached this column, eagle-eyed readers should have noticed a few changes to the magazine.
BEIJING - Fred Tong (pictured) is returning to Euro RSCG to take up the position as chief creative officer in the agency's Beijing office.
Established industry giants must be more creative and nimble if they want to attract future clients.
GLOBAL - The International Advertising Association is launching a student poster competition in recognition of the United Nation's action on climate change.
HONG KONG - Microsoft has appointed CASBAA's events and convention director, Kevin Jennings, as engagement lead for Microsoft Advertising in Greater Asia-Pacific.
SHANGHAI - Branding consultancy Interbrand has promoted Jonathan Chajet (pictured), formerly Asia-Pacific strategy director, to lead its operation in China as managing director.
HONG KONG - ATV director and chief executive Louis Page (pictured) has announced his departure from the TV station after a year to pursue personal interests.
SYDNEY - Dominique Hind has been appointed head of digital of Leo Burnett Sydney. Taking on the role of managing partner, she will be reporting directly Todd Sampson, CEO of Leo Burnett Sydney.
GLOBAL - Chief marketing officers have a responsibility to embrace consumer empowerment more fully to capitalise on increased opportunity for engagement, according to a report by the Economist Intelligence Unit.
SINGAPORE - The internet is becoming the key medium for Asian mothers, according to a study released by OMD and AOL.