The Leading Women Entrepreneurs of the World visited Bangkok for the first time for its annual meeting. Mark Armsden reports
The role of women in the 21st century has changed almost beyond recognition from what it was in the 1950s, so why is so much of the advertising targeting them still stuck in a timewarp of clichés and patronising attitudes? Sangeeta Mulchand investigates
Adidas has returned fire in its increasingly heated battle with Nike for the female dollar internationally, unleashing a global drive that aims to communicate the brand's new 'Power from within' platform to women. Developed by TBWA, the campaign is a direct answer to Nike's recent global 'I Woman' push, as the region's two leading brands jostle for market share locally and across Asia-Pacific. With Greater China looming as a key battleground, adidas' push has kicked off initially in three markets, Hong Kong, China and Taiwan, with the remaining Asia-Pacific and global portions to break by November.
Singapore Women's Weekly is to unveil a new look for its April issue, in a bid to better connect with its core audience of professional working mothers.
Synovate Taiwan has promoted director Jenny Chang to the role of managing director. During her twelve-year tenure with Synovate, Chang has been responsible for business development and client relationships, in addition to driving the company's product design and development, along with loyalty solutions.
Nike is returning to its roots for a new global brand campaign that aims to rejuvenate its classic tagline, 'Just do it', as its battle with key rival adidas intensifies across the region.
Local handset brand Amoi is launching a celebrity-backed TV campaign in an effort to lift its profile in targeting the 18- to 22-year-old demographic in the mainland.
Brands which can deal with the mainland's hair-raising pace will emerge winners.
Judges not only crowned JEH's Smooth E entry best of best, but strongly tipped the four-espisode TV campaign to take home gold at Cannes. Arun Sudhaman reviews Asia's chances at the international shows at Create '06 and why developing an export mentality is vital for the region.
Arc Worldwide Kuala Lumpur has emerged as the region's big winner in the Cannes direct category, scooping two golds for its 'Best of Both' work (pictured) for Malaysia Airlines' flight crew training centre. The agency also won a silver Lion for the Women's Aid Organisation's campaign to stop violence against women. Belgium's I Do grabbed the Grand Prix. The region's other silver winner was Rediffusion DY&R Mumbai's 'Which book' campaign for Midland Bookstore, while Saatchi & Saatchi Singapore's 'Navy page-turner' recruitment campaign for the Singapore Navy and JWT Hong Kong's 'Improvisation tape' work for Nike scooped bronze Lions.
BANGKOK Thailand's peaceful change of leadership has so far had a minimal effect on the business tourism industry with little disruption to events.
Universal McCann has appointed a new client service director on its Unilever business in Australia, which the agency successfully defended in a pitch against MindShare last year. Former Optimedia group account director Nathan Brown will now lead the business, replacing Anneliese Douglass, who has gone on maternity leave. Over his career, Brown has worked with Walker Media in London and with The Media Palace and Carat in Sydney, most recently running the Lion Nathan account at Optimedia.
Nike Southeast Asia (SEA) has ended its four-year retainer with Ogilvy RedCard in favour of a project-based relationship which the agency will share with Fallon Asia. According to Tinaca Tsai, marketing manager of Nike SEA, Fallon will lead Nike's two-year creative strategy across its SEA markets. "We want to make sure they understand the Nike brand not just from a regional perspective, but from a global one," said Tsai. Fallon Asia president/CD Calvin Soh (pictured) said: "It's rare to find a client who is enlightened and meticulous in their strategic thinking and yet understands that provocative ideas are what give you an unfair advantage over the competition." "This move is a planned part of (an) iterative process and we will continue to work closely with (Nike SEA)," said RedCard CEO David Mayo.
Arc World Wide, Asia Pacific president Charles Cadell has named Jane Perry discipline lead for shopper marketing across the region. Reporting to Cadell, Perry has been tasked with developing new business. Formerly Asia Pacific new business director with The Marketing Department - an Australia-based trade marketing company - Perry brings experience from the alcohol, tobacco, white goods, technology and fashion categories.
Homegrown Chinese label Li-Ning has fired the latest salvo in the mainland's sportswear brand battle, launching its first basketball apparel and footwear line, Li-Ning Shaq. The brand, which is seeking to step up marketing efforts ahead of the 2008 Beijing Olympics, will roll out the new product line in January 2007. The new line is backed by NBA star Shaquille O'Neal who is featured in an outdoor billboard, print and online campaign. "This is the first tie up with an NBA player that allows Li-Ning to develop a complete new product line," said Luis da Rosa, business director at Leo Burnett.
Japanese sports apparel brand Mizuno has tapped Maxus Shanghai as its lead media agency partner ahead of an above-the-line push leading up to the 2008 Beijing Olympic Games. Maxus secured the business after a competitive pitch; creative is also part of the review, with Red Wasabi and Nitro China in the running to be named Mizuno's creative AOR. Agency chiefs declined to comment on the size of the account, but sources said creative and media billings could reach Rmb 70 million (US$9 million) up to the end of 2007. Competing mainly with Reebok and Puma in China, Mizuno - which has more than 700 company-owned and franchised retail outlets in China - is the leader in its home market, with some estimates placing its marketshare at around 60 per cent and annual turnover at $1.3 billion. Maxus has been tasked with developing a consistent brand identity for Mizuno, along with creating a visible presence in ATL media, which it has not traditionally employed. "(The brand) means so many things to so many people, but it doesn't mean one thing to everybody," said Cameron Romeril, Maxus Shanghai's business director."There is a massive sporting momentum in China, and it's one of the fastest growing categories in China. We don't have the same budget as Nike and adidas, so we will have to be much smarter." Mizuno is due to launch its first big campaign by December, ahead of the 6th Asian Winter Games in Chang Chun, China.
Bosch has invited agency networks to pitch for a branding project in China, with JWT and Saatchi & Saatchi in the running. The engineering and white goods giant is believed to be looking to align its global creative arrangements, with the winning network in contention for additional advertising work in India and key markets in Europe. The pitch will be handled from Bosch's Stuttgart headquarters in collaboration with its management team in China, where the company has been heavily investing. JWT, the incumbent in the mainland, will repitch for the business. Saatchi & Saatchi, which pitched for the Bosch business in 2004, is also in the running. JWT has held the account in China since 2004, where media spend is reportedly worth US$12 million. The Shanghai agency picked up some work from Bosch after it won the business jointly with JWT Frankfurt. Bosch is one of the world's largest electrical goods makers. It re-entered China in the mid 1980s and has invested $1 billion in the country through automotive and building technology. Its revenues grew by 12 per cent in China last year, to US$1.8 billion.
Faith Brewitt, Fleishman-Hillard senior vice-president, has been appointed general manager of the consultancy's Shanghai operation. Reporting to China managing director Li Hong, Brewitt has been tasked with business development and overall management duties. She boasts ten year's experience in corporate and technology public relations for a number of multinational accounts, and previously has served as director of operations for Dow Jones China.
JWT Manila has responded to shifting client needs by launching a design unit at the agency. Headed by new appointment Dindo Magallenes, the Design Group will offer design, promotion and activation programmes. Magallenes will report to JWT Manila executive creative director Dave Ferrer and joins from k2 interactive, a regional design operation that has offices in Manila, Singapore, Kuala Lumpur and Hong Kong. According to JWT Philippines vice-chairman Matt Seddon, the new design offer reflects continuing media fragmentation. "We see a big opportunity in sharpening our design and promotional offering," he said. "Dindo (has) Filipino understanding and a Western education, which will result in superior design-based solutions. He will work closely with Dave and our senior creative teams to ensure that our ideas resonate across media and consumer touch-points." The design group will work across JWT Manila's client base, which includes Ford, Shell, Unilever, Kraft and HSBC.
Aegis Media is launching a new network of ROI measurement services, transferring Michael Johns from Tokyo to Singapore to lead a regional roll-out.