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Wish I'd done that
Dec 17, 2004

Wish I'd done that

Creatives in Asia came home from award shows with more than just jetlag, with 2004 seen as a year of outstanding recognition for regional work.

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Leader: Now for the harder part: finding talent
Dec 17, 2004

Leader: Now for the harder part: finding talent

While the recent flurry of regional headquarters into Singapore may be coincidence, it certainly points to a larger trend. For example, Unilever and Kraft are moving regional marketing management to the Lion City, while Cadbury Schweppes and DHL have both made the trip in recent times.

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Opinion: The 2004 sporting year: hall of fame or shame?
Dec 17, 2004

Opinion: The 2004 sporting year: hall of fame or shame?

With the speed of a rotating perimeter board, here is a look at the winners and losers in the World of Sport.

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Analysis: Discovery leads Asia's PAX pack
Dec 17, 2004

Analysis: Discovery leads Asia's PAX pack

Not all of PAX's results are statistically significant, but give it a year and they may become so.

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Brand Health Check: Chanel No.5 - Breath of fresh air or unnecessary hype?
Dec 17, 2004

Brand Health Check: Chanel No.5 - Breath of fresh air or unnecessary hype?

In a bid to rejuvenate its No.5 scent, Chanel may just have misplayed its hand with a fantastically expensive TVC, as Atifa Hargrave-Silk discovers. Chanel forked out US$35 million to create the world's most expensive TVC, starring Nicole Kidman, who was paid almost the same as for a full-length feature film, to revive its No.5 scent - arguably the most well-known perfume in the world.

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Public Relations: Hill & Knowlton to aid Bluetooth awareness
Dec 17, 2004

Public Relations: Hill & Knowlton to aid Bluetooth awareness

ASIA-PACIFIC: Bluetooth Special Interest Group (SIG) has retained Hill & Knowlton as its regional agency of record, as the trade association steps up efforts to build the technology's presence in Asia-Pacific.

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One-to-one marketing: Comment - Don't be blinded by light of technology in BTL's '05 growth
Dec 17, 2004

One-to-one marketing: Comment - Don't be blinded by light of technology in BTL's '05 growth

With the proportion of marcoms budgets going to below-the-line steadily rising, marketers of all kinds have been balancing the benefits of brand-building and awareness generated by above-the-line against the nearer-term results and, more importantly, the trackability of those results, afforded by BTL. What actually goes on in the area we sweepingly refer to as BTL has been changing, too. Underpinning all of that has been the pragmatic commercial use of a handful of essential technologies.

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One-to-one marketing: Yahoo sharpens offer for messaging battle
Dec 17, 2004

One-to-one marketing: Yahoo sharpens offer for messaging battle

SINGAPORE: Yahoo Southeast Asia has strengthened its instant messaging services offering, seen as one of the key battlegrounds for internet portals over the next 12 months.

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Media: Comment - Put those party hats on, Asia's adspend set to sizzle in 2005
Dec 17, 2004

Media: Comment - Put those party hats on, Asia's adspend set to sizzle in 2005

At this time of year, many of us are contemplating the end of another year of hard and, hopefully, rewarding work, with a bit of well-earned seasonal cheer. Some of you are also thinking of the year ahead and the financial commitments that you have wisely or unwisely made to your CFO.

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Branding: Early blitz from Asahi as Kirin eyes Thailand
Dec 17, 2004

Branding: Early blitz from Asahi as Kirin eyes Thailand

BANGKOK: Japan's Asahi Breweries and its local partner have committed 100 million baht (US$2.5 million) to building the premium beer brand in Thailand ahead of the anticipated entry of competitor Kirin next year.

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Southeast Asia: Aware opts for hard-hitting message
Dec 17, 2004

Southeast Asia: Aware opts for hard-hitting message

SINGAPORE: The Association of Women for Action and Research (Aware) has launched a hard-hitting campaign to raise awareness for women who are victims of violence.

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Greater China: Publicis launches bear rescue ads for Animals Asia
Dec 17, 2004

Greater China: Publicis launches bear rescue ads for Animals Asia

HONG KONG: Animals Asia will roll out an integrated campaign to raise awareness of the charity's bear rescue programme in mainland China.

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Greater China: Nike faces China ire over 'Fear' ad
Dec 17, 2004

Greater China: Nike faces China ire over 'Fear' ad

BEIJING: China's advertising industry has been taken aback by the Government's move to ban a Nike commercial in which US basketball player LeBron James is shown defeating a kung-fu master and two Chinese women. The Government deemed the animated 'Chamber of fear' campaign, which also shows two dragons - a sacred symbol in China - as blasphemous and disrespectful of Chinese culture following complaints on local websites by Chinese consumers. Nike has since apologised for the campaign. "Nike did not intend the television advertisement to offend the people of China, or show disrespect to the Chinese culture," said Carolyn Wu, global issues manager. "Nike has been in the Chinese market since 1982 and greatly values our Chinese consumers."

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IT, healthcare tipped to be prime movers in PR growth
Dec 17, 2004

IT, healthcare tipped to be prime movers in PR growth

GLOBAL: Crisis management and public affairs are the top concerns of agency heads going into 2005, according to the International Communications Consultancy Organisation's (ICCO) Autumn 2004 World Report.

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Love World takes on MindShare to lift brand image
Dec 17, 2004

Love World takes on MindShare to lift brand image

TAIPEI: Kidswear retailer Love World has commissioned MindShare to help develop a new tack to enhance its brand image, ahead of the chain's 30th anniversary next year.

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Adfest bumps up judges panels for '05 awards show
Dec 17, 2004

Adfest bumps up judges panels for '05 awards show

PATTAYA: Asia-Pacific Advertising Festival (AdFest) has doubled the number of judges for the Lotus Awards and has introduced two new categories - direct marketing and interactive - for next year's show.

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Channel i to shut after Singapore media rivals merge
Dec 17, 2004

Channel i to shut after Singapore media rivals merge

SINGAPORE: Channel i, SPH MediaWorks' three-year-old English language TV channel, is to shut down, following a review conducted by its parent together with MediaCorp, due to formally merge their TV operations at the end of the year.

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Valuair uses humour in tactical plans
Dec 17, 2004

Valuair uses humour in tactical plans

SINGAPORE: Budget airline carrier Valuair has rolled out a tactical campaign in specific Asian markets aimed at highlighting cheap travel costs while also announcing a number of new Asian flight routes.

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Nikkei signs deal with Time Inc for Real Simple rights
Dec 17, 2004

Nikkei signs deal with Time Inc for Real Simple rights

TOKYO: Nikkei Business Publications, has signed a deal with Time Inc to license the US company's award-winning women's title Real Simple for the Japanese market.

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Ogilvy's Davies to lead rmg:connect operations in Asia
Dec 17, 2004

Ogilvy's Davies to lead rmg:connect operations in Asia

ASIA-PACIFIC: J. Walter Thompson has expanded the global rollout of below-the-line operation rmg:connect, to offer direct marketing, interactive and promotional services for the agency's clients.

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