Creatives in Asia came home from award shows with more than just jetlag, with 2004 seen as a year of outstanding recognition for regional work.
While the recent flurry of regional headquarters into Singapore may be coincidence, it certainly points to a larger trend. For example, Unilever and Kraft are moving regional marketing management to the Lion City, while Cadbury Schweppes and DHL have both made the trip in recent times.
With the speed of a rotating perimeter board, here is a look at the winners and losers in the World of Sport.
Not all of PAX's results are statistically significant, but give it a year and they may become so.
In a bid to rejuvenate its No.5 scent, Chanel may just have misplayed its hand with a fantastically expensive TVC, as Atifa Hargrave-Silk discovers. Chanel forked out US$35 million to create the world's most expensive TVC, starring Nicole Kidman, who was paid almost the same as for a full-length feature film, to revive its No.5 scent - arguably the most well-known perfume in the world.
ASIA-PACIFIC: Bluetooth Special Interest Group (SIG) has retained Hill & Knowlton as its regional agency of record, as the trade association steps up efforts to build the technology's presence in Asia-Pacific.
With the proportion of marcoms budgets going to below-the-line steadily rising, marketers of all kinds have been balancing the benefits of brand-building and awareness generated by above-the-line against the nearer-term results and, more importantly, the trackability of those results, afforded by BTL. What actually goes on in the area we sweepingly refer to as BTL has been changing, too. Underpinning all of that has been the pragmatic commercial use of a handful of essential technologies.
SINGAPORE: Yahoo Southeast Asia has strengthened its instant messaging services offering, seen as one of the key battlegrounds for internet portals over the next 12 months.
At this time of year, many of us are contemplating the end of another year of hard and, hopefully, rewarding work, with a bit of well-earned seasonal cheer. Some of you are also thinking of the year ahead and the financial commitments that you have wisely or unwisely made to your CFO.
BANGKOK: Japan's Asahi Breweries and its local partner have committed 100 million baht (US$2.5 million) to building the premium beer brand in Thailand ahead of the anticipated entry of competitor Kirin next year.
SINGAPORE: The Association of Women for Action and Research (Aware) has launched a hard-hitting campaign to raise awareness for women who are victims of violence.
HONG KONG: Animals Asia will roll out an integrated campaign to raise awareness of the charity's bear rescue programme in mainland China.
BEIJING: China's advertising industry has been taken aback by the Government's move to ban a Nike commercial in which US basketball player LeBron James is shown defeating a kung-fu master and two Chinese women. The Government deemed the animated 'Chamber of fear' campaign, which also shows two dragons - a sacred symbol in China - as blasphemous and disrespectful of Chinese culture following complaints on local websites by Chinese consumers. Nike has since apologised for the campaign. "Nike did not intend the television advertisement to offend the people of China, or show disrespect to the Chinese culture," said Carolyn Wu, global issues manager. "Nike has been in the Chinese market since 1982 and greatly values our Chinese consumers."
GLOBAL: Crisis management and public affairs are the top concerns of agency heads going into 2005, according to the International Communications Consultancy Organisation's (ICCO) Autumn 2004 World Report.
TAIPEI: Kidswear retailer Love World has commissioned MindShare to help develop a new tack to enhance its brand image, ahead of the chain's 30th anniversary next year.
PATTAYA: Asia-Pacific Advertising Festival (AdFest) has doubled the number of judges for the Lotus Awards and has introduced two new categories - direct marketing and interactive - for next year's show.
SINGAPORE: Channel i, SPH MediaWorks' three-year-old English language TV channel, is to shut down, following a review conducted by its parent together with MediaCorp, due to formally merge their TV operations at the end of the year.
SINGAPORE: Budget airline carrier Valuair has rolled out a tactical campaign in specific Asian markets aimed at highlighting cheap travel costs while also announcing a number of new Asian flight routes.
TOKYO: Nikkei Business Publications, has signed a deal with Time Inc to license the US company's award-winning women's title Real Simple for the Japanese market.
ASIA-PACIFIC: J. Walter Thompson has expanded the global rollout of below-the-line operation rmg:connect, to offer direct marketing, interactive and promotional services for the agency's clients.