Olivia Toth and Heather Jacobs report on the factors shaping the region's CEI markets in 2005
Asia Pacific's exhibition industry shows that while Hong Kong and Singapore continue to lead, they face increasing competition from centres in China and Thailand in particular. Reports by Kenny Coyle, Divesh Gupta and David Johnson
Pricing, airport accessibility and a raft of cutting-edge facilities in leading destinations confirm why Asia Pacific is cornering the global conference market. Olivia Toth reports
The CEI industry must have had a good year in Asia, with conventions topping the charts as the 'largest' segment out of the CEI industry, with exhibitions being a close second. Marcel Ewals gives his views
As the target group of the world's largest travel trade shows, corporate event planners of blue-chip multinationals are - for a significant proportion of this industry - the goose that lays the golden egg.
The Asia Pacific region is currently experiencing a boom in international visitor arrivals unparalleled in its history, with expectations for an end of year count in excess of 300 million
The CEI Annual Industry Survey 2005 contains a far more detailed and contemporary picture of the CEI sector than is available from any other source. Steve Garton examines the survey's role as a unique reference tool for decision makers
Having been rather quiet in recent years,the new Northwest Airlines ads are sort of like waking up from a long haul flight. It's not exactly breakthrough advertising. But they're simple and clean enough that you do notice them in the press, so they stand out. And they present a fresher, more modern image for the airline, with relevant personalities to convey the selling points. But is 'Flying Smart' the new big idea? Or just a catchy, cool way of saying the same old thing? Time will tell.
Creatives in Asia came home from award shows with more than just jetlag, with 2004 seen as a year of outstanding recognition for regional work.
While the recent flurry of regional headquarters into Singapore may be coincidence, it certainly points to a larger trend. For example, Unilever and Kraft are moving regional marketing management to the Lion City, while Cadbury Schweppes and DHL have both made the trip in recent times.
With the speed of a rotating perimeter board, here is a look at the winners and losers in the World of Sport.
Not all of PAX's results are statistically significant, but give it a year and they may become so.
In a bid to rejuvenate its No.5 scent, Chanel may just have misplayed its hand with a fantastically expensive TVC, as Atifa Hargrave-Silk discovers. Chanel forked out US$35 million to create the world's most expensive TVC, starring Nicole Kidman, who was paid almost the same as for a full-length feature film, to revive its No.5 scent - arguably the most well-known perfume in the world.
ASIA-PACIFIC: Bluetooth Special Interest Group (SIG) has retained Hill & Knowlton as its regional agency of record, as the trade association steps up efforts to build the technology's presence in Asia-Pacific.
With the proportion of marcoms budgets going to below-the-line steadily rising, marketers of all kinds have been balancing the benefits of brand-building and awareness generated by above-the-line against the nearer-term results and, more importantly, the trackability of those results, afforded by BTL. What actually goes on in the area we sweepingly refer to as BTL has been changing, too. Underpinning all of that has been the pragmatic commercial use of a handful of essential technologies.
SINGAPORE: Yahoo Southeast Asia has strengthened its instant messaging services offering, seen as one of the key battlegrounds for internet portals over the next 12 months.
At this time of year, many of us are contemplating the end of another year of hard and, hopefully, rewarding work, with a bit of well-earned seasonal cheer. Some of you are also thinking of the year ahead and the financial commitments that you have wisely or unwisely made to your CFO.
BANGKOK: Japan's Asahi Breweries and its local partner have committed 100 million baht (US$2.5 million) to building the premium beer brand in Thailand ahead of the anticipated entry of competitor Kirin next year.
SINGAPORE: The Association of Women for Action and Research (Aware) has launched a hard-hitting campaign to raise awareness for women who are victims of violence.
HONG KONG: Animals Asia will roll out an integrated campaign to raise awareness of the charity's bear rescue programme in mainland China.