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Future watch: emerging destinations on the up
Dec 31, 2004

Future watch: emerging destinations on the up

Olivia Toth and Heather Jacobs report on the factors shaping the region's CEI markets in 2005

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Powering for growth
Dec 31, 2004

Powering for growth

Asia Pacific's exhibition industry shows that while Hong Kong and Singapore continue to lead, they face increasing competition from centres in China and Thailand in particular. Reports by Kenny Coyle, Divesh Gupta and David Johnson

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Stellar Thailand flexes congress muscle in 2005
Dec 31, 2004

Stellar Thailand flexes congress muscle in 2005

Pricing, airport accessibility and a raft of cutting-edge facilities in leading destinations confirm why Asia Pacific is cornering the global conference market. Olivia Toth reports

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Biddings a tough sell
Dec 31, 2004

Biddings a tough sell

The CEI industry must have had a good year in Asia, with conventions topping the charts as the 'largest' segment out of the CEI industry, with exhibitions being a close second. Marcel Ewals gives his views

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Corporate travel on the rebound as markets soar
Dec 31, 2004

Corporate travel on the rebound as markets soar

As the target group of the world's largest travel trade shows, corporate event planners of blue-chip multinationals are - for a significant proportion of this industry - the goose that lays the golden egg.

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CEI industry booms
Dec 31, 2004

CEI industry booms

The Asia Pacific region is currently experiencing a boom in international visitor arrivals unparalleled in its history, with expectations for an end of year count in excess of 300 million

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Thailand stays on top
Dec 31, 2004

Thailand stays on top

The CEI Annual Industry Survey 2005 contains a far more detailed and contemporary picture of the CEI sector than is available from any other source. Steve Garton examines the survey's role as a unique reference tool for decision makers

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Private View: Chris Kyme, a fulltime father, part-time DJ and sometime adman
Dec 16, 2004

Private View: Chris Kyme, a fulltime father, part-time DJ and sometime adman

Having been rather quiet in recent years,the new Northwest Airlines ads are sort of like waking up from a long haul flight. It's not exactly breakthrough advertising. But they're simple and clean enough that you do notice them in the press, so they stand out. And they present a fresher, more modern image for the airline, with relevant personalities to convey the selling points. But is 'Flying Smart' the new big idea? Or just a catchy, cool way of saying the same old thing? Time will tell.

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Wish I'd done that
Dec 16, 2004

Wish I'd done that

Creatives in Asia came home from award shows with more than just jetlag, with 2004 seen as a year of outstanding recognition for regional work.

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Leader: Now for the harder part: finding talent
Dec 16, 2004

Leader: Now for the harder part: finding talent

While the recent flurry of regional headquarters into Singapore may be coincidence, it certainly points to a larger trend. For example, Unilever and Kraft are moving regional marketing management to the Lion City, while Cadbury Schweppes and DHL have both made the trip in recent times.

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Opinion: The 2004 sporting year: hall of fame or shame?
Dec 16, 2004

Opinion: The 2004 sporting year: hall of fame or shame?

With the speed of a rotating perimeter board, here is a look at the winners and losers in the World of Sport.

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Analysis: Discovery leads Asia's PAX pack
Dec 16, 2004

Analysis: Discovery leads Asia's PAX pack

Not all of PAX's results are statistically significant, but give it a year and they may become so.

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Brand Health Check: Chanel No.5 - Breath of fresh air or unnecessary hype?
Dec 16, 2004

Brand Health Check: Chanel No.5 - Breath of fresh air or unnecessary hype?

In a bid to rejuvenate its No.5 scent, Chanel may just have misplayed its hand with a fantastically expensive TVC, as Atifa Hargrave-Silk discovers. Chanel forked out US$35 million to create the world's most expensive TVC, starring Nicole Kidman, who was paid almost the same as for a full-length feature film, to revive its No.5 scent - arguably the most well-known perfume in the world.

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Public Relations: Hill & Knowlton to aid Bluetooth awareness
Dec 16, 2004

Public Relations: Hill & Knowlton to aid Bluetooth awareness

ASIA-PACIFIC: Bluetooth Special Interest Group (SIG) has retained Hill & Knowlton as its regional agency of record, as the trade association steps up efforts to build the technology's presence in Asia-Pacific.

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One-to-one marketing: Comment - Don't be blinded by light of technology in BTL's '05 growth
Dec 16, 2004

One-to-one marketing: Comment - Don't be blinded by light of technology in BTL's '05 growth

With the proportion of marcoms budgets going to below-the-line steadily rising, marketers of all kinds have been balancing the benefits of brand-building and awareness generated by above-the-line against the nearer-term results and, more importantly, the trackability of those results, afforded by BTL. What actually goes on in the area we sweepingly refer to as BTL has been changing, too. Underpinning all of that has been the pragmatic commercial use of a handful of essential technologies.

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One-to-one marketing: Yahoo sharpens offer for messaging battle
Dec 16, 2004

One-to-one marketing: Yahoo sharpens offer for messaging battle

SINGAPORE: Yahoo Southeast Asia has strengthened its instant messaging services offering, seen as one of the key battlegrounds for internet portals over the next 12 months.

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Media: Comment - Put those party hats on, Asia's adspend set to sizzle in 2005
Dec 16, 2004

Media: Comment - Put those party hats on, Asia's adspend set to sizzle in 2005

At this time of year, many of us are contemplating the end of another year of hard and, hopefully, rewarding work, with a bit of well-earned seasonal cheer. Some of you are also thinking of the year ahead and the financial commitments that you have wisely or unwisely made to your CFO.

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Branding: Early blitz from Asahi as Kirin eyes Thailand
Dec 16, 2004

Branding: Early blitz from Asahi as Kirin eyes Thailand

BANGKOK: Japan's Asahi Breweries and its local partner have committed 100 million baht (US$2.5 million) to building the premium beer brand in Thailand ahead of the anticipated entry of competitor Kirin next year.

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Southeast Asia: Aware opts for hard-hitting message
Dec 16, 2004

Southeast Asia: Aware opts for hard-hitting message

SINGAPORE: The Association of Women for Action and Research (Aware) has launched a hard-hitting campaign to raise awareness for women who are victims of violence.

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Greater China: Publicis launches bear rescue ads for Animals Asia
Dec 16, 2004

Greater China: Publicis launches bear rescue ads for Animals Asia

HONG KONG: Animals Asia will roll out an integrated campaign to raise awareness of the charity's bear rescue programme in mainland China.

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