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Nike brings back childhood romps in women's push
Oct 18, 2002

Nike brings back childhood romps in women's push

HONG KONG: Nike is stepping up marketing to women with a print push and relocating its store to an area with a higher concentration of women shoppers.

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Nike brings back childhood romps in women's push
Oct 18, 2002

Nike brings back childhood romps in women's push

HONG KONG: Nike is stepping up marketing to women with a print push and relocating its store to an area with a higher concentration of women shoppers.

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SCMP changes hint at revamp
Aug 23, 2002

SCMP changes hint at revamp

HONG KONG: The South China Morning Post has made major changes to its senior editorial structure, sparking speculation that the city's leading English-language daily is planning a redesign.

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SCMP changes hint at revamp
Aug 23, 2002

SCMP changes hint at revamp

HONG KONG: The South China Morning Post has made major changes to its senior editorial structure, sparking speculation that the city's leading English-language daily is planning a redesign.

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Taiwan women's health magazine gets a facelift
Sep 20, 2002

Taiwan women's health magazine gets a facelift

TAIPEI: Publishing company Adkom has acquired Health Plus, a Taiwanese women's title with a readership of 220,000.

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Taiwan women's health magazine gets a facelift
Sep 20, 2002

Taiwan women's health magazine gets a facelift

TAIPEI: Publishing company Adkom has acquired Health Plus, a Taiwanese women's title with a readership of 220,000.

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Marie Claire eyes working women for China launch
Aug 30, 2002

Marie Claire eyes working women for China launch

HONG KONG - Marie Claire is to expand in Asia Pacific the launch of an edition in China in December.

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Marie Claire eyes working women for China launch
Aug 30, 2002

Marie Claire eyes working women for China launch

HONG KONG - Marie Claire is to expand in Asia Pacific the launch of an edition in China in December.

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LEADER: Evolution mirrors business changes
Oct 18, 2002

LEADER: Evolution mirrors business changes

With this issue of Media we've made some changes to your fortnightly read. Like every strong brand, Media is evolving to stay relevant, readable and in tune with the communications community it serves. It's a readership that, from this issue, will include an additional 5,000 client marketers, drawn from leading companies in Asia.

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LEADER: Evolution mirrors business changes
Oct 18, 2002

LEADER: Evolution mirrors business changes

With this issue of Media we've made some changes to your fortnightly read. Like every strong brand, Media is evolving to stay relevant, readable and in tune with the communications community it serves. It's a readership that, from this issue, will include an additional 5,000 client marketers, drawn from leading companies in Asia.

Premium
CONNECTIONS: Dior campaign hooks women to new scent
Oct 18, 2002

CONNECTIONS: Dior campaign hooks women to new scent

HONG KONG: Christian Dior has kicked off a direct mail and email campaign to introduce Dior Addict, its first fragrance launch since 1999.

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CONNECTIONS: Dior campaign hooks women to new scent
Oct 18, 2002

CONNECTIONS: Dior campaign hooks women to new scent

HONG KONG: Christian Dior has kicked off a direct mail and email campaign to introduce Dior Addict, its first fragrance launch since 1999.

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Marie Claire eyes working women for China launch
Aug 23, 2002

Marie Claire eyes working women for China launch

SHANGHAI: Marie Claire will launch a China edition in December to tap urban and working women aged between 20 and 35 years old.

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Marie Claire eyes working women for China launch
Aug 23, 2002

Marie Claire eyes working women for China launch

SHANGHAI: Marie Claire will launch a China edition in December to tap urban and working women aged between 20 and 35 years old.

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LEADER: Change is critical in targeting teens
Aug 23, 2002

LEADER: Change is critical in targeting teens

Coca-Cola's decision to rebrand its Qoo brand - less than a year after the product was launched in Hong Kong - goes far to demonstrate the fickleness of the teen market.

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LEADER: Change is critical in targeting teens
Aug 23, 2002

LEADER: Change is critical in targeting teens

Coca-Cola's decision to rebrand its Qoo brand - less than a year after the product was launched in Hong Kong - goes far to demonstrate the fickleness of the teen market.

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LEADER: Will others follow McDonald's lead?
Oct 18, 2002

LEADER: Will others follow McDonald's lead?

The move by McDonald's to combine media planning and buying assignments for Hong Kong with Guangzhou, should come as no surprise as marketers are always on the lookout for cost-effective media solutions.

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LEADER: Will others follow McDonald's lead?
Oct 18, 2002

LEADER: Will others follow McDonald's lead?

The move by McDonald's to combine media planning and buying assignments for Hong Kong with Guangzhou, should come as no surprise as marketers are always on the lookout for cost-effective media solutions.

Premium
KFC changes tack in Thai food battle
Sep 20, 2002

KFC changes tack in Thai food battle

BANGKOK: Kentucky Fried Chicken is distancing itself from its fast-food roots and is spending 30 million baht (US$700,000) on an eight-week drive to repackage itself as a casual dine-in restaurant.

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KFC changes tack in Thai food battle
Sep 20, 2002

KFC changes tack in Thai food battle

BANGKOK: Kentucky Fried Chicken is distancing itself from its fast-food roots and is spending 30 million baht (US$700,000) on an eight-week drive to repackage itself as a casual dine-in restaurant.

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