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Fast-changing Cambodia calls for an experimental attitude to marketing
Aug 23, 2019
Jingjing Ma

Fast-changing Cambodia calls for an experimental attitude to marketing

We explore a fascinating market that is driving forward on a mixture of traditional "who can shout loudest" techniques; popular KOL campaigns and new highly reactive strategies tailored for the mobile era.

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How BlueFocus Digital is putting creativity to the forefront
Aug 23, 2019
Staff Writer

How BlueFocus Digital is putting creativity to the forefront

BlueFocus Group’s leading agency is spearheading the trend for campaigns that have substance as well as style.

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Nano influencers overtake micro and macro in NZ
Aug 22, 2019
Surekha Ragavan

Nano influencers overtake micro and macro in NZ

TOP OF THE CHARTS: A new report details influencer marketing trends in New Zealand.

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10 ways to push consumer brands forward
Aug 22, 2019
Staff Writer

10 ways to push consumer brands forward

What does the modern consumer look for in a brand - what puts them off, and what keeps them coming back for more? WE Communications' global Brands in Motion study set to find out and here are the key findings

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Stalling of China's mobility sector calls for big innovation
Aug 22, 2019
Staff Reporters

Stalling of China's mobility sector calls for big innovation

TOP OF THE CHARTS: Better services, higher prices and greater platform innovation are needed to see profitability increase for ride-hailing and other services, according to Bain.

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Fixing programmatic: 'We’re doing the hard stuff now'
Aug 22, 2019
Robert Sawatzky

Fixing programmatic: 'We’re doing the hard stuff now'

MediaMath CEO Joe Zawadzki explains why a fully accountable, addressable digital supply chain still eludes advertisers, requiring builders focused on end goals, not exit strategies.

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Sea change: What FMCG brands are doing about plastic pollution
Aug 22, 2019
Gunjan Prasad

Sea change: What FMCG brands are doing about plastic pollution

The government in Indonesia is pushing sustainability, and brands are talking about it more than ever. But environmental critics aren't yet impressed.

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The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film
Aug 22, 2019
Ad Nut

The scent of a gamer: Lynx tie-in with Xbox debuts, with a dull film

An inexplicable dual-branded product line launches in ANZ with a four-minute paint-by-the-numbers film about a socially awkward guy who (spoiler alert) gets the girl in the end.

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Listen before you speak: an interpreter's advice to creatives
Aug 22, 2019
David Blecken

Listen before you speak: an interpreter's advice to creatives

Profile: TBWA Hakuhodo's Eric Ellefsen facilitates the creative process by working out what's really behind the words that come out of people's mouths.

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WPP brings all Mumbai agency employees under one roof
Aug 21, 2019
Campaign India Team

WPP brings all Mumbai agency employees under one roof

The employees will move into the Mumbai Campus as early as next week, while the Gurugram Campus will be set up next year.

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The Trade Desk taps former AdMaster chief in China
Aug 21, 2019
Cindy Gu 谷晓丹

The Trade Desk taps former AdMaster chief in China

Calvin Chan will head up The Trade Desk's Chinese operations following the DSP's entry into the market last year.

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How ads are used as weapons in Hong Kong protests
Aug 21, 2019
Olivia Parker

How ads are used as weapons in Hong Kong protests

Adverts that promote the demands and opinions of various factions are an enduring feature of pro-democracy movements—and they largely favour print as their medium.

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Top 1000 Brands Briefing: Meet your speakers
Aug 21, 2019
Staff

Top 1000 Brands Briefing: Meet your speakers

Campaign and Nielsen present insights from the most comprehensive research on consumer brand perception across Asia-Pacific at Top 1000 Brands Briefing, taking place on 28 August in Singapore.

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Why advertisers can't afford to screw up 5G
Aug 21, 2019
Katharine Hansford

Why advertisers can't afford to screw up 5G

When thinking about optimal user experience, we need to take into account more than individual ads, Zenith's mobile specialist warns.

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You don’t always need to pay to play
Aug 21, 2019
Emma Davey

You don’t always need to pay to play

Don't discount the importance of SEO in communications plans for building reputation, argues Edelman's digital director.

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APAC leading globally for in-app ad growth
Aug 21, 2019
Staff Reporters

APAC leading globally for in-app ad growth

TOP OF THE CHARTS: PubMatic’s latest mobile index also highlights the rise of PMPs and how video is driving in-app media spending.

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Mondelez consolidates global creative with WPP and Publicis
Aug 20, 2019
Lindsay Stein

Mondelez consolidates global creative with WPP and Publicis

The CPG food giant will also work with several "guest specialist agencies."

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Brand Exchange Thailand
Aug 20, 2019

Brand Exchange Thailand

Join us at Bangkok’s premier brand marketers' gathering.

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Twitter, Facebook react to 'nefarious tactics' in battle over HK
Aug 20, 2019
Matthew Miller

Twitter, Facebook react to 'nefarious tactics' in battle over HK

Both platforms took action against accounts they said are connected to the Chinese government, and Twitter announced it will no longer allow advertising from state-run media sources.

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Carousell launches new brand identity
Aug 20, 2019
Staff Reporters

Carousell launches new brand identity

Carousell keeps the 'Kodak carousel' inspiration for its logo, but adds a bolder font and a letter 'C', while it references five core values.

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