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Premium auto marques fall back on gimmicks
Sep 16, 2014
Jenny Chan 陳詠欣

Premium auto marques fall back on gimmicks

SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.

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Beer firms vie for a piece of Myanmar
Sep 16, 2015
Jenny Chan 陳詠欣

Beer firms vie for a piece of Myanmar

SECTOR STUDY: Despite strong incumbents, international beer-makers are keen to establish a foothold in the growing market, and are building local brands to do so.

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Online banking: China's Internet giants turn financial upstarts
Apr 13, 2015
Jenny Chan 陳詠欣

Online banking: China's Internet giants turn financial upstarts

Access to big data and marketing on their owned assets will give Chinese internet kingpins an edge as they break into a newly approved online banking sector.

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