Not all of PAX's results are statistically significant, but give it a year and they may become so.
Bluetooth Special Interest Group (SIG) has retained Hill & Knowlton as its regional agency of record, as the trade association steps up efforts to build the technology's presence in Asia-Pacific.
Buyers are crowned kings at CCTV's annual auction, where MNCs are making a big impact.
Colgate Palmolive's pet-food division, Hill's Pet Nutrition, has appointed Sydney's Red Agency for PR.
A comprehensive new survey of client attitudes reveals that while cost is a major barrier, professional public relations knowledge is seen as the key argument in favour of using a public relations consultancy.
The Interpublic Group-owned LINOpinion, exclusive Indian partner for GolinHarris, has set up an in-house creative and media team in its quest to offer 360-degree communication solution.
It'll take more than just a name change to win over fickle Thai consumers as True brings its services under one banner brand.
Mabel Tay is applying all her marketing nous to SingTel to revamp its image from staid to sexy.
Edelman has become the first global agency to enter India through an ownership stake, investing in a 50:50 joint-venture with affiliate R&P Management Communications.
Grabbing Pepsi's crown in Thailand is proving far tougher, particularly as consumers turn to other beverages, such as tea.
If this year's CCTV auction draws strong MNC bidding, it's due mainly to one man, writes Sharon Desker Shaw
Lord Saatchi maps growth strategy for M&C's future.
DBS Bank will up its marketing and communications initiatives, after the bank embarked on a major crisis communications drive following its accidental destruction of 83 safe deposit boxes.
MTV Networks has chosen Perfect Relations as its public relations agency for MTV India and Nickelodeon, after a multi-agency pitch. The account was previously handled by Good Relations.
Ann Fudge has her role cut out for her over at Young & Rubicam.
GolinHarris has signalled a major expansion in China by strengthening its Beijing and Shanghai operations and establishing a new office in Guangzhou. The expansion comes on the back of increasing demand for a G/H presence in the mainland, from clients such as DHL, Zespri New Zealand Kiwifruit ad Johnson Electric.
Media practioners in Malaysia have called for a review of Nielsen's Media Index survey, used as a trading currency in media negotiations, after a row over the accuracy of its figures hit the country's newspapers.
Ogilvy & Mather Malaysia has named Daniel Comar as its new executive creative director, replacing Sonal Dabral, who has moved to head Ogilvy Singapore as its chairman and executive director.
Consumer goods rivals Procter & Gamble and Unilever are squaring up for a new shampoo branding battle with multi-million baht initiatives to back their drive for market leadership.
French cosmetics brand LancÃ´me has launched a men's skincare range in Thailand, becoming the latest player to vie for a piece of this fast-growing segment.