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Discovery leads Asia's PAX pack
Dec 16, 2004

Discovery leads Asia's PAX pack

Not all of PAX's results are statistically significant, but give it a year and they may become so.

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Hill & Knowlton to aid Bluetooth awareness
Dec 14, 2004

Hill & Knowlton to aid Bluetooth awareness

Bluetooth Special Interest Group (SIG) has retained Hill & Knowlton as its regional agency of record, as the trade association steps up efforts to build the technology's presence in Asia-Pacific.

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MNC giants brave auction frenzy
Dec 2, 2004

MNC giants brave auction frenzy

Buyers are crowned kings at CCTV's annual auction, where MNCs are making a big impact.

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Hill's names Red Agency to reach out to vet target
Dec 2, 2004

Hill's names Red Agency to reach out to vet target

Colgate Palmolive's pet-food division, Hill's Pet Nutrition, has appointed Sydney's Red Agency for PR.

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Expertise key factor in hiring PR firms: poll
Nov 18, 2004

Expertise key factor in hiring PR firms: poll

A comprehensive new survey of client attitudes reveals that while cost is a major barrier, professional public relations knowledge is seen as the key argument in favour of using a public relations consultancy.

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In-house media, creative team to boost LINOpinion
Nov 18, 2004

In-house media, creative team to boost LINOpinion

The Interpublic Group-owned LINOpinion, exclusive Indian partner for GolinHarris, has set up an in-house creative and media team in its quest to offer 360-degree communication solution.

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Is True making waves beyond a new name?
Nov 18, 2004

Is True making waves beyond a new name?

It'll take more than just a name change to win over fickle Thai consumers as True brings its services under one banner brand.

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The waking of a sleeping giant
Nov 18, 2004

The waking of a sleeping giant

Mabel Tay is applying all her marketing nous to SingTel to revamp its image from staid to sexy.

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Edelman marks first with India investment
Nov 5, 2004

Edelman marks first with India investment

Edelman has become the first global agency to enter India through an ownership stake, investing in a 50:50 joint-venture with affiliate R&P Management Communications.

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CSD dip dogs Coke's Thai leadership fight
Nov 4, 2004

CSD dip dogs Coke's Thai leadership fight

Grabbing Pepsi's crown in Thailand is proving far tougher, particularly as consumers turn to other beverages, such as tea.

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Tireless Guo maps auction plan
Nov 4, 2004

Tireless Guo maps auction plan

If this year's CCTV auction draws strong MNC bidding, it's due mainly to one man, writes Sharon Desker Shaw

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Saatchi makes case for independents' comeback
Nov 4, 2004

Saatchi makes case for independents' comeback

Lord Saatchi maps growth strategy for M&C's future.

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Blunder sets off major DBS charm offensive
Oct 21, 2004

Blunder sets off major DBS charm offensive

DBS Bank will up its marketing and communications initiatives, after the bank embarked on a major crisis communications drive following its accidental destruction of 83 safe deposit boxes.

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MTV shifts from Good to Perfect
Oct 21, 2004

MTV shifts from Good to Perfect

MTV Networks has chosen Perfect Relations as its public relations agency for MTV India and Nickelodeon, after a multi-agency pitch. The account was previously handled by Good Relations.

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The challenge of inspiring 'team thinking'
Oct 21, 2004

The challenge of inspiring 'team thinking'

Ann Fudge has her role cut out for her over at Young & Rubicam.

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G/H bolsters China office teams
Oct 7, 2004

G/H bolsters China office teams

GolinHarris has signalled a major expansion in China by strengthening its Beijing and Shanghai operations and establishing a new office in Guangzhou. The expansion comes on the back of increasing demand for a G/H presence in the mainland, from clients such as DHL, Zespri New Zealand Kiwifruit ad Johnson Electric.

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Malaysian dailies question Nielsen's poll methodology
Oct 7, 2004

Malaysian dailies question Nielsen's poll methodology

Media practioners in Malaysia have called for a review of Nielsen's Media Index survey, used as a trading currency in media negotiations, after a row over the accuracy of its figures hit the country's newspapers.

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Ogilvy relocates  Vietnam ECD to fill Dabral's post
Oct 7, 2004

Ogilvy relocates Vietnam ECD to fill Dabral's post

Ogilvy & Mather Malaysia has named Daniel Comar as its new executive creative director, replacing Sonal Dabral, who has moved to head Ogilvy Singapore as its chairman and executive director.

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P&G, Unilever square up for shampoo fight
Oct 7, 2004

P&G, Unilever square up for shampoo fight

Consumer goods rivals Procter & Gamble and Unilever are squaring up for a new shampoo branding battle with multi-million baht initiatives to back their drive for market leadership.

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Lancôme Homme targets Thai men
Oct 7, 2004

Lancôme Homme targets Thai men

French cosmetics brand Lancôme has launched a men's skincare range in Thailand, becoming the latest player to vie for a piece of this fast-growing segment.

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