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Jeweller taps into women's passion
Jul 15, 2004

Jeweller taps into women's passion

Just Gold-Just Diamond has kicked off a US$3 million TV-led advertising campaign, supported by print, outdoor and POS. The Leo Burnett-developed campaign uses the theme 'The religion of beauty' as a communication platform.

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Reebok zones in on Indian women
May 20, 2004

Reebok zones in on Indian women

Reebok has launched the first of its Woman's World stores in Delhi, marking the first time that Reebok International has taken the concept outside the US.

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Discovery leads Asia's PAX pack
Dec 16, 2004

Discovery leads Asia's PAX pack

Not all of PAX's results are statistically significant, but give it a year and they may become so.

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UOB signposts change to sell new Japan Fund
Jun 3, 2004

UOB signposts change to sell new Japan Fund

UOB, the city's third-largest bank, has launched a television and print campaign to market its Japan Fund, the first dedicated offer for the recovering economy in the past 12 months.

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Singapore leads Corporate Spin's Asian expansion
Sep 9, 2004

Singapore leads Corporate Spin's Asian expansion

Danish public relations company Corporate Spin has embarked on an aggressive Asian expansion, with headquarters set up in Singapore and offices in Kuala Lumpur and Shanghai.

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Triumph touts underwear as fashion
Jun 17, 2004

Triumph touts underwear as fashion

Triumph International has launched a marketing push for its Maximiser line just one month after rebranding Sloggi.

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New L'Oreal label touts Laboratory Garnier back-up
Jun 3, 2004

New L'Oreal label touts Laboratory Garnier back-up

Chinese actress Tong Sun Jie is fronting a campaign to relaunch Mini Nurse, which was acquired by L'Oreal in December last year.

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Singapore's banks jostle for bigger female card stake
Jun 3, 2004

Singapore's banks jostle for bigger female card stake

Two of the city's local banks are squaring up for a battle to grow their share of the women's credit card market.

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Unilever triples budget in Rexona deo relaunch
Jun 17, 2004

Unilever triples budget in Rexona deo relaunch

Unilever has relaunched its Rexona brand with a 'witty' image, new formulation and packaging, aimed at doubling the brand's market share to 14 per cent by year end.

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P&G, Unilever square up for shampoo fight
Oct 7, 2004

P&G, Unilever square up for shampoo fight

Consumer goods rivals Procter & Gamble and Unilever are squaring up for a new shampoo branding battle with multi-million baht initiatives to back their drive for market leadership.

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Valuair sharpens niche marketing with theme offers
Jun 3, 2004

Valuair sharpens niche marketing with theme offers

Budget carrier Valuair, which has cabin crew decked out in sports wear, has launched theme flights, kicking off with a women-only flight to Hong Kong.

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Lexmark's Email baby generating high click-thrus
Aug 12, 2004

Lexmark's Email baby generating high click-thrus

Lexmark printers has launched an email campaign that utilises the 'Email baby' character, in an attempt to promote its brand to office workers across the country.

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Lancôme Homme targets Thai men
Oct 7, 2004

Lancôme Homme targets Thai men

French cosmetics brand Lancôme has launched a men's skincare range in Thailand, becoming the latest player to vie for a piece of this fast-growing segment.

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Chanel, Unilever hit email trail to push new wares
May 6, 2004

Chanel, Unilever hit email trail to push new wares

Chanel and Unilever have launched email campaigns in China for the first time.

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'Colour' push for Twin Lotus brand
Jun 17, 2004

'Colour' push for Twin Lotus brand

Toothpaste company Twin Lotus is banking on a 130 million baht (US$3.2 million) campaign to help dispel prejudice against its black-hued herbal formula, and broaden its customer base to include young urbanites.

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Dove lets users do the talking in brand's relaunch TVC
Aug 12, 2004

Dove lets users do the talking in brand's relaunch TVC

Unilever brand Dove is repositioning its image, with a television-led campaign that showcases the product benefits of smooth hair without the sticky residue that ordinary moisturising shampoo leaves behind.

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Dymocks uses personals-like ads
Jul 2, 2004

Dymocks uses personals-like ads

Dymocks' new campaign masquerades as a series of ads in the personals section, playing on its positioning of "more for book lovers".

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H&K reshuffles China line-up with two roles
Aug 12, 2004

H&K reshuffles China line-up with two roles

Hill & Knowlton has signalled a reshuffle of its China management strategy by creating two new general manager positions at its Beijing and Shanghai offices, to replace the China MD role occupied by Jeff Smith.

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BriteSmile taps Mango Australia
Aug 12, 2004

BriteSmile taps Mango Australia

US-based Brite- Smile has appointed Sydney-based shop Mango Communications as its PR agency in Australia.

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After 26 years, Abrera retires from McCann
Jul 15, 2004

After 26 years, Abrera retires from McCann

Emily Abrera has retired as chairman of McCann-Erickson Philippines, and has been succeeded by the agency's chief executive officer, Patricia Arches.

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