Just Gold-Just Diamond has kicked off a US$3 million TV-led advertising campaign, supported by print, outdoor and POS. The Leo Burnett-developed campaign uses the theme 'The religion of beauty' as a communication platform.
Reebok has launched the first of its Woman's World stores in Delhi, marking the first time that Reebok International has taken the concept outside the US.
Not all of PAX's results are statistically significant, but give it a year and they may become so.
UOB, the city's third-largest bank, has launched a television and print campaign to market its Japan Fund, the first dedicated offer for the recovering economy in the past 12 months.
Danish public relations company Corporate Spin has embarked on an aggressive Asian expansion, with headquarters set up in Singapore and offices in Kuala Lumpur and Shanghai.
Triumph International has launched a marketing push for its Maximiser line just one month after rebranding Sloggi.
Chinese actress Tong Sun Jie is fronting a campaign to relaunch Mini Nurse, which was acquired by L'Oreal in December last year.
Two of the city's local banks are squaring up for a battle to grow their share of the women's credit card market.
Unilever has relaunched its Rexona brand with a 'witty' image, new formulation and packaging, aimed at doubling the brand's market share to 14 per cent by year end.
Consumer goods rivals Procter & Gamble and Unilever are squaring up for a new shampoo branding battle with multi-million baht initiatives to back their drive for market leadership.
Budget carrier Valuair, which has cabin crew decked out in sports wear, has launched theme flights, kicking off with a women-only flight to Hong Kong.
Lexmark printers has launched an email campaign that utilises the 'Email baby' character, in an attempt to promote its brand to office workers across the country.
French cosmetics brand LancÃ´me has launched a men's skincare range in Thailand, becoming the latest player to vie for a piece of this fast-growing segment.
Chanel and Unilever have launched email campaigns in China for the first time.
Toothpaste company Twin Lotus is banking on a 130 million baht (US$3.2 million) campaign to help dispel prejudice against its black-hued herbal formula, and broaden its customer base to include young urbanites.
Unilever brand Dove is repositioning its image, with a television-led campaign that showcases the product benefits of smooth hair without the sticky residue that ordinary moisturising shampoo leaves behind.
Dymocks' new campaign masquerades as a series of ads in the personals section, playing on its positioning of "more for book lovers".
Hill & Knowlton has signalled a reshuffle of its China management strategy by creating two new general manager positions at its Beijing and Shanghai offices, to replace the China MD role occupied by Jeff Smith.
US-based Brite- Smile has appointed Sydney-based shop Mango Communications as its PR agency in Australia.
Emily Abrera has retired as chairman of McCann-Erickson Philippines, and has been succeeded by the agency's chief executive officer, Patricia Arches.