Search results for "women leading change"

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Indie vs. network: How specialist agencies are changing the agency model
Nov 27, 2018
Luke Janich

Indie vs. network: How specialist agencies are changing the agency model

Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.

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Bigger market changes in China bring taller silos
May 21, 2018
Bryce Whitwam

Bigger market changes in China bring taller silos

Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.

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Why we need to fight the myth that women in advertising have a limited shelf life
Sep 12, 2018
Sophia Durrani

Why we need to fight the myth that women in advertising have a limited shelf life

It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.

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Loyalty schemes must keep evolving: reward-U's Christopher Chang
Jul 19, 2018
Jenny Chan 陳詠欣, Rick Boost

Loyalty schemes must keep evolving: reward-U's Christopher Chang

"There's still a lot of room for loyalty marketing to develop," says Chang.

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Let's end the panic over Facebook's algorithm changes
Jan 25, 2018
James Gaubert

Let's end the panic over Facebook's algorithm changes

It's not going to be so bad, and following some simple advice will better serve brands, writes Ogilvy's head of digital and social in Malaysia.

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Six changes marketers must make after Cambridge Analytica
Apr 9, 2018
Michael Daley

Six changes marketers must make after Cambridge Analytica

No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.

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What PepsiCo's purchase of SodaStream tells us about the changing world of FMCG brands
Aug 21, 2018
Rob Sellers

What PepsiCo's purchase of SodaStream tells us about the changing world of FMCG brands

Could the acquisition help PepsiCo fend off unbranded competition and add some much-needed fizz to its flat margins?

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Opinion: We must address the culture in which gender inequality exists
May 31, 2018
Anne Rayner

Opinion: We must address the culture in which gender inequality exists

Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.

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#MeToo: Time's up for Asia's adland
Oct 16, 2018
Campaign Asia-Pacific

#MeToo: Time's up for Asia's adland

India's #MeToo outpouring could be the prelude to a larger movement across Asia.

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It's 2018. Stop talking about 'emerging markets'
Feb 13, 2018
Kent Wertime

It's 2018. Stop talking about 'emerging markets'

Ogilvy's APAC Co-CEO argues the world's fastest-growing economies deserve more respect and will command more attention.

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We need to talk about men
Jul 6, 2018
Miriam Rayman

We need to talk about men

Masculinity needs an urgent update.

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Community before communication
Jun 3, 2018
Lydia Lee

Community before communication

Mentorship, training and pathways are essential for any company seeking to communicate effectively, says Campaign's Women Leading Change Mentor of the Year.

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Kill the binary
Oct 18, 2018
Rachel Lowenstein

Kill the binary

Given how visible genderfluid and queer people are becoming in culture, I’m struck at our industry’s lack of movement in how we communicate with a society that cares less and less about gender in how they act, look, dress, or talk.

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Is Chinese masculinity in crisis or an opportunity for brands?
Nov 25, 2018
Ri An Quek

Is Chinese masculinity in crisis or an opportunity for brands?

There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males.

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Japanese companies need to do a lot more to become female-friendly
Jan 23, 2018
Dr Hana Hayashi

Japanese companies need to do a lot more to become female-friendly

While corporate Japan is heading in the right direction with maternity and childcare leave, it needs to jettison social norms that continue to make workplaces uncomfortable for women.

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Automotive marketing in China: Time for a re-think
Sep 18, 2018
Sameer Singh

Automotive marketing in China: Time for a re-think

A new approach is required as the effectiveness of touchpoints in the auto category declines.

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What’s next?
Oct 9, 2018
Nick Waters

What’s next?

Asia-Pacific buying power and tech-friendly markets to lead next-gen global brands.

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David Guerrero on Cannes' first ever live judging sessions
Jun 25, 2018
David Guerrero

David Guerrero on Cannes' first ever live judging sessions

Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.

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It’s not ‘Tmall vs JD’ in China: Two other apps are taking over
Jun 25, 2018
Nick Withycombe

It’s not ‘Tmall vs JD’ in China: Two other apps are taking over

Two up-and-coming apps are starting to make a real impact on China’s ecommerce landscape.

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#MeToo must retain its focus
Oct 11, 2018
Byravee Iyer

#MeToo must retain its focus

Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.

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