Across the region, specialist independent agencies are starting to compete with the largest networks in pitches that would’ve been unimaginable only a few years ago.
Wunderman's Bryce Whitwam grumbles about working with clients in China that suffer from too much infighting and divisiveness.
It is time to challenge the status quo when it comes to the lack of older women in the industry and their depiction in advertising.
"There's still a lot of room for loyalty marketing to develop," says Chang.
It's not going to be so bad, and following some simple advice will better serve brands, writes Ogilvy's head of digital and social in Malaysia.
No organisation can avoid the implications of the outcry surrounding Facebook's data usage. Michael Daley, senior strategist at Digitas Sydney, outlines how and why businesses need to adjust for competitive edge.
Could the acquisition help PepsiCo fend off unbranded competition and add some much-needed fizz to its flat margins?
Anne Rayner, who led Kantar and Campaign Asia-Pacific's joint survey on gender equality in the industry, calls for company leaders to model the change they want to see.
India's #MeToo outpouring could be the prelude to a larger movement across Asia.
Ogilvy's APAC Co-CEO argues the world's fastest-growing economies deserve more respect and will command more attention.
Masculinity needs an urgent update.
Mentorship, training and pathways are essential for any company seeking to communicate effectively, says Campaign's Women Leading Change Mentor of the Year.
Given how visible genderfluid and queer people are becoming in culture, I’m struck at our industry’s lack of movement in how we communicate with a society that cares less and less about gender in how they act, look, dress, or talk.
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males.
While corporate Japan is heading in the right direction with maternity and childcare leave, it needs to jettison social norms that continue to make workplaces uncomfortable for women.
A new approach is required as the effectiveness of touchpoints in the auto category declines.
Asia-Pacific buying power and tech-friendly markets to lead next-gen global brands.
Guerrero was a member of the panel judging the Glass Lions: Lion for Change award at Cannes, which included live assessment sessions. Here's his report on what made the winning campaign win.
Two up-and-coming apps are starting to make a real impact on China’s ecommerce landscape.
Lumping boorish behaviour in with incidents of sexual harassment and sexual violence threatens to dilute the power of #MeToo in India.