R3's Goh Shu Fen makes the dollars and cents case for gender equality
DigitasLBi’s Knox Balbastro reflects on her first visit to the Cannes Lions Festival of Creativity and has a big ask for the industry.
When state rhetoric makes large groups of people feel like outcasts, brands have an opportunity, writes Flamingo's Sam Gaskin.
Asia’s thriving e-commerce boom has transformed retail and is encouraging MasterCard to behave like a tech company. Sam Ahmed, APAC CMO, tells the story of a cashless transformation.
Maybe it's the definition of leadership that needs some work, writes Flamingo's Anniki Sommerville.
Isobar's APAC CEO Jane Lin-Baden reflects on having a family and a front-office career, which are not mutually exclusive.
A few lines of verse have led to an unprecedented fad for short hair. But what's really going on runs far deeper than a new coiffure, write Flamingo's Galathee Salze-Lozac’h.
The business of being (or at least appearing to be) confident is a tricky one for a lot of people, and even more so for many women.
You're aware of binge watching and the video habits of 'streaming natives'. But have you really thought through what they mean, asks Kristian Barnes.
As the controversies pile up, the president and CEO of the US 4As reveals the findings of a yearlong effort to learn more about the plight of women in adland.
So how will Spotify connect communities, genres and artists in Japan? Omri Reis of Flamingo describes the cultural stage.
Those tasked with content marketing can learn a lot from the behaviour of the streaming-entertainment giant.
The brand and its play with consumers will remain at the core of the content we produce, with the work and people behind them being celebrated.
Barry Lustig, managing partner of Cormorant Group KK, an Asia-Pacific focused brand and strategy consultancy, explains the thinking behind a new series in collaboration with Campaign Japan on the changing nature of Japanese creativity.
Pressure on marketers is building, but no one has 10,000 hours to 'practice'. Time to change the game.
We begin a series on female leadership in Japan by reflecting on how far the sector has come—and where it needs to go.
Successful women in China somehow naturally combine ambition, dedication to their personal and professional life, and the assertion of their beauty as women.
Our everyday discourse undermines progress toward gender parity, writes the CEO of Partners + Napier.
Jeanette Phang, one of the 2016 Women to Watch, reflects on her evolving view of gender inequality and what to do about it.
Previously, class groupings in China followed a socialist or chauvinist definition. Resonance China's Jerry Clode explains why brands now need to find their feminine voice, as the fairer sex is creating a new consumer reality in China.