Search results for "women leading change"

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Treat women as individuals, not as a category: McCann
Sep 10, 2012
Emily Tan

Treat women as individuals, not as a category: McCann

ASIA-PACIFIC: The rapid pace of development in the region has created a generation of swiftly evolving women who defy easy stereotypes and compartmentalisation.

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Mobile rings the changes for Marketing
Oct 31, 2012
Chris Reed

Mobile rings the changes for Marketing

The news that mobile has doubled its share of advertising and is the fastest growing area of marketing spend in surveys from the US to the UK, Australia to China demonstrates clearly where the ...

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Do women need more loyalty cards than men?
Sep 16, 2012
Chris Reed

Do women need more loyalty cards than men?

DBS have recently launched a “Woman’s card” to compete with UOB’s “Lady’s card” in the battle for bank card loyalty amongst "females" in Singapore.Quite why the banks think that women need their ...

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Singapore's casino's change the global landscape
Mar 22, 2012
Chris Reed

Singapore's casino's change the global landscape

The integrated resorts (casinos with added on leisure to you and me) in Singapore celebrate two years this month. Marina Bay Sands (MBS) dominates the Singapore skyline while Resorts World Sentosa ...

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OPINION: Social Media in Korea needs to change the paradigm
Aug 23, 2012
Nicky Kim

OPINION: Social Media in Korea needs to change the paradigm

Nicky Kim, digital director, UM Korea, asserts that brands must get beyond seeing social-networking sites as a source of brand exposure and instead focus on listening and understanding.

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OPINION: How social is changing your search world
Mar 22, 2012
Hari Shankar

OPINION: How social is changing your search world

The internet world is blending together, muses Hari Shankar, Asia-Pacific director at Performics. Photos are blending into social and social into search. What does it all mean?

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OPINION: Thought-leading content is the Trojan horse for B2B sales
Sep 24, 2012
Craig Badings

OPINION: Thought-leading content is the Trojan horse for B2B sales

The ability to provide through leadership increasingly sets winning brands apart from their competitors, but, explains Craig Badings, director at Cannings Corporate Communications, there's a difference between thought-leading content and mere content.

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ONE in SIX are MILLIONAIRES in Singapore - leading the world
Jun 10, 2012
Chris Reed

ONE in SIX are MILLIONAIRES in Singapore - leading the world

Singapore now has the world’s highest proportion of millionaires according to the Boston Consulting Group. They have soared over the last year to 17% of households,  an amazing statistic.That's ...

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MediaCorp lead the way on media loyalty
Aug 1, 2012
Chris Reed

MediaCorp lead the way on media loyalty

MediaCorp is Singapore largest media company owning 7 TV and 13 radio channels as well as part of the free newspaper Today and various on line properties.  It has just launched a highly innovative ...

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Asian advertising faces challenges if it’s to lead the world
Oct 2, 2012
Mike Fromowitz

Asian advertising faces challenges if it’s to lead the world

“Ten years from now, you’ll be writing the rules”. —Tom Carroll, president and CEO of TBWA Worldwide, on the emerging markets of Asia, and China in particular, June 2011).Campaign Asia’s recent ...

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OPINION: It’s not all about technology
Sep 13, 2012
Patrick Rona

OPINION: It’s not all about technology

Marketers and agencies must resist becoming enamored with technology for technology's sake at the expense of sensible marketing fundamentals, writes Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific.

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Singapore radio needs sex not a kiss
Oct 14, 2012
Chris Reed

Singapore radio needs sex not a kiss

Singapore has a new radio station, Kiss 92. Although aimed at 30-50 year old women I have heard it in plenty of taxis in Singapore driven by 50+ year old men.This may have more to do with the fact ...

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As 'Big Data' gets hot, data geeks become cool
Aug 30, 2012
John Merakovsky

As 'Big Data' gets hot, data geeks become cool

More than a meme, Big Data has true potential to provide million-dollar insights. Trouble is, writes John Merakovsky, managing director for Experian Marketing Services in Asia Pacific, marketers have little idea how to even ask the right questions.

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Christian Louboutin turns every girl into a princess
Jul 17, 2012
Chris Reed

Christian Louboutin turns every girl into a princess

If you had to name one brand that every girl aspires to and desires more than any other it would have to be Christian Louboutin high heels. Disney clearly think so and have created a very cool if ...

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Opinion: Pharma and healthcare marketers evolve cautiously toward mobile media
Apr 15, 2012
John Cahill

Opinion: Pharma and healthcare marketers evolve cautiously toward mobile media

John Cahill, CEO, McCann Healthcare Worldwide, discusses the challenges facing the pharmaceutical and healthcare industries as they strive to embrace digital marketing, particularly in the field of mobile.

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Mini drives Puma brand partnership
Jul 9, 2012
Chris Reed

Mini drives Puma brand partnership

Puma and Mini have created a very innovative and cool brand partnership. In what may seem like an odd combination of brands more thoughtful analysis reveals a very synergistic partnership ...

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Sky TV and UK Cycling: a ground-breaking sport sponsorship
Jul 23, 2012
Chris Reed

Sky TV and UK Cycling: a ground-breaking sport sponsorship

British TV brand Sky should be applauded, nay given a standing ovation, for their vision and foresight in sponsoring and investing in British cycling culminating in the amazing Tour De France win ...

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MEDIA DEBATE: Radio demonstrates premium potential
Jan 8, 2012
Staff Reporters

MEDIA DEBATE: Radio demonstrates premium potential

ASIA-PACIFIC - While radio is still popular in a number of markets, its mass appeal has typically deterred high-end advertisers. Is there room for a more targeted, premium offering in the region?

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INTERVIEW: Jamie Moeller of Ogilvy PR Worldwide
Apr 3, 2012
Staff Reporters

INTERVIEW: Jamie Moeller of Ogilvy PR Worldwide

In an exclusive interview, Jamie Moeller, managing director of Ogilvy's global public affairs practice, talks about the dramatic changes in his specialty due to globalisation and the rise of social media.

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Facebook doesn’t sell products but is it better than sex?
Oct 16, 2012
Chris Reed

Facebook doesn’t sell products but is it better than sex?

Every week there is a new survey which disproves one theory on social media while throwing up another.In the last couple of weeks two have revealed that facebook  doesn’t lead to on line sales, ...