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Off the Fence... Is it wise to launch a car magazine for women?
Jun 17, 2009

Off the Fence... Is it wise to launch a car magazine for women?

Jessicar has launched in Hong Kong as a car magazine aimed at women. Can it work?

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Perspective... Cannes 2009 shows the industry needs to brace itself for seismic change
Jul 1, 2009
Atifa Hargrave-Silk

Perspective... Cannes 2009 shows the industry needs to brace itself for seismic change

Subdued. It's the word that most appropriately describes this year's meeting of the world's advertising leaders in Cannes.

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Opinion... Downturn has changed the way we think about brands
Nov 29, 2009
Craig Briggs

Opinion... Downturn has changed the way we think about brands

The Great Recession has touched everyone, across geographies, cultures and economic circumstances.

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Perspective... This recession has been painful, but it has also brought positive change
Nov 19, 2009
Atifa Hargrave-Silk

Perspective... This recession has been painful, but it has also brought positive change

We've just spent two weeks reviewing and scoring the Agency of the Year submissions - a gruelling task that ended with a final round of discussion involving senior regional marketers in Singapore.

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Asia Pacific Leads the Way in Mobile Marketing
Dec 23, 2009
Rohit Dadwal

Asia Pacific Leads the Way in Mobile Marketing

The Mobile Marketing Association (MMA) recently announced the winners for its Fifth Annual Global Mobile Marketing Awards. As the MMA representative for Asia Pacific, it was very encouraging for ...

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Perspective... McCann Worldgroup's  new chief will need time to make positive changes
Aug 30, 2009

Perspective... McCann Worldgroup's new chief will need time to make positive changes

There's change at the top for McCann Worldgroup, again.

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Perspective... The IPL shows that an old-fashioned media property can still deliver
Feb 25, 2009

Perspective... The IPL shows that an old-fashioned media property can still deliver

Media news these days seems to follow one of two courses. The first is just how badly everybody in traditional media is doing (this time round it's ATV laying off staff and the New York Times suspending its dividend).

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Perspective.... 2009 won't be missed, but 2010 promises to  be just as exhausting
Dec 17, 2009
David Tiltman

Perspective.... 2009 won't be missed, but 2010 promises to be just as exhausting

This issue, we look back on 2009.

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Opinion... India's optimistic youth are a blessed generation
Jul 1, 2009

Opinion... India's optimistic youth are a blessed generation

The statistics are impressive.

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Perspective... Financial brands could be signalling a tentative advertising recovery
Oct 22, 2009

Perspective... Financial brands could be signalling a tentative advertising recovery

This time last year, media owners were bracing themselves for a tough time in 2009. Their pessimism was well paced.

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Perspective... Consumers are going green despite the slump. But why aren't brands?
Jul 15, 2009
Atifa Hargrave-Silk

Perspective... Consumers are going green despite the slump. But why aren't brands?

There have been more client reviews recently focusing on cost-cutting and marketing budget reductions.

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Perspective... Coming to an agency near you: a computing company bearing gifts
Jul 1, 2009
David Tiltman

Perspective... Coming to an agency near you: a computing company bearing gifts

Is it me, or is Microsoft everywhere at the moment?

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Financial Brands Come Out Of Hibernation
Oct 21, 2009
Michael O'Neill

Financial Brands Come Out Of Hibernation

The recession may not be over quite yet, but financial brands are showing the first signs of recovery. And for marketers in Asia, this means concentrating on rebuilding consumer trust.

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Perspective... Japan's election hopefuls shakily embrace the art of online campaigning
Aug 12, 2009
Atifa Hargrave-Silk

Perspective... Japan's election hopefuls shakily embrace the art of online campaigning

Japanese electioneering has just tiptoed into the digital age.

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Perspective... Sex, lies and videotapes: a star's controversy
Jun 3, 2009
Atifa Hargrave-Silk

Perspective... Sex, lies and videotapes: a star's controversy

Celebrity scandals don't get much better than this.

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Off the Fence... Are agency bosses too old to 'get' digital media?
Nov 19, 2009

Off the Fence... Are agency bosses too old to 'get' digital media?

Sir Martin Sorrell recently claimed that the reason so little adspend went on digital media was that agency bosses are old and change-resistant. Is he right?

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Off the Fence... Is Google to blame for publishing's problems?
May 20, 2009

Off the Fence... Is Google to blame for publishing's problems?

Are publishers right to point the finger at the search engine to explain their decline?

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MediaTV: Mandarin Oriental's marketing strategy
Nov 22, 2009
Staff Reporters

MediaTV: Mandarin Oriental's marketing strategy

ASIA-PACIFIC - In the first part of MediaTV's series on travel and tourism brands' marketing strategies, chief marketing officer of the Mandarin Oriental Hotel Group Michael Hobson says the biggest change the industry faces is the growing role of technology because of the power it gives to consumers and its role in strengthening the market's focus on CRM.

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MediaTV: Mandarin Oriental's marketing strategy
Nov 22, 2009
Staff Reporters

MediaTV: Mandarin Oriental's marketing strategy

ASIA-PACIFIC - In the first part of MediaTV's series on travel and tourism brands' marketing strategies, chief marketing officer of the Mandarin Oriental Hotel Group Michael Hobson says the biggest change the industry faces is the growing role of technology because of the power it gives to consumers and its role in strengthening the market's focus on CRM.

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Perspective... How far should agencies go in helping clients be good corporate citizens?
Dec 3, 2009
Atifa Hargrave-Silk

Perspective... How far should agencies go in helping clients be good corporate citizens?

The advertising industry is used to being in the firing line, whether it's for obesity, smoking or shock-tactic advertising.