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Leader... New look for a regional industry changing fast
Sep 23, 2008

Leader... New look for a regional industry changing fast

By the time they've reached this column, eagle-eyed readers should have noticed a few changes to the magazine.

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Opinion... India's bust leaves the well-heeled few smarting
Oct 29, 2008

Opinion... India's bust leaves the well-heeled few smarting

The economic downturn became real in India last week.

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Perspective... Maintaining quality with less is WPP's challenge
Oct 29, 2008
Atifa Hargave-Silk

Perspective... Maintaining quality with less is WPP's challenge

WPP has announced a hiring freeze, battening down the hatches for what looks to be a particularly chilly winter.

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Perspective... Lean times call for creative thinking at agencies
Oct 19, 2008
Atifa Hargave-Silk

Perspective... Lean times call for creative thinking at agencies

The financial crisis has begun to bite into Asia.

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Opinion... Forget 'downturn', let's just view it as a little 'dip'
Nov 13, 2008
David Wolf

Opinion... Forget 'downturn', let's just view it as a little 'dip'

Over the past two weeks I have probably been asked by half a dozen people to predict what the current economic crisis is going to mean for marketing and advertising in China.

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Opinion... Consumers are looking for brands they can trust
Oct 19, 2008

Opinion... Consumers are looking for brands they can trust

People are people, whether they are choosing a bank, electing a president, or even buying a carton of milk.

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Opinion... Fendi fashion is not enough to entice India's poor
Sep 24, 2008

Opinion... Fendi fashion is not enough to entice India's poor

Vogue India recently ran a spread in which it dressed destitute Indians from rural areas in Fendi, Burberry and other designer labels in a bid to 'celebrate the power of fashion'.

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Will Google be a better ally for Yahoo than Microsoft?
Jul 10, 2008

Will Google be a better ally for Yahoo than Microsoft?

Just a few months ago, a Microsoft-Yahoo merger looked certain. But after spurning a $47.5billion deal, Yahoo forged a search alliance with Google instead. Was it the right choice?

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Opinion... The White House battleground has shifted online
Oct 1, 2008
David Guerrero

Opinion... The White House battleground has shifted online

In the old days of, say, 2004, America's nightly primetime TV news bulletins were the dominant campaign battleground.

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Will the KCC end Kobaco's hold on ad distribution?
Aug 27, 2008
Staff Writer

Will the KCC end Kobaco's hold on ad distribution?

The new Korean Communication Commission's chief, Choi See-joong, has vowed to ease state body Kobaco's hold on TV and radio ads. But is this a realistic plan?

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Leader... Tough times for bespoke agency units
Jul 10, 2008
Media

Leader... Tough times for bespoke agency units

Times are tough for bespoke agency units.

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Opinion... 'Motor City' needs to find its brand soul - fast
Dec 14, 2008

Opinion... 'Motor City' needs to find its brand soul - fast

In America, the city of Detroit, Michigan is known as 'Motor City'.

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Opinion... Milk crisis can't dent the rise of brand nationalism
Oct 2, 2008

Opinion... Milk crisis can't dent the rise of brand nationalism

Standing at Tiananmen Gate on 1 October, 1949, China's Marxist leader Mao Tse-Tung declared that, with the establishment of the People's Republic of China, “the Chinese people have stood up”.

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Leader... P&G must stay in touch with local consumers
Oct 29, 2008

Leader... P&G must stay in touch with local consumers

Unilever has been hogging the headlines recently with its shift from Thailand to Singapore and a global PR roster.

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Off the Fence... Is it wise to launch high-end business mags now?
Oct 29, 2008

Off the Fence... Is it wise to launch high-end business mags now?

Magazines such as Power and Rich Weekly have launched to target Asia's business elite. Is there still a market for them?

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Leader... Thailand's budget hike offers marketing lesson
Oct 19, 2008

Leader... Thailand's budget hike offers marketing lesson

The decision by Tourism Thailand and Thai Airways to increase marketing budgets is as brave as it is unexpected.

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Perspective... At what cost will Coca-Cola buyout Huiyuan Juice?
Sep 23, 2008
Atifa Hargave-Silk

Perspective... At what cost will Coca-Cola buyout Huiyuan Juice?

Everything has a price.

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Off the Fence... Is Indonesian pay-TV ready to go mainstream?
Nov 12, 2008

Off the Fence... Is Indonesian pay-TV ready to go mainstream?

After Astro was forced to withdraw from the Indonesian pay-TV business, is the sector ready to fulfill its huge potential for growth?

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Is it time to integrate digital?
May 29, 2008

Is it time to integrate digital?

MindShare and McCann Sydney both recently announced that they were merging their digital operations into traditional agency structures. Is it time for agencies to stop treating online marketing as a standalone discipline?

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Will Google's ads for video take off?
Mar 19, 2008

Will Google's ads for video take off?

Google is planning to sell contextually-based, implanted ad inventory on its collection of videos uploaded to, among others, YouTube. Will consumers put up with ads plastered on the bottom of free video? And will advertisers go for Google's AdSense for Video?

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