By the time they've reached this column, eagle-eyed readers should have noticed a few changes to the magazine.
The economic downturn became real in India last week.
WPP has announced a hiring freeze, battening down the hatches for what looks to be a particularly chilly winter.
The financial crisis has begun to bite into Asia.
Over the past two weeks I have probably been asked by half a dozen people to predict what the current economic crisis is going to mean for marketing and advertising in China.
People are people, whether they are choosing a bank, electing a president, or even buying a carton of milk.
Vogue India recently ran a spread in which it dressed destitute Indians from rural areas in Fendi, Burberry and other designer labels in a bid to 'celebrate the power of fashion'.
Just a few months ago, a Microsoft-Yahoo merger looked certain. But after spurning a $47.5billion deal, Yahoo forged a search alliance with Google instead. Was it the right choice?
In the old days of, say, 2004, America's nightly primetime TV news bulletins were the dominant campaign battleground.
The new Korean Communication Commission's chief, Choi See-joong, has vowed to ease state body Kobaco's hold on TV and radio ads. But is this a realistic plan?
Times are tough for bespoke agency units.
In America, the city of Detroit, Michigan is known as 'Motor City'.
Standing at Tiananmen Gate on 1 October, 1949, China's Marxist leader Mao Tse-Tung declared that, with the establishment of the People's Republic of China, “the Chinese people have stood up”.
Unilever has been hogging the headlines recently with its shift from Thailand to Singapore and a global PR roster.
Magazines such as Power and Rich Weekly have launched to target Asia's business elite. Is there still a market for them?
The decision by Tourism Thailand and Thai Airways to increase marketing budgets is as brave as it is unexpected.
Everything has a price.
After Astro was forced to withdraw from the Indonesian pay-TV business, is the sector ready to fulfill its huge potential for growth?
MindShare and McCann Sydney both recently announced that they were merging their digital operations into traditional agency structures. Is it time for agencies to stop treating online marketing as a standalone discipline?
Google is planning to sell contextually-based, implanted ad inventory on its collection of videos uploaded to, among others, YouTube. Will consumers put up with ads plastered on the bottom of free video? And will advertisers go for Google's AdSense for Video?