Ideally, utility, scale and relevance need to come together, says Cheil's associate creative director, who helped develop the award-winning Firevase.
People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.
Why do we penalise those who are brilliant at being creative but not interested in the next step?
The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.
It's not about the money; it never has been. It's about social media companies having clear policies and being able to enforce them, argues Campaign's Omar Oakes.
Online gaming is set to become the next battleground for brands, but it comes with a new skillset.
Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.
Mother's creative director looks for trends in the bible of the year's best advertising and design work.
Tealium's APAC marketing director explains the DPO Competency Framework, which must be seen as a positive step forwards and a useful tool for companies looking to establish themselves as data leaders.
The opportunities available to agencies and their entrepreneurial spirit in seizing them should not be underestimated, argues GroupM's global president of business intelligence.
As consumers have shifted to mobile environments, we should have called time on the cookie some time ago.
The industry has shifted from attaching emotional benefits to goods to implying the goods are a shortcut to the happiness.
'I don't know a single consumer sitting around waiting for the next great print ad.'
“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.
A sector focused on physical beauty is also focused on deriving greater value from physical stores. A brand and experience strategist with Fitch Hong Kong explains what beauty brands are doing right.
In the latest edition of Untold Stories, an agency employee recalls his struggle to get the help he needed with depression.
Among the many benefits of application programming interfaces is providing agencies with a competitive advantage to fight in-housing.
Marketers need space to make mistakes and to not be shackled by short-term metrics and data.
The marketing leader shares what the future of payment means to her.
Getting the right mix in your team is crucial.