From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.
A FutureBrand strategist shares five narratives for brand stories in different situations that still remain effective.
The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.
In the latest edition of Untold Stories, a woman recalls the toxic and shaping experience of being the only female in an agency creative department.
AI based nudges would be even more powerful levers to modify behaviour
Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.
Transformation is all the rage, but nearly three-quarters of companies fail to meet their objectives. A PMI executive shares essential questions companies need to answer—and keep on asking—to overhaul their inner workings.
F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.
Is a brand releasing a song really as absurd as it sounds?
The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.
Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this the beginning of the end? Grey's regional chief strategy officer doesn't think so.
Why I don't buy it.
It's one of the great, unresolved issues in the industry, and advertising people should worry.
Having a leader (male or female) with a god complex is not only bad for business, it's also bad for creativity.
These are six beauty marketing trends brands should be following and responding to as 2020 gets underway, says influencer agency Parklu.
Influencer marketing might have a bad rap, but it is set to make its presence felt even more over the next year, so ignore it at your peril.
In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.
In an internal memo, M&C Saatchi's worldwide chief executive points to the strengths of the beleaguered business. Campaign publishes it in full here.
"With the past behind us, what's likely to play out in the decade ahead?"
Facebook's VP of Southeast Asia and Emerging Markets discusses how businesses can set themselves up to ride Asia's digital wave in 2020.