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5 trends for marketers to watch in the Year of the Rat
Jan 24, 2020
VMLY&R

5 trends for marketers to watch in the Year of the Rat

From customer experience to data and purpose, VMLY&R leaders pick out the important trends marketers should watch in the new year.

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Brand story in the age of experience
Jan 21, 2020
John Corleto

Brand story in the age of experience

A FutureBrand strategist shares five narratives for brand stories in different situations that still remain effective.

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KFC ad takes heat for 'sexist grooming' of boys
Jan 21, 2020
Ad Nut

KFC ad takes heat for 'sexist grooming' of boys

The criticism is deserved, and the brand may have made things worse with a classic 'non-apology apology'.

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I was the token female in the creative department
Jan 16, 2020
Anonymous

I was the token female in the creative department

In the latest edition of Untold Stories, a woman recalls the toxic and shaping experience of being the only female in an agency creative department.

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Cyber coaxing: Nudge strategies in the age of AI
Jan 15, 2020
Geeta Lobo , Amit Adarkar

Cyber coaxing: Nudge strategies in the age of AI

AI based nudges would be even more powerful levers to modify behaviour

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Luxury 2030: The rise of personal luxury experiences
Jan 15, 2020
Daniel Langer

Luxury 2030: The rise of personal luxury experiences

Luxury consumers will only get more demanding in the future, and the key to attracting a new generation of buyers will be greater personalisation.

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Transformation from the inside out
Jan 15, 2020
Bessie Kokalis Pescio

Transformation from the inside out

Transformation is all the rage, but nearly three-quarters of companies fail to meet their objectives. A PMI executive shares essential questions companies need to answer—and keep on asking—to overhaul their inner workings.

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My 10 best pieces of career advice for young agency folk
Jan 14, 2020
Andreas Krasser

My 10 best pieces of career advice for young agency folk

F**k politics, plus nine other bits of wisdom that DDB Group's Hong Kong CEO picked up during his climb up the agency ladder.

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Mastercard's single is a priceless moment in musical history
Jan 13, 2020
John Shaw

Mastercard's single is a priceless moment in musical history

Is a brand releasing a song really as absurd as it sounds?

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If CES 2020 didn't inspire you, then you're in the wrong business
Jan 12, 2020
Oliver McAteer

If CES 2020 didn't inspire you, then you're in the wrong business

The event proved to be electrifying with a focus on life-enhancing innovations over gimmicky tech for the sake of tech.

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What a time to be alive
Jan 8, 2020
Mans Tesch

What a time to be alive

Creative communication has never had more impact, but the agencies traditionally responsible for creating the communication are struggling to stay relevant and profitable. Is this the beginning of the end? Grey's regional chief strategy officer doesn't think so.

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TikTok blames human error on removal of same-sex kiss video
Jan 7, 2020
Mark Pasetsky

TikTok blames human error on removal of same-sex kiss video

Why I don't buy it.

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Advertising versus subscription
Jan 7, 2020
Gideon Spanier

Advertising versus subscription

It's one of the great, unresolved issues in the industry, and advertising people should worry.

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The rise and fall of the rock star creative
Jan 3, 2020
Melanie Welsh

The rise and fall of the rock star creative

Having a leader (male or female) with a god complex is not only bad for business, it's also bad for creativity.

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Beauty marketing trends in 2020 that will boost your KOL game
Dec 24, 2019
Parklu

Beauty marketing trends in 2020 that will boost your KOL game

These are six beauty marketing trends brands should be following and responding to as 2020 gets underway, says influencer agency Parklu.

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What does 2020 hold for the not-so-Wild West of influencer marketing?
Dec 23, 2019
Edward East

What does 2020 hold for the not-so-Wild West of influencer marketing?

Influencer marketing might have a bad rap, but it is set to make its presence felt even more over the next year, so ignore it at your peril.

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How brand in-house marketing teams in Asia have changed this decade
Dec 23, 2019
Matthew Keegan

How brand in-house marketing teams in Asia have changed this decade

In-house marketing teams need different skill sets than in the past, driven largely by the increased focus on data and technology.

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Moray MacLennan: We must prove the detractors wrong
Dec 22, 2019
Moray MacLennan

Moray MacLennan: We must prove the detractors wrong

In an internal memo, M&C Saatchi's worldwide chief executive points to the strengths of the beleaguered business. Campaign publishes it in full here.

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The decade with no name held some surprises
Dec 22, 2019
Brian Wieser

The decade with no name held some surprises

"With the past behind us, what's likely to play out in the decade ahead?"

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From mobile video to commerce: Facebook's 2020 social media trends
Dec 22, 2019
Benjamin Joe

From mobile video to commerce: Facebook's 2020 social media trends

Facebook's VP of Southeast Asia and Emerging Markets discusses how businesses can set themselves up to ride Asia's digital wave in 2020.

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