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Productising: Enough with thinking; create something
Nov 14, 2019
Hyungkyun Oh

Productising: Enough with thinking; create something

Ideally, utility, scale and relevance need to come together, says Cheil's associate creative director, who helped develop the award-winning Firevase.

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Why marketers need to understand emotions this holiday season
Nov 13, 2019
Justin De Graaf

Why marketers need to understand emotions this holiday season

People experience six different need states when they search, according to Google’s global head of research and insights for ad marketing.

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Why not pay creatives more than the ECD?
Nov 11, 2019
Ben da Costa

Why not pay creatives more than the ECD?

Why do we penalise those who are brilliant at being creative but not interested in the next step?

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Like it or not, influencer marketing is changing
Nov 6, 2019
Barney Farmer

Like it or not, influencer marketing is changing

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

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Twitter is taking a risk with political ads ban
Oct 31, 2019
Omar Oakes

Twitter is taking a risk with political ads ban

It's not about the money; it never has been. It's about social media companies having clear policies and being able to enforce them, argues Campaign's Omar Oakes.

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Why gaming is advertising's new Darwinian struggle
Oct 30, 2019
Charlie Baillie

Why gaming is advertising's new Darwinian struggle

Online gaming is set to become the next battleground for brands, but it comes with a new skillset.

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Long-term agency partnership is better than short-term fling
Oct 30, 2019
Stuart Pocock

Long-term agency partnership is better than short-term fling

Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, according to the founder of Observatory International.

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Stop overthinking it: the 2019 D&AD Annual reviewed
Oct 29, 2019
Kirsty Minns

Stop overthinking it: the 2019 D&AD Annual reviewed

Mother's creative director looks for trends in the bible of the year's best advertising and design work.

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What does a data-protection officer do, and do you need one?
Oct 28, 2019
Joseph Suriya

What does a data-protection officer do, and do you need one?

Tealium's APAC marketing director explains the DPO Competency Framework, which must be seen as a positive step forwards and a useful tool for companies looking to establish themselves as data leaders.

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Agencies are proving resilient and growth will accelerate
Oct 27, 2019
Brian Wieser

Agencies are proving resilient and growth will accelerate

The opportunities available to agencies and their entrepreneurial spirit in seizing them should not be underestimated, argues GroupM's global president of business intelligence.

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Good riddance to cookies, it's all about apps now
Oct 24, 2019
Delynn Ho

Good riddance to cookies, it's all about apps now

As consumers have shifted to mobile environments, we should have called time on the cookie some time ago.

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Why adland needs to stop pushing the pursuit of happiness
Oct 24, 2019
Grace Francis

Why adland needs to stop pushing the pursuit of happiness

The industry has shifted from attaching emotional benefits to goods to implying the goods are a shortcut to the happiness.

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That's what advertising is now
Oct 23, 2019
George Ellis

That's what advertising is now

'I don't know a single consumer sitting around waiting for the next great print ad.'

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W+K chairman lets loose on holding companies in staunch defence of independence
Oct 22, 2019
Robert Sawatzky

W+K chairman lets loose on holding companies in staunch defence of independence

“I hate to be harsh, but someone else's tragedy can be our opportunity,” David Luhr said.

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Giving physical retail a facelift: 5 lessons from beauty
Oct 22, 2019
Emily Cheng

Giving physical retail a facelift: 5 lessons from beauty

A sector focused on physical beauty is also focused on deriving greater value from physical stores. A brand and experience strategist with Fitch Hong Kong explains what beauty brands are doing right.

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I was scared to tell my employer I was depressed
Oct 21, 2019
Anonymous

I was scared to tell my employer I was depressed

In the latest edition of Untold Stories, an agency employee recalls his struggle to get the help he needed with depression.

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APIs: an unlikely counter to in-housing
Oct 20, 2019
Mitch Waters

APIs: an unlikely counter to in-housing

Among the many benefits of application programming interfaces is providing agencies with a competitive advantage to fight in-housing.

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Fortnite didn't need data to create a black hole sensation
Oct 19, 2019
Natalie Barnes

Fortnite didn't need data to create a black hole sensation

Marketers need space to make mistakes and to not be shackled by short-term metrics and data.

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One-word answers with Visa CMO Lynne Biggar
Oct 13, 2019
Lindsay Stein

One-word answers with Visa CMO Lynne Biggar

The marketing leader shares what the future of payment means to her.

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Why you should hire for speeds, not just skills
Oct 13, 2019
Anna Vogt

Why you should hire for speeds, not just skills

Getting the right mix in your team is crucial.

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