Search results for "women leading change"

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How to stay relevant as cultures evolve
Aug 22, 2018
Serena Jacob

How to stay relevant as cultures evolve

While broad archetypes are handy as mental shortcuts, brands must keep pace with changing cultural symbols and nuances to form a deeper connection with people—and avoid looking foolish.

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Maximising the moment
Oct 17, 2017
Serena Jacob

Maximising the moment

Marketers should take a moment to better explore moments in their customers' day. Doing so can provide inspiration and innovation, explains Kantar TNS' Serena Jacob.

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The context of culture: Be aware of local nuances
Dec 13, 2015
Serena Jacob

The context of culture: Be aware of local nuances

Although global culture is more homogenous than ever, failure to appreciate local customs, values and even physical gestures can still have a detrimental impact on sales.

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Creating compelling content in an ad-saturated world
Sep 4, 2016
Serena Jacob

Creating compelling content in an ad-saturated world

The medium and the message.

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The great youth social-media migration
Aug 19, 2015
Serena Jacob

The great youth social-media migration

One never knows where fickle Millennials might take their social-media interaction next.

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