Search results for "women leading change"

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The cultural insight behind SK-II's viral 'leftover women' ad
May 18, 2016
Sam Gaskin

The cultural insight behind SK-II's viral 'leftover women' ad

When state rhetoric makes large groups of people feel like outcasts, brands have an opportunity, writes Flamingo's Sam Gaskin.

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Is your brand ready for Echo and DingDong?
Jul 20, 2016
Sam Gaskin

Is your brand ready for Echo and DingDong?

A growing portion of search queries go through voice-activated home devices, which means brands should start optimising for voice search, writes Flamingo's Sam Gaskin.

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How Korean Snapchat clone Snow has thrived in China
Sep 7, 2016
Sam Gaskin

How Korean Snapchat clone Snow has thrived in China

The app, which has 20 million downloads in China, has a sense of humour that's suited to Asian sensibilities. Sam Gaskin of Flamingo Shanghai explains.

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Marie Kondo’s brand of animism sparks genocide for cute commodities
Mar 23, 2016
Sam Gaskin

Marie Kondo’s brand of animism sparks genocide for cute commodities

Sam Gaskin of Flamingo Shanghai explores the brand implications of 'Tidying up' author Marie Kondo, who has won adherents for her philosophy of reduced clutter.

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