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How marketing must change in the age of the Internet of Things
Apr 6, 2014
Rohit Dadwal

How marketing must change in the age of the Internet of Things

Is the Internet of Things going to revolutionise marketing? Quite possibly, but it will take a while.

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Changing standards for changing times: HTML5 may be the way forward, for the Internet and for mobile browsing
Aug 14, 2011
Rohit Dadwal

Changing standards for changing times: HTML5 may be the way forward, for the Internet and for mobile browsing

Amazon’s latest ebook reader is the talk of the town – not because of any new or superlative hardware features, but because the Kindle Cloud Reader replicates many of the functions of its ...

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Asia Pacific Leads the Way in Mobile Marketing
Dec 23, 2009
Rohit Dadwal

Asia Pacific Leads the Way in Mobile Marketing

The Mobile Marketing Association (MMA) recently announced the winners for its Fifth Annual Global Mobile Marketing Awards. As the MMA representative for Asia Pacific, it was very encouraging for ...

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Learning the XYZs of mobile
Apr 23, 2015
Rohit Dadwal

Learning the XYZs of mobile

Are we doing enough to build relevant skills and capabilities in mobile advertising?

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Five 2017 predictions for mobile marketing in APAC
Jan 4, 2017
Rohit Dadwal

Five 2017 predictions for mobile marketing in APAC

Rohit Dadwal of the Mobile Marketing Association discusses voice search, messaging apps, mobile commerce and more.

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Driving growth and economic development with mobile
May 15, 2013
Rohit Dadwal

Driving growth and economic development with mobile

The Mobile Marketing Association's "Mobile Marketing Economic Impact Study" in U.S. showed that mobile is a significant economic growth driver in the U.S. Mobile's contribution to national economies in Asia is also significant.

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What’s your ‘Goal’ this World Cup season?
Jun 16, 2014
Rohit Dadwal

What’s your ‘Goal’ this World Cup season?

Mobile drives engagement at the 2014 FIFA World Cup in Brazil

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Paving the way to mobile marketing success: understanding the consumer
Jan 31, 2013
Rohit Dadwal

Paving the way to mobile marketing success: understanding the consumer

2012 was a massive year for mobile. China exceeded the 1 billion subscriber mark , with 1.11 billion mobile phone users out of a population of 1.354 billion, according to its Ministry of Industry ...

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Mobile marketing: Concentrate on the story, capitalise on the medium
Aug 17, 2014
Rohit Dadwal

Mobile marketing: Concentrate on the story, capitalise on the medium

For those in the mobile marketing and advertising business, it is important to not miss the forest for the trees.

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What is the story in Indonesia?
Nov 15, 2011
Rohit Dadwal

What is the story in Indonesia?

The news coming out of Indonesia in recent times has been troubling.First there was the report in the Jakarta Post that scammers were cheating people out of their mobile credits, tricking them ...

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When Small Meets Big: The Evolution of Mobile Ad Networks
Jul 6, 2011
Rohit Dadwal

When Small Meets Big: The Evolution of Mobile Ad Networks

Today, we see the emergence of new and specialised mobile ad networks, in addition to several large ad networks that already serve more mainstream advertising solutions. As opposed to hosting the ...

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Making the Mix: Adding Mobile for Better ROI
Dec 20, 2012
Rohit Dadwal

Making the Mix: Adding Mobile for Better ROI

As technology develops and infrastructure matures to support it, mobile is continuing to grow and gain traction in Asia. Already, we are seeing more and more services for local populations, ...

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Making the most of mobile
Sep 15, 2011
Rohit Dadwal

Making the most of mobile

InMobi’s securing of $200 million of funding from SoftBank is a portent of much future growth for the mobile marketing and advertising industry.The investment is a landmark event for the mobile ...

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KPIs vs standards: Mobile marketing in the new world
Jul 19, 2017
Rohit Dadwal

KPIs vs standards: Mobile marketing in the new world

Proper standardised digital advertising guidelines don’t need to come at the expense of any stakeholders, says Rohit Dadwal of the APAC Mobile Marketing Association.

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How did we do?
Dec 20, 2010
Rohit Dadwal

How did we do?

It’s time for retrospection and resolutions, a good time to look back at the year that’s passed. At the beginning of 2010, the Mobile Marketing Association made some predictions for the year. As ...

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Why ask permission?
Oct 24, 2011
Rohit Dadwal

Why ask permission?

Mobile marketers may find that asking for permission and working with consumers can drastically improve their resultsAs children, we were taught the importance of seeking permission. We’ve been ...

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7 predictions for mobile marketing in APAC in 2016
Dec 22, 2015
Rohit Dadwal

7 predictions for mobile marketing in APAC in 2016

Rohit Dadwal, APAC MD of the Mobile Marketing Association, gives his list of predictions that will define mobile marketing in 2016.

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India’s ‘mobile tree’ is ready for harvest, but where's the investment?
Nov 2, 2014
Rohit Dadwal

India’s ‘mobile tree’ is ready for harvest, but where's the investment?

Why doesn't mobile ad spending in the country match up?

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Paying for “free”: why companies like Facebook and Zynga are willing to buy nothing for a lot of money
Apr 22, 2012
Rohit Dadwal

Paying for “free”: why companies like Facebook and Zynga are willing to buy nothing for a lot of money

The recent high-value acquisitions of DrawSomething’s parent company (OMGPOP) by Zynga, and Instagram’s acquisition by Facebook represent a stunning change in the way that software companies think ...

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Mobile takes Shopping to a New Level
Dec 15, 2011
Rohit Dadwal

Mobile takes Shopping to a New Level

Go to any shopping centre these days and you can see how mobile devices have become an essential part of the retail experience. Mobile technology has changed the way consumers make purchase ...

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