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Creative freelancers in a fast-changing marketplace
Mar 1, 2015
Mike Fromowitz

Creative freelancers in a fast-changing marketplace

At an advertising industry get-together put on by The Bauhub, I sat with several creative freelancers in a discussion that centred on the difficulties they are facing in a fast-changing marketplace.

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Asian advertising faces challenges if it’s to lead the world
Oct 2, 2012
Mike Fromowitz

Asian advertising faces challenges if it’s to lead the world

“Ten years from now, you’ll be writing the rules”. —Tom Carroll, president and CEO of TBWA Worldwide, on the emerging markets of Asia, and China in particular, June 2011).Campaign Asia’s recent ...

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Why the dearth of female creatives?
Dec 5, 2013
Mike Fromowitz

Why the dearth of female creatives?

Time and again, I'm asked: Why aren't there more female creative people in advertising? Why are women creatives in such small numbers compared to men?

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Hall of shame: More multicultural brand blunders
Feb 8, 2017
Mike Fromowitz

Hall of shame: More multicultural brand blunders

It’s baffling how often even major companies continue to get their messages wrong.

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Euphemania: The art of not saying what you mean
Oct 16, 2016
Mike Fromowitz

Euphemania: The art of not saying what you mean

Euphemisms are endemic—in product descriptions, job descriptions and industry jargon. Mike Fromowitz makes an argument for simplicity and clarity.

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What the ad industry can do to stop the exodus of their best talents
Feb 19, 2015
Mike Fromowitz

What the ad industry can do to stop the exodus of their best talents

What do advertising people have in common with construction workers, taxi drivers, textile machine operators and people who operate drilling machines? They’re all working in areas where jobs are disappearing the fastest. Fact is the advertising industry loses more jobs than any other industry having shed 65% of all jobs over the past decade, according to the Wall Street Journal.

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Creative people, data and Superman
Jul 25, 2013
Mike Fromowitz

Creative people, data and Superman

We all want to live in a world where good ads triumph over the bad, dull, boring kind.

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Part 2: If we are getting sexier, what about the sex in Asian Advertising?
Nov 4, 2011
Mike Fromowitz

Part 2: If we are getting sexier, what about the sex in Asian Advertising?

Part 2 of a 2 part seriesThe thought of a government body regulating advertising sounds scary. Would it not be better to ban companies making outrageously false claims about their products and ...

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The sad state of advertising agency morale
Jan 2, 2017
Mike Fromowitz

The sad state of advertising agency morale

Mike Fromowitz describes the problem and offers 10 principles to improve it.

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Taglines: In one era and out the other?
Feb 3, 2014
Mike Fromowitz

Taglines: In one era and out the other?

I love great taglines. I used to see them everywhere. Less so these days, I’m afraid.

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Shocking fashion ads: Too scandalous to be viewed?
Mar 20, 2014
Mike Fromowitz

Shocking fashion ads: Too scandalous to be viewed?

Fashion ad campaigns are sensational, provocative, outrageous and scandalous. Creative? Very. You cannot not notice them. This is all about money, marketing and business sense, and these racy campaigns achieve all the attention they’re after.  

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A sexist marketing concept or one of the world’s great brand icons?
Dec 15, 2011
Mike Fromowitz

A sexist marketing concept or one of the world’s great brand icons?

Over the years, The Singapore Girl has been criticized as a sexist marketing concept, and accused of stereotyping the Asian women as desirable and subservient to males. What a load of crap!Singapor...

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Our risky obsession with digital
Mar 12, 2017
Mike Fromowitz

Our risky obsession with digital

I'm a big fan of digital marketing. But I fear we're losing the art form that is strategy coupled with creativity.

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After a long battle with mediocrity, Creativity died last week.
Mar 11, 2015
Mike Fromowitz

After a long battle with mediocrity, Creativity died last week.

Sadly, after a long, hard-fought struggle, Creativity has passed away. It died last week after years of room temperature mediocrity.

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If we are getting sexier, what about the sex in Asian Advertising?
Oct 27, 2011
Mike Fromowitz

If we are getting sexier, what about the sex in Asian Advertising?

(Part 1 of a 2 part series)Imagine looking at a magazine ad with a sexy, half naked girl atop a dining table, straddling a handsome Asian man who has his shirt off. It’s a jeans ad.  Now imagine a ...

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Less is more, more or less.
Sep 7, 2012
Mike Fromowitz

Less is more, more or less.

I have been contemplating the subject of how less is more; about how our pursuit of more distracts us from the right priorities in our jobs, in design, in innovation, and life in general.The term ...

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Digital Natives — the dominant demographic
Feb 7, 2013
Mike Fromowitz

Digital Natives — the dominant demographic

The world is changing. The way we learn today is changing. The young talents finding their way into advertising jobs today are different. They are wired differently. They are information saturated,...

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Legendary ad men: They don’t make them like they used to
Jan 11, 2015
Mike Fromowitz

Legendary ad men: They don’t make them like they used to

Jim Aitchison, author of Cutting Edge Advertising once wrote that “there is nothing permanent in advertising. A few great men with vision and guts build a great agency with some great clients, but eventually they sell their group or retire from the business. Nothing is permanent. The hardest thing in the advertising agency world is to sustain your creative reputation over decades. It takes commitment and people capable of wielding a mysterious kind of magic.”

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Busy reinventing a troubled agency
Mar 10, 2013
Mike Fromowitz

Busy reinventing a troubled agency

Enough is enough. Let's set the record straight.

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When companies and brands stop growing.
Nov 22, 2012
Mike Fromowitz

When companies and brands stop growing.

Prospective clients and new business start-ups that visit our agency come to us because they have some unique business challenges to solve. Most of them ask three questions: How do you launch a ...

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