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VIDEO: Nick Brien, CEO, McCann Worldgroup
Jul 15, 2010
Michael O'Neill

VIDEO: Nick Brien, CEO, McCann Worldgroup

Nick Brien, the recently appointed head of McCann WorldgroupÆs global operations, sat down with Media and shared his thoughts on the current state of the creative industry.

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Agencies should help set the region's fledgling sustainability agenda
Jun 6, 2010
Michael O'Neill

Agencies should help set the region's fledgling sustainability agenda

Sustainability in marketing continues to be something of a double-edged sword. While many brands would like to be communicating their 'green' practices, in the age of digital technology and instant consumer response, they are afraid of placing themselves too squarely in the public eye for fear of criticism.

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Where are Asia's challenger brands?
Apr 19, 2010
Michael O'Neill

Where are Asia's challenger brands?

Virgin, Apple and Avis all began as small players and created value and goodwill in the market based on their status as a challenger to the dominant brand in their respective categories.

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No longer the poor cousin, PR is riding a revival of sorts
Aug 15, 2010
Michael O'Neill

No longer the poor cousin, PR is riding a revival of sorts

PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.

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No longer the poor cousin, PR is riding a revival of sorts
Aug 15, 2010
Michael O'Neill

No longer the poor cousin, PR is riding a revival of sorts

PR has has a tough time of it in Asia. The poor cousin is too often seen as nothing more than a service provider. But recently the industry has had something of a revival.

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Financial Brands Come Out Of Hibernation
Oct 21, 2009
Michael O'Neill

Financial Brands Come Out Of Hibernation

The recession may not be over quite yet, but financial brands are showing the first signs of recovery. And for marketers in Asia, this means concentrating on rebuilding consumer trust.

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Transformation is key for creative agency success
Jul 18, 2010
Michael O'Neill

Transformation is key for creative agency success

The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.

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Transformation is key for creative agency success
Jul 18, 2010
Michael O'Neill

Transformation is key for creative agency success

The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.

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Transformation is key for creative agency success
Jul 18, 2010
Michael O'Neill

Transformation is key for creative agency success

The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.

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Regional heads talk up ongoing value of PR in Asia
Oct 6, 2011
Michael O'Neill

Regional heads talk up ongoing value of PR in Asia

ASIA-PACIFIC - Senior executives from the region's biggest PR agencies sit down to discuss the pressing topics impacting the industry in Asia.

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Viewers turn online for World Cup 2010 coverage
Jul 29, 2010
Michael O'Neill

Viewers turn online for World Cup 2010 coverage

The 2010 World Cup may have been dominated by vuvuzelas, under performing superstars and the curse of the Nike ad, but perhaps the one real legacy the event will leave behind, in Asia at least, is how it affected digital media use.

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Viewers turn online for World Cup 2010 coverage
Jul 29, 2010
Michael O'Neill

Viewers turn online for World Cup 2010 coverage

The 2010 World Cup may have been dominated by vuvuzelas, under performing superstars and the curse of the Nike ad, but perhaps the one real legacy the event will leave behind, in Asia at least, is how it affected digital media use.

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Where have all the big pitches gone?
Jun 17, 2010
Michael O'Neill

Where have all the big pitches gone?

The awarding of the Tiger Beer regional account to Y&R last week was a small reminder of the way things once were.

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Where have all the big pitches gone?
Jun 17, 2010
Michael O'Neill

Where have all the big pitches gone?

The awarding of the Tiger Beer regional account to Y&R last week was a small reminder of the way things once were.

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Could MediaCom's shift from buying to strategy become a trend for media agencies?
Feb 16, 2010
Michael O'Neill

Could MediaCom's shift from buying to strategy become a trend for media agencies?

In a surprising move, MediaCom in Australia last week said it was shifting the focus of its business from buying to strategy, a move it emphasised was not a tweak but a real transformation.

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Pay TV companies tune in to the idea of improving HK's free-to-air TV offering
Jan 28, 2010
Michael O'Neill

Pay TV companies tune in to the idea of improving HK's free-to-air TV offering

HONG KONG - The past several weeks have seen the first signs of a possible shake-up of the region's free-to-air (FTA) TV market.

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Asia can draw positives from Cannes performance
Jul 1, 2010
Michael O'Neill

Asia can draw positives from Cannes performance

As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.

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Asia can draw positives from Cannes performance
Jul 1, 2010
Michael O'Neill

Asia can draw positives from Cannes performance

As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.

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Asia can draw positives from Cannes performance
Jul 1, 2010
Michael O'Neill

Asia can draw positives from Cannes performance

As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes of the previous two years.

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Will Nike become the first brand to unleash China's true digital potential?
Mar 25, 2010
Michael O'Neill

Will Nike become the first brand to unleash China's true digital potential?

Last week, Tencent, China's leading digital portal, said it had hit the 100 million mark for the number of simultaneous users of its QQ instant messaging platform. A staggering statistic and yet another in a long line of impressive numbers coming out of China.

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