Search results for "women leading change"

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Be direct with consumers
Sep 1, 2019
Mark Hadfield

Be direct with consumers

Adopting insurgent behaviour is a brand's path to success in economically challenging times.

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The future of the industry isn’t data, it’s relationships
Aug 15, 2017
Mark Hadfield

The future of the industry isn’t data, it’s relationships

True client-agency partnerships deliver disproportionately large awards, but aren't easy to build or maintain. Mark Hadfield of Iris Worldwide shares some fundamental principles.

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How friction in planning creates extraordinary work
Aug 2, 2015
Mark Hadfield

How friction in planning creates extraordinary work

Bringing radically different people together to generate friction is an essential part of creating extraordinary work for clients, argues Mark Hadfield, regional planning director at iris Singapore.

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