Search results for "women leading change"

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Influencers, advocates and the need for honesty
Sep 28, 2016
Marguerite Vernes

Influencers, advocates and the need for honesty

Growing demand for transparency is leading to higher distrust for influencers in some markets. Where can brands turn?

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Big data: The journey into the forest
May 4, 2016
Marguerite Vernes, Lee Fordham

Big data: The journey into the forest

Big data is only a fragmented breadcrumb trail. If we are to understand, and not simply track correlations in people’s behaviours, marketers need to go beyond the trail, into the forest.

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What teens love about Snapchat
Jun 8, 2016
Holly Dellamura, Veronica Marquez, Marguerite Vernes, Lee Fordham

What teens love about Snapchat

Your kids adore Snapchat. If you're thinking of jumping on the trend, you'd better understand why.

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