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Five things you need to know about how people make decisions
Jul 21, 2010
Jon Wright

Five things you need to know about how people make decisions

To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, tells us five things about reaching consumers.

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How to deliver integrated planning for your brand
Aug 5, 2010
Jon Wright

How to deliver integrated planning for your brand

Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, offers his advice on how to get ideas from the drawing board and into practice.

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